Media Kit Example: Travel Campaign


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Media Kit Example: Travel Campaign

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Media Kit Example: Travel Campaign

  1. 1. Contact: Courtney Berg Office: 619-231-9977^back to top Launched in July 2005, San DieGO Downtown is a first-ever private/ public partnership campaign to promote downtown San Diego and its Gaslamp Quarter year-round through media relations, media tours, familiarization trips, on-site promotions, advertising and trail-blazing e-business strategies. The regional and national campaign is propelled by the support of local stakeholders who have joined together in the ef- forts to advance awareness and patronage, along with the multitude of “Play” attractions that make downtown San Diego one of the nation’s most vibrant and enjoyable urban centers. San DieGO Downtown serves as a resource for visitors by providing ongoing and current information about all that downtown has to offer, including hotels, restaurants, entertainment, arts, events and travel deals. By increasing the awareness of downtown through the support- ing partners and media outreach efforts, visitors are quickly experi- encing how the downtown districts are adding new life to San Diego, ”Americas Finest City”. If you are a member of the media, San DieGO Downtown would be happy to assist you with an upcoming travel story, as well as arrange for a downtown visit. Table of Contents: Introduction Our Stakeholders Website Content and Features Website Home page Increased Exposure for Stakeholders Praise and Buzz San Diego Fact Sheet: Play, Live, Work Downtown Neighborhood Map San DieGO Downtown provides ongoing information for visitors and residents about the myriad of attractions downtown San Diego has to offer. media kit
  2. 2. Contact: Courtney Berg Office: 619-231-9977^back to top Port of San Diego The Port of San Diego is a self-supporting public benefit cor- poration and special government entity. Cre- ated in 1963 by an act of the California State Legislature, the Port manages San Diego harbor and administers the public lands along San Diego Bay. The Port has operated without tax dollars since 1970 and has been responsible for $1.5 billion in public improvements in its five member cities – Chula Vista, Coronado, Imperial Beach, National City and San Diego. With a $10.6 billion economic impact on the San Diego region, the Port oversees two maritime cargo terminals, a cruise ship terminal, 16 public parks, various wildlife reserves and environmental initiatives, a Harbor Police department and the leases of over 600 tenant busi- nesses around San Diego Bay. For more information, call (619) 686-6200 or visit Manchester Grand Hyatt San Diego Clearly defining San Diego’s dynamic skyline, the Manchester Grand Hyatt San Diego is an urban resort overlooking San Diego Bay and Coronado Island. It is close to shops, beaches, and many of San Diego’s most noted attractions. The 1,625-room hotel includes 95 one-and-two-bedroom suites and is comprised of two stylish tow- ers, the 40-story Harbor Tower and the 33-story Seaport Tower. A four-story building that boasts a rooftop pool with a 25,000 square-foot deck connects the towers to each other, the Top of the Hyatt is great to grab a drink, Sally’s Seafood for America Cuisine and the Regency Spa and Salon offers a wide range of spa treatments. Adjacent to Seaport Village, the hotel is only four blocks from the heart of the Gaslamp Quarter, seven blocks from Horton Plaza, three miles from the San Diego Zoo, seven miles from Sea World and three miles from the San Diego International Airport. The hotel is located at the intersection of Market St. and Harbor Drive. For more information, call (619) 232- 1234 or visit stakeholders Omni San Diego Hotel Located in the heart of the historic Gaslamp Quarter across from the Convention Center, the AAA Four-Diamond Omni San Diego Hotel puts you close to the city’s top sites and attractions, within walking distance of more than 80 restaurants and boutiques and just four miles from San Diego International Airport. It is the ONLY hotel physi- cally connected to a MLB Park and links Padres fans to PETCO Park via a skybridge. The 32-floor modern high-rise includes 511 guest rooms, 36 luxury condominiums on the top 11 floors, more than 27,000 square feet of flex- ible meeting space and McCormick & Schmick’s seafood restaurant adjacent to the lobby. Within the hotel is also