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SOCIAL MEDIA MARKETING   Lesson One: Audience Development
THE MEDIA  Traditional
THE MEDIA                            TraditionalAudience Development: Radio Waves, direct mail, television, etc.
THE MEDIA                            TraditionalAudience Development: Radio Waves, direct mail, television, etc.Engagement...
THE MEDIA                               TraditionalAudience Development: Radio Waves, direct mail, television, etc.Engagem...
THE MEDIA                                  SocialAudience Development: Facebook, Twitter, LinkedinEngagement: Blog and Lin...
SOCIAL MEDIAAUDIENCE DEVELOPMENT
SOCIAL MEDIA        AUDIENCE DEVELOPMENT             The Argument Against             “Groups” for OrganizationsBest for f...
SOCIAL MEDIAAUDIENCE DEVELOPMENT
SOCIAL MEDIAAUDIENCE DEVELOPMENT
WHO ARE YOUR FANS?AdvocatesLooking for dealInfluentials
WHO ARE YOUR           FOLLOWERS?Business PartnersPotential SponsorsBusiness ownersMarketingHuman Resource Dept.Influentials
LINKEDINIndividuals - Business Owners, Dept HeadsGroup MembersInfluentials
TWITTERTwo Experiences, One Realityhttp://youtu.be/4AN4_N5N52U http://youtu.be/7jT0JT3N47g
HOMEWORKOpen Facebook & Twitter for Sacramento StrideJoin Linkedin Groups (Darby)Add your Twitter, Linkedin, Facebook link...
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2011 09 27_presentation_lesson1

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  • Brands our the new media producers “Brand Journalism” \n
  • Push vs pull\n
  • - groups are for collaboratin\n- Groups are going to be continually refined for these purposes. \n- Cannot transfer over group members to fans\n- You cannot buy ads, build apps and many other details. \nExamples: \n
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  • Transcript of "2011 09 27_presentation_lesson1"

    1. 1. SOCIAL MEDIA MARKETING Lesson One: Audience Development
    2. 2. THE MEDIA Traditional
    3. 3. THE MEDIA TraditionalAudience Development: Radio Waves, direct mail, television, etc.
    4. 4. THE MEDIA TraditionalAudience Development: Radio Waves, direct mail, television, etc.Engagement: editorial content, coupons, etc.
    5. 5. THE MEDIA TraditionalAudience Development: Radio Waves, direct mail, television, etc.Engagement: editorial content, coupons, etc.Marketing: Advertising sales
    6. 6. THE MEDIA SocialAudience Development: Facebook, Twitter, LinkedinEngagement: Blog and Linkedin Questions & AnswersMarketing: Job Placement, Sponsorships . . .
    7. 7. SOCIAL MEDIAAUDIENCE DEVELOPMENT
    8. 8. SOCIAL MEDIA AUDIENCE DEVELOPMENT The Argument Against “Groups” for OrganizationsBest for friends, Family & ClassroomsFacebook is still in developmentCannot transfer Group Members to FansNo Ads, Apps, etc.Less ControlNo Measurement
    9. 9. SOCIAL MEDIAAUDIENCE DEVELOPMENT
    10. 10. SOCIAL MEDIAAUDIENCE DEVELOPMENT
    11. 11. WHO ARE YOUR FANS?AdvocatesLooking for dealInfluentials
    12. 12. WHO ARE YOUR FOLLOWERS?Business PartnersPotential SponsorsBusiness ownersMarketingHuman Resource Dept.Influentials
    13. 13. LINKEDINIndividuals - Business Owners, Dept HeadsGroup MembersInfluentials
    14. 14. TWITTERTwo Experiences, One Realityhttp://youtu.be/4AN4_N5N52U http://youtu.be/7jT0JT3N47g
    15. 15. HOMEWORKOpen Facebook & Twitter for Sacramento StrideJoin Linkedin Groups (Darby)Add your Twitter, Linkedin, Facebook links to youremail signatureHave web developer include Sac social icons onHomepage*
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