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2011 09 27_presentation_lesson1

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  • Brands our the new media producers “Brand Journalism” \n
  • Push vs pull\n
  • - groups are for collaboratin\n- Groups are going to be continually refined for these purposes. \n- Cannot transfer over group members to fans\n- You cannot buy ads, build apps and many other details. \nExamples: \n
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Transcript

  • 1. SOCIAL MEDIA MARKETING Lesson One: Audience Development
  • 2. THE MEDIA Traditional
  • 3. THE MEDIA TraditionalAudience Development: Radio Waves, direct mail, television, etc.
  • 4. THE MEDIA TraditionalAudience Development: Radio Waves, direct mail, television, etc.Engagement: editorial content, coupons, etc.
  • 5. THE MEDIA TraditionalAudience Development: Radio Waves, direct mail, television, etc.Engagement: editorial content, coupons, etc.Marketing: Advertising sales
  • 6. THE MEDIA SocialAudience Development: Facebook, Twitter, LinkedinEngagement: Blog and Linkedin Questions & AnswersMarketing: Job Placement, Sponsorships . . .
  • 7. SOCIAL MEDIAAUDIENCE DEVELOPMENT
  • 8. SOCIAL MEDIA AUDIENCE DEVELOPMENT The Argument Against “Groups” for OrganizationsBest for friends, Family & ClassroomsFacebook is still in developmentCannot transfer Group Members to FansNo Ads, Apps, etc.Less ControlNo Measurement
  • 9. SOCIAL MEDIAAUDIENCE DEVELOPMENT
  • 10. SOCIAL MEDIAAUDIENCE DEVELOPMENT
  • 11. WHO ARE YOUR FANS?AdvocatesLooking for dealInfluentials
  • 12. WHO ARE YOUR FOLLOWERS?Business PartnersPotential SponsorsBusiness ownersMarketingHuman Resource Dept.Influentials
  • 13. LINKEDINIndividuals - Business Owners, Dept HeadsGroup MembersInfluentials
  • 14. TWITTERTwo Experiences, One Realityhttp://youtu.be/4AN4_N5N52U http://youtu.be/7jT0JT3N47g
  • 15. HOMEWORKOpen Facebook & Twitter for Sacramento StrideJoin Linkedin Groups (Darby)Add your Twitter, Linkedin, Facebook links to youremail signatureHave web developer include Sac social icons onHomepage*