a complimentary baseball memorabilia museum featuring the gloves, bats and uniforms of famous players as well as photos and other miscellaneous treasures. For more infor- mation, call (619) 231-6664 or visit Gaslamp Quarter Associa- tion (GQA) The Gaslamp Quarter is much more than a dinning and enter- tainment destination. There are more businesses doing busi- ness above the street level mer- chants of the Gaslamp Quarter, than there are nightclubs, res- taurants and shops combined. Gaslamp Quarter is blessed with 94 gorgeous examples of historic architecture and nearly all have reinvented themselves as icons of mixed use and host many different tenants. GQA has a sponsor, general and associate membership of over 400 businesses. Association Members support the overall growth and development of the Gaslamp District while promoting a sense of community within the Gaslamp Quarter. For more information, call (619) 233-5227 or visit
  3. 3. Contact: Courtney Berg Office: 619-231-9977^back to top stakeholders San Diego Marriott Hotel & Marina With a spectacular waterfront setting in the heart of America’s Finest City, the San Diego Marriott Hotel & Marina truly represents the area’s best loca- tion for business and leisure. Conveniently situated adjacent to the Convention Center and the Gaslamp Quarter, the San Diego Marri- ott surrounds the vibrant activity of downtown. The hotel flaunts 1,362 spacious guest rooms and suites complete with luxurious bedding and linens, in two 25-story towers. Enjoy effortless access to the city’s most popular sights from the World Famous Zoo and SeaWorld to the sparkling beaches. By offering 110,000 sq. ft. of flexible meeting space, four tempting restaurants, and unlimited recreation, this resort-style Marriott hotel rises to every occasion, ensuring a memorable experience. With the harbor as your backdrop you can discover the numerous ways we set the standard in San Diego. For more information, call (619) 234-1500 or visit diego-marriott-hotel-and-marina. San Diego Con- vention Center The San Diego Convention Cen- ter Corporation (SDCCC) is a non-profit public benefit corpora- tion created by the City of San Diego to manage, market, and operate the San Diego Convention Center. The SDCCC’s primary mission is to attract conventions and trade shows that generate economic benefits and growth for San Diego. In its 18-year history, the Center has generated $12.8 billion in economic impact, $270.3 million in tax revenues and continues to serve as San Diego’s premier gathering place. The 2.6 mil- lion-square-foot waterfront San Diego Convention Center is currently ranked 21st in size among the 375 conven- tion facilities in North America and is within easy walking distance of the Gaslamp Quarter. For more information, call (619) 525-5000 or visit AT&T Real Yellow Pages AT&T Real Yellow Pages is one of the largest Yellow Pages operations in the world, publishing over 1,200 directory titles across 22 states, along with one of the most-used online Internet Yellow Pages networks, YELLOPAGES.COM. AT&T Real Yellow Pages and YELLOWPAGES.COM attract ready-to-buy con- sumers, reaching millions of households and businesses. The print directories are used 4.6 billion times a year and the YELLOWPAGES.COM network projects 1.8 billion annualized searches in 2007. For more information, call 1-800-248-2800 or visit Old Town Trolley Dedicated to “seeing the best first,” the Old Town Trolley highlights the exclusive and must-see places of San Diego. The tour presents Transportainment with San Diego’s best tour conductors who combine colorful anecdotes, humorous stories and well researched historical information into a fast moving two hour narrative that’s both entertaining and educational. Old Town San Diego (sometimes called the “Jamestown of the Pacific”), showcases early Americana with its distinc- tive “West Coast Style” Spanish flavor. The trolley provides convenient stops situated close to all popular attractions, shops and restaurants. The trolley also provides for drop- off and pick-up at any one of its convenient tour stops. The tour features: Old Town State Park, Seaport Village, Horton Plaza, Coronado Island, Hotel Del Coronado, San Diego Zoo, Gaslamp Quarter, San Diego Museum of Art, Natural History Museum, Aerospace Museum, Lindbergh Field, Naval Station San Diego, Balboa Park, El Prado, Heritage Park, Star of India, Whaley House and much, much more! For more information, call 1-800-213-2474 or visit www.
