Brands our the new media producers &#x201C;Brand Journalism&#x201D; \n
Push vs pull\n
- groups are for collaboratin\n- Groups are going to be continually refined for these purposes. \n- Cannot transfer over group members to fans\n- You cannot buy ads, build apps and many other details. \nExamples: \n
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Transcript of "2011 09 27_presentation_lesson1"
SOCIAL MEDIA MARKETING Lesson One: Audience Development
SOCIAL MEDIA AUDIENCE DEVELOPMENT The Argument Against “Groups” for OrganizationsBest for friends, Family & ClassroomsFacebook is still in developmentCannot transfer Group Members to FansNo Ads, Apps, etc.Less ControlNo Measurement
WHO ARE YOUR FANS?AdvocatesLooking for dealInﬂuentials
WHO ARE YOUR FOLLOWERS?Business PartnersPotential SponsorsBusiness ownersMarketingHuman Resource Dept.Inﬂuentials
LINKEDINIndividuals - Business Owners, Dept HeadsGroup MembersInﬂuentials
TWITTERTwo Experiences, One Realityhttp://youtu.be/4AN4_N5N52U http://youtu.be/7jT0JT3N47g
HOMEWORKOpen Facebook & Twitter for Sacramento StrideJoin Linkedin Groups (Darby)Add your Twitter, Linkedin, Facebook links to youremail signatureHave web developer include Sac social icons onHomepage*
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