==== ====HEY! Watch this Example of a Sales Pitch Video for Chiropractors:http://youtu.be/LMA1Wv_m4Ko==== ====I believe there are a couple of chiropractic marketing "tools" that will absolutely grow yourpractice...These "tools" are really more of "chiropractic marketing methods" rather than anything. But,nonetheless, they are some of the most powerful and proven methods for getting new patients andgrowing your practice.Lets skip the fluff and get right to them:Chiropractic Marketing Tool #1: PPC Chiropractic Marketing (Google AdWords)PPC marketing is nothing more than advertising your chiropractic practice on the major searchengines... with a cool twist. With PPC marketing you DONT pay when your ad is displayed. YouONLY pay when a prospective patient sees your chiropractic advertisement, clicks on your ad, andactually comes to your website.But, it gets even better...With PPC chiropractic marketing, you get to choose EXACTLY when your ad is displayed on themajor search engines, so you can target your advertisements strictly to the most qualifiedsearchers of chiropractic care online, display your ad just to them, and then only pay if they takean action and click on your ad. Its actually the most targeted form of chiropractic marketing inexistence today. Seriously. And, because of that, you end up only paying for traffic to yourchiropractic website that is ultra-targeted and highly-likely to convert into a paying patients. Itsreally incredible stuff! And, because of how effective this strategy is right now, I had to include it onthe list of "chiropractic tools that will absolutely grow your practice".Chiropractic Tool #2: Endorsed OffersEndorsed offers are nothing more than having another local business owner or operator in yourgeographic area endorse you and your chiropractic practice to their customers, clients, patients,members, etc. When you set up this type of relationship, the percentage of prospective patientsthat get converted into paying patients for you in your office goes through the roof. Why? Becausewhen another business owner or operator, who already has trust and goodwill built with their list ofcustomers, endorses you and chiropractic care in your office, the response is sometimes 20-30%higher than any other form of chiropractic marketing.Think of it like this...
Imagine a local personal trainer talking to their clients about the value of chiropractic care withyou, and why they recommend it. Or, imagine a local massage therapist talking to their clientsabout chiropractic care with you. Again, because the trust and credibility is there already, theresponse is almost always much, much higher than typical "cold chiropractic advertising".Why would another local business owner or operator endorse you and your practice, you may bewondering?Well, there are several reasons.First, you can work our a barter arrangement with them. In other words, they endorse you andyour practice in exchange for complimentary chiropractic care with you. Second, you can work outa co-endorsement arrangement where you endorse them to your patients in exchange for themendorsing you. Third, for ancillary services in your office, like massage, you can potentially workout a revenue share with them where they get a percentage of the massage from every client theysend to your office. The opportunities of the type of endorsed offer your arrange is only limited toyour imagination.Chiropractic Tool #3: Automated Chiropractic Marketing Via EmailBecause email marketing can be set-up to work on autopilot perpetually... and because theres nocost right now to use email marketing, its a great tool to follow-up with prospective patients,educate existing patients, generate referrals, and grow your practice.And, even more important, because chiropractic email marketing is 4x more effective than mostother forms of marketing (according to the Direct Marketing Association), its a must on the list of"chiropractic tools that will absolutely grow your practice".Think of it like this...You can set up an email marketing campaign ONCE, and let it work over and over and over foryou. You can do this for new patients. You can do this to reactivate inactive patients. You can dothis for unconverted patient leads. You can do this to generate referrals every week. You can evendo this for networking partners. (All of this, and more, is done for you with the ChiropracticDashboard.)If youre not using email chiropractic marketing in your practice right now, youre really missing outon an incredible practice-building tool. Seriously.Todd Brown, the president of MoreChiroPatients, Inc, is now giving away for FREE his popularOnline Videos entitled "The Ultimate Chiropractic Patient Attraction System". To get instant accessto these videos go to: http://www.TheChiropracticDashboard.com/indexdefault2.html
Article Source:http://EzineArticles.com/?expert=Todd_Brown==== ====HEY! Watch this Example of a Sales Pitch Video for Chiropractors:http://youtu.be/LMA1Wv_m4Ko==== ====