  4. 4. Contact: Courtney Berg Office: 619-231-9977^back to top stakeholders SignOnSanDiego is an online news and information service intensely focused on the San Diego region. Operated by the San Diego UnionTribune, SignOn- offers breaking news, classified advertising and in-depth entertainment coverage from the Union-Tri- bune and additional sources. The site strives to be the best, largest, fastest, most accurate and most useful online service in the area, helping its users lead a more produc- tive and fulfilling life in San Diego County. With 30 million page views and more than 2 million unique users each month, is the leading online source for local news, entertainment information and classifieds in San Diego. For more information, call (619) 718-5200 or visit San Diego Business Journal For 25 years the San Diego Business Journal has delivered award-winning coverage of the San Diego business com- munity. The first-rate editorial and research team provides comprehensive analysis of the community’s ever-chang- ing economic scene. Each week, CEO’s, senior managers and executives turn to the San Diego Business Journal. They rely on the in-depth coverage to identify trends, local market forces, detect emerging competition and uncover new opportunities. Together with the economic news, de- mographics and lifestyle profiles, the San Diego Business Journal is presented in an accessible format. For more information, call (858) 277-6359 or visit What’s Here Visitor Connection What’s Here! is Southern California’s most comprehen- sive hospitality support industry. What’s Here! produces Concierge Connection, Visitor Connection, and Concierge Directory magazines that highlight the best shopping, din- ing, and entertainment outlets while detailing community events, calendars, and local reviews for San Diego, Los Angeles and Orange County. What’s Here! also features a Ticket Sales Program and soon-to-launch Concierge Web site which will continue to enhance industry and customer services. For more information, call (619) 858-7001 or visit and San Diego Daily Transcript The San Diego Daily Transcript is a vertical market newspaper and a targeted Web site dedicated to reporting the business of San Diego — every working day. With a readership of over 50,000 per day, the staffs of editors and reporters focus on events that concern the decision-makers, mov- ers and shakers who make San Diego hum. Since 1886, San Diego business professionals have relied on the Daily Transcript to be in the know about breaking San Diego business news, issues and trends. The paper is a reliable resource for information and data that executives can trust and use to make their businesses thrive and prosper. The paper covers local business people, local government, real estate, technology, biotech, construction, finance, law, hospitality, economic data and public records in depth and with a regional focus. The Daily Transcript provides useful, compelling knowledge for all San Diego businesses — big, small and in all stages of growth. For more information, call (619) 232-4381 or visit www.sddt. com. San Diego Magazine Since 1948, San Diego Magazine has been building one of the most desirable audiences through award-winning editorial, paid targeted circulation and an influ- ential and affluent readership. San Diego Magazine gives readers the insider information they need to experience San Diego-from the best places to dine and travel to the politics and people that shape the region. By exploring the pages of San Diego Maga- zine, readers review the various benefits of San Diego has to offer. Each month, the magazine covers business, travel, home decorating, entertainment and dining. This is the magazine for San Diegans with a need to know. For more information, call (619) 230-9292 or visit www.
