The truth about anti smoking campaigns
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

The truth about anti smoking campaigns

on

  • 1,084 views

 

Statistics

Views

Total Views
1,084
Views on SlideShare
1,083
Embed Views
1

Actions

Likes
1
Downloads
11
Comments
0

1 Embed 1

http://www.slideshare.net 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

The truth about anti smoking campaigns Presentation Transcript

  • 1. The Truth about Anti-Smoking Campaigns
    By Courtney Cormier
  • 2. Get a closer look at Anti-Smoking Campaigns
  • 3. U.S. Campaign
    Focused on the short comings of big tobacco companies and used their own words against them.
    TheTruth.com uses Web, print and television to get its message across.
    In 2006, the ads took on an urban overtone, utilizing both the Internet address and the slang term 'whudafxup'
    In 2008, the television ads have taken on a new tone. The commercials will start off in a manner consistent with the 2006 ads, but then quickly delve into an upbeat song-and-dance number that states that the truth may be too hard on the tobacco companies
    In 2009, the television commercials changed once again. The commercials all have one job interviewer who asks people questions about their willingness to take a job selling products having harmful or lethal effects on customers.
  • 4. U.K Campaign
    Ran March 2002- June 2004
    Aim: To encourage smokers to stop smoking and highlight the support available to them.
    3 Phases to the Campaign
    EffectiveCommercials
  • 5. Australia Campaign
    key goals are to:
    Reduce smoking prevalence by: 
- encouraging and assisting smokers to quit 
- preventing uptake of smoking
    Eliminate harmful exposure to tobacco smoke among non-smokers.
    EffectiveCommercials
  • 6. Differences
    America vs. UK
    UK vs. Australia
    Australia vs. America
  • 7. Applying Themes
    Cyberspace
    Reasoned Action
    International
  • 8. What Can YOU do to Support the Fight Against smoking
    Join the world on May 31st and take a stand against smoking