Your SlideShare is downloading. ×
0
2011 09 27_presentation_lesson1
2011 09 27_presentation_lesson1
2011 09 27_presentation_lesson1
2011 09 27_presentation_lesson1
2011 09 27_presentation_lesson1
2011 09 27_presentation_lesson1
2011 09 27_presentation_lesson1
2011 09 27_presentation_lesson1
2011 09 27_presentation_lesson1
2011 09 27_presentation_lesson1
2011 09 27_presentation_lesson1
2011 09 27_presentation_lesson1
2011 09 27_presentation_lesson1
2011 09 27_presentation_lesson1
2011 09 27_presentation_lesson1
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

2011 09 27_presentation_lesson1

146

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
146
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • \n \n
  • \n \n
  • \n \n
  • \n \n
  • \n \n
  • Brands our the new media producers “Brand Journalism” \n
  • Push vs pull\n
  • - groups are for collaboratin\n- Groups are going to be continually refined for these purposes. \n- Cannot transfer over group members to fans\n- You cannot buy ads, build apps and many other details. \nExamples: \n
  • \n \n
  • \n \n
  • \n \n \n\n \n
  • \n \n
  • \n \n
  • \n \n
  • \n \n
  • Transcript

    • 1. SOCIAL MEDIA MARKETING Lesson One: Audience Development
    • 2. THE MEDIA Traditional
    • 3. THE MEDIA TraditionalAudience Development: Radio Waves, direct mail, television, etc.
    • 4. THE MEDIA TraditionalAudience Development: Radio Waves, direct mail, television, etc.Engagement: editorial content, coupons, etc.
    • 5. THE MEDIA TraditionalAudience Development: Radio Waves, direct mail, television, etc.Engagement: editorial content, coupons, etc.Marketing: Advertising sales
    • 6. THE MEDIA SocialAudience Development: Facebook, Twitter, LinkedinEngagement: Blog and Linkedin Questions & AnswersMarketing: Job Placement, Sponsorships . . .
    • 7. SOCIAL MEDIAAUDIENCE DEVELOPMENT
    • 8. SOCIAL MEDIA AUDIENCE DEVELOPMENT The Argument Against “Groups” for OrganizationsBest for friends, Family & ClassroomsFacebook is still in developmentCannot transfer Group Members to FansNo Ads, Apps, etc.Less ControlNo Measurement
    • 9. SOCIAL MEDIAAUDIENCE DEVELOPMENT
    • 10. SOCIAL MEDIAAUDIENCE DEVELOPMENT
    • 11. WHO ARE YOUR FANS?AdvocatesLooking for dealInfluentials
    • 12. WHO ARE YOUR FOLLOWERS?Business PartnersPotential SponsorsBusiness ownersMarketingHuman Resource Dept.Influentials
    • 13. LINKEDINIndividuals - Business Owners, Dept HeadsGroup MembersInfluentials
    • 14. TWITTERTwo Experiences, One Realityhttp://youtu.be/4AN4_N5N52U http://youtu.be/7jT0JT3N47g
    • 15. HOMEWORKOpen Facebook & Twitter for Sacramento StrideJoin Linkedin Groups (Darby)Add your Twitter, Linkedin, Facebook links to youremail signatureHave web developer include Sac social icons onHomepage*

    ×