  5. 5. Contact: Courtney Berg Office: 619-231-9977^back to top stakeholders Hornblower Cruises & Events Hornblower Cruises & Events welcomes you aboard com- fortable yachts touring beautiful San Diego Bay. For over 27 years, Hornblower has provided stunning venues for unique events, weddings, birthdays and anniversaries along with many spectacular celebrations. Relax in com- fort on the observation deck while a professional crew narrates the rich history, local points of interest and facts about San Diego landmarks and military. Enjoy brilliant skyline views, fine cuisine and refreshing ocean breezes aboard a magnificent dining or specialty cruise. Catering to all interests, Hornblower cruises boasts several boating options. For more information, call 1.888.HORNBLOWER (1.888.467.6256) or visit Cox Communications Cox Communications is a multi-ser- vice broadband communications and entertainment company with more than 6 million total residential and commercial customers. The third-largest cable television company in the United States, Cox offers an array of advanced digital video, high-speed Internet and telephony services over its own nationwide IP network, as well as integrated wireless services in affilia- tion with Sprint (NYSE: S). Cox Business is a full-service, facilities-based provider of communications solutions for commercial customers, providing high-speed Internet, voice and long distance services, as well as data and video transport services for small to large-sized businesses. Cox Media offers national and local cable advertising in tradi- tional spot and new media formats, along with promotional opportunities and production services. Cox Communica- tions wholly owns and operates the Travel Channel. For more information, call (619) 263-9251 or visit www.cox. com/sandiego. Next Level Sailing Now there’s a faster, more exotic way take in the awe-inspir- ing scenery of San Diego Bay. Next Level Sailing offers the ultimate sailing experience: racing, leisure cruising, day charters or learn- ing to sail on 80-foot International America’s Cup Class (IACC) yachts. It’s by far the finest sailing experience America’s Finest City has to offer. Nothing compares to the thrill and excitement of sailing aboard an IACC yacht. With masts that stretch skyward as high as an 11-story building, these precision-engineered racing yachts are the fastest mono-hull sailing vessels in the world. In a 2 hour excursion, Next Level Sailing glides through San Diego Bay, breezing by popular sites including America’s Cup Harbor, Coronado Bay Bridge, San Diego Convention Center, Downtown San Diego Skyline, Cabrillo National Monument, North Island Naval Airstation and much more. For more information, call 1-800-644-3454 or visit www. Cloud 9 Shuttle Cloud 9 Shuttle is San Diego’s Transportation Solution. With a central location only a few minutes from Downtown San Diego and the primary entry ports of San Diego Lindbergh Field, Santa Fe Train Depot and the Cruise Ship Terminal, Cloud 9 Shuttle boasts a broad transportation spectrum. With over 100 vehicle franchise operators and 1200 first class seats available, Cloud 9 Shuttle offers unparalleled quality and service mak- ing transportation around San Diego easy. Cloud 9 is a nationally recognized leader for “Unleashing the Power of Technology” by utilizing Drive Cam and Network Car for vehicle tracking. This system is complemented by Cloud 9 Dispatchers who know where every vehicle in the Cloud 9 Shuttle fleet is at anytime making it even more reliable and user-friendly. For more information, call 1-800-9-SHUTTLE (1-800-974-8885) or visit
  6. 6. Contact: Courtney Berg Office: 619-231-9977^back to top Complete Online Marketing Solutions Complete Online Marketing Solutions combines web-cen- tric marketing services with proven business development models to deliver complete media and marketing solutions. COMOMS provides powerful tools to realize the value of new media properties and information, and marketing campaigns. COMOMS develops and manages all aspects of media and marketing campaigns including product and service design, content and brand development, and proj- ect management and deployment. COMOMS is respon- sible for the San DieGO Downtown Web site design (set to launch mid-November), implementation and execution of the online marketing campaigns. For more information, visit BERKMAN BERKMAN is a full-service public relations, marketing communications and branding firm. BERKMAN provides senior PR strategists, blending world-class experience, insight and creativity with intimate client service and 24/7 responsiveness that are hallmarks of its success. Long-term dynamic partnerships are developed with clients that are business-driven and focused on meeting objectives. BERKMAN works synergistically to support clients’ operational process and impact key perfor- mance indicators like sales, consumer attitudes and profitability. Strategic services include: Strategic Com- munications Planning & Positioning, Branding, Market- ing/Advertising Communications, Media Training, Crisis Management, Event Marketing, and Market Research. BERKMAN manages and oversees the San DieGO Downtown program. For more information, call (619) 231-9977 or visit stakeholders
  7. 7. Contact: Courtney Berg Office: 619-231-9977^back to top Website Content and Features Profiles and Reviews Profiles of downtown restaurants, hotels, bars and clubs, shops, salons and spas, attractions, sports and neighborhoods Reservations Make your downtown hotel, car rental, attraction, flight or package reservation Event Calendar Downtown events are organized into categories. Users can filter events by date, category, or search by keyword News and Articles Timely news, articles and “Top 10” lists about downtown venues, events, and points of interest Maps Featured maps inlcude parking, public transpor- tation, points of interest and more COMING SOON!
