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The sad reality that most landing pages, even if they are attractive, don’t convert well. This presentation goes over 5 reality checks designers need to have before they can start designing landing ...

The sad reality that most landing pages, even if they are attractive, don’t convert well. This presentation goes over 5 reality checks designers need to have before they can start designing landing pages with high conversion rates.

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    Presentation Presentation Presentation Transcript

    • HEY!YOURLANDINGPAGESSUCKFive reality checks you need to start designinglanding pages that convert.BIGDESIGN 2013 10/18/2013 COURTNEYCOX @CC_CREATIVE
    • BIGDESIGN 2013 10/18/2013THESCALEOFTHEPROBLEMAll of the landing pages.COURTNEYCOX @CC_CREATIVE
    • BIGDESIGN 2013 10/18/2013THESCALEOFTHEPROBLEMLanding Pages That SuckLanding Pages That ConvertCOURTNEYCOX @CC_CREATIVE
    • BIGDESIGN 2013 10/18/2013REALITYCHECK:CALL-TO-ACTIONSUBMITISNOTAGOODCOURTNEYCOX @CC_CREATIVE
    • BIGDESIGN 2013 10/18/2013 COURTNEYCOX @CC_CREATIVE
    • BIGDESIGN 2013 10/18/2013IT’SOKAYCOMPANYYOU’REINGOODEven Oprah makes mistakes!COURTNEYCOX @CC_CREATIVEhttp://unbounce.com/landing-page-examples/your-landing-page-sucks/
    • BIGDESIGN 2013 10/18/2013DESCRIBEREALLYDOINGWHATUSERSARE& don’t be boring about it!COURTNEYCOX @CC_CREATIVE
    • BIGDESIGN 2013 10/18/2013REALITYCHECK:LESSREALLYISMOREIPROMISE( )COURTNEYCOX @CC_CREATIVE
    • BIGDESIGN 2013 10/18/2013GOODDESIGNLIVESINAWORLDOFPARADOXCOURTNEYCOX @CC_CREATIVE
    • MOREOPPORTUNITIESTOCONVERTHIGHERCONVERSIONRATEBIGDESIGN 2013 10/18/2013 COURTNEYCOX @CC_CREATIVE
    • MOREOPPORTUNITIESTOCONVERTHIGHERCONVERSIONRATEBIGDESIGN 2013 10/18/2013 COURTNEYCOX @CC_CREATIVE
    • BIGDESIGN 2013 10/18/2013 COURTNEYCOX @CC_CREATIVEhttp://www.groupon.com/deals/yoga-tree-dalals
    • BIGDESIGN 2013 10/18/2013 COURTNEYCOX @CC_CREATIVEhttp://www.groupon.com/deals/yoga-tree-dalals
    • BIGDESIGN 2013 10/18/2013 COURTNEYCOX @CC_CREATIVEhttp://www.groupon.com/deals/yoga-tree-dalals
    • BIGDESIGN 2013 10/18/2013MOREAVAILABLECHOICESNOCHOICEATALLCOURTNEYCOX @CC_CREATIVE
    • BIGDESIGN 2013 10/18/2013THEAPPROACHSPICEGIRLSTell me what you want, what you really, really want.COURTNEYCOX @CC_CREATIVE
    • BIGDESIGN 2013 10/18/2013 COURTNEYCOX @CC_CREATIVE
    • BIGDESIGN 2013 10/18/2013{NOBODYCARES!COURTNEYCOX @CC_CREATIVEhttp://unbounce.com/landing-page-examples/20-landing-page-designs-get-picked-apart-analyzed-for-conversion/
    • BIGDESIGN 2013 10/18/2013 COURTNEYCOX @CC_CREATIVEhttp://www.seomoz.org/features_b
    • BIGDESIGN 2013 10/18/2013REALITYCHECK:ALWAYSCONVERTPRETTYPAGESDON’TCOURTNEYCOX @CC_CREATIVE
    • BIGDESIGN 2013 10/18/2013 COURTNEYCOX @CC_CREATIVE
    • PRETTYPROFITBIGDESIGN 2013 10/18/2013 COURTNEYCOX @CC_CREATIVE
    • BIGDESIGN 2013 10/18/2013 COURTNEYCOX @CC_CREATIVEhttps://deals.bestbuy.com/
    • BIGDESIGN 2013 10/18/2013 COURTNEYCOX @CC_CREATIVEhttp://www.google.com/intl/en/chrome/devices/chromebooks.html
    • BIGDESIGN 2013 10/18/2013REALITYCHECK:OTHERCOMPANYYOUAREN’TEVERYCOURTNEYCOX @CC_CREATIVE
    • BIGDESIGN 2013 10/18/2013CHALLENGENORMTHEINDUSTRYCOURTNEYCOX @CC_CREATIVE
    • BIGDESIGN 2013 10/18/2013 COURTNEYCOX @CC_CREATIVEhttp://www.conversion-rate-experts.com/seomoz-case-study/
    • BIGDESIGN 2013 10/18/2013 COURTNEYCOX @CC_CREATIVEhttp://www.conversion-rate-experts.com/seomoz-case-study/
    • BIGDESIGN 2013 10/18/2013REALITYCHECK:FINISHEDTHEDESIGNISNEVERCOURTNEYCOX @CC_CREATIVE
    • BIGDESIGN 2013 10/18/2013 COURTNEYCOX @CC_CREATIVE
    • BIGDESIGN 2013 10/18/2013WHATANYWAY?ISSPLITTESTINGCOURTNEYCOX @CC_CREATIVE
    • BIGDESIGN 2013 10/18/2013IMPORTANT:SIGNIFICANT?WASITSTATISTICALLYCOURTNEYCOX @CC_CREATIVE
    • BIGDESIGN 2013 10/18/2013QUESTIONS?CONCERNS?COMMENTS?COURTNEYCOX @CC_CREATIVE