  8. 8. Contact: Courtney Berg Office: 619-231-9977^back to top COMING SOON! Website Home page
  9. 9. Contact: Courtney Berg Office: 619-231-9977^back to top Become a Featured Sponsor The new San DieGO Downtown website provides op- portunities for stakeholders and sponsors to benefit from increased exposure by appearing as a featured profile. Increased Exposure for Stakeholders Special Offers Stakeholder and spon- sors can promote special offers and packages on designated areas of the site. COMING SOON!
  10. 10. Contact: Courtney Berg Office: 619-231-9977^back to top praise and buzz
  11. 11. Contact: Courtney Berg Office: 619-231-9977^back to top praise and buzz
  12. 12. Contact: Courtney Berg Office: 619-231-9977^back to top play There were a total of 32.2 million visitors to San Diego, of which more than 15.8 million were overnight and almost 16.4 million were day visitors in 2006. Visitors to San Diego spent approximately $7.7 billion ($7,719) at local businesses in 2006. An estimated 8,722,273 air passen- gers arrived at Lind- bergh Field, which is served by a total of 23 airline carriers (2006). The overall outlook for San Diego County tourism in 2007 is for continued mod- est growth. The 2007 forecast indicates a slightly higher, 2.2% increase, of hotel visitors, compared to a 0.6% rise among private home visitors, and 2.0% gain in day visitors. Tourism is San Diego’s third largest industry. According to Smith Travel Research (STR), year to date through September, San Diego County’s 76.4 % occupan- cy rate was 4th highest among the top 25 metropolitan areas in 2006. fact sheetlive Downtown San Diego has undergone more than $3 billion in new residential, commercial and public-infrastructure development over the past few years. Many additional projects and new public ame- nities are also underway or being planned. Recent projections show that downtown San Diego’s residency will triple from the current 30,000 to 90,000 by the year 2030. With the recent re-development of downtown San Diego’s largest neighborhood, the East Village, San Diego is paving the way for urban living. According to San Diego’s Regional Planning Agency (SANDAG), San Diego city has a population of 1,311,162. In 2006,the U.S. Census Bureau ranked San Diego the eighth largest city in the country. work With approximately 5,000 businesses and more than 75,000 people working downtown, San Diego has a centralized and dynamic business climate. The City of San Diego is the economic hub of the San Diego County region, with well over half of the region’s jobs and nearly 75 percent of the region’s large employers (over 500 employees). Downtown’s renaissance has done more than just change the skyline. More than 50,000 jobs since 1975 have been added. The San Diego Convention Center has contributed over $13 billion to the region- al economy since opening in 1989, making it one of San Diego’s most important economic engines. According to the Gaslamp Quarter Asso- ciation, approximately 9.3 million visitors passed through the Gaslamp Quarter in 2006. More than $4 billion has been invested in downtown redevelopment since 1975 including Horton Plaza retail/entertainment complex, 16.5 block historic Gaslamp Quarter, 5.9 million square feet of Class A office space, opening and expansion of the San Di- ego Convention Center, PETCO Park, and over 4,800 new hotel rooms. Due in part to San Diego’s per- vading entrepreneurial spirit, the downtown workforce of 75,000 is projected to climb to 175,000 by the year 2030. (Centre City Development Corporation. Business, Living and Lifestyle Info. *Media Post. Harris Poll. www.
  13. 13. Contact: Courtney Berg Office: 619-231-9977^back to top neighborhoods Marina East Village Columbia Little Italy Core Cortez Horton Plaza GaslampQuarter