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  • 1. Prepared by: Kathy Jones, ABR Sales Associate Long & Foster® Real Estate, Inc. 43490 Yukon Dr., Suite 105 Ashburn, VA 20147 (703)726-3417 (877) 724-9494 (703) 724-9508 kathy.jones@longandfoster.com THE HOME SELLER’S ADVANTAGE Prepared Especially for: john doe 123 main st ashburn va 20147 November 9, 2010
  • 2. Long & Foster® Real Estate, Inc. • #1 privately-owned real estate company in America • Over 200 sales offices • Nearly 13,000 professional Sales Associates • Annual sales of nearly $51.5 billion in 2009 • More than a great real estate company – we’re also a great Mortgage, Title, and Insurance company
  • 3. Why Long & Foster® • Leader in listing and selling homes • 98% customer satisfaction rating • Vast pool of referrals from previously satisfied customers • Members of a national relocation network • We know successful methods for getting your home ready to show
  • 4. For marketing the property located at: 123 main st Neighborhood ashburn village Year Built 2005 Fin SqFt 3000 Lot Size .25 Style colonial Bedrooms 5 Full Baths 3 Half Baths 1
  • 5. On The Market 21422 Fairhunt Dr List Price $564,900 Sold Price Sold Date DOM 566 Sell Concess 0 Neighborhood Moreland Estates Year Built 2010 Fin SqFt 2638 Lot Size 0.150298 Style Other Bedrooms 4 Full Baths 2 Half Baths 1
  • 6. On The Market 42632 Cochrans Lock Dr List Price $740,000 Sold Price Sold Date DOM 186 Sell Concess 0 Neighborhood Village Of Waxpo Year Built 2006 Fin SqFt 0 Lot Size 0.530005 Style Colonial Bedrooms 4 Full Baths 4 Half Baths 1
  • 7. On The Market 23084 Oglethorpe Ct List Price $998,000 Sold Price Sold Date DOM 629 Sell Concess 0 Neighborhood Brambleton Year Built 2005 Fin SqFt 5006 Lot Size 0.25 Style Colonial Bedrooms 4 Full Baths 3 Half Baths 1
  • 8. Under Contract 20148 Boxwood Place List Price $560,000 Sold Price Sold Date DOM 70 Sell Concess 0 Neighborhood Belmont Country Year Built 2005 Fin SqFt 0 Lot Size 0 Style Colonial Bedrooms 4 Full Baths 3 Half Baths 1
  • 9. Under Contract 19858 Mellon Cir List Price $850,000 Sold Price Sold Date DOM 269 Sell Concess 0 Neighborhood Belmont Country Year Built 2000 Fin SqFt 0 Lot Size 0.560009 Style Colonial Bedrooms 4 Full Baths 4 Half Baths 2
  • 10. Under Contract 41958 Greenlook Ln List Price $1,200,000 Sold Price Sold Date DOM 448 Sell Concess 0 Neighborhood Evergreen Reserv Year Built 2007 Fin SqFt 8812 Lot Size 1.0 Style Colonial Bedrooms 4 Full Baths 6 Half Baths 1
  • 11. Recently Sold 43056 La Riva Dr List Price $499,900 Sold Price $511,480 Sold Date 10/22/10 DOM 145 Sell Concess 11825 Neighborhood Reserve At Belle Year Built 2010 Fin SqFt 0 Lot Size 0.119995 Style Colonial Bedrooms 4 Full Baths 2 Half Baths 1
  • 12. Recently Sold 19664 Stanford Hall Pl List Price $700,000 Sold Price $737,500 Sold Date 10/22/10 DOM 62 Sell Concess 0 Neighborhood Belmont Country Year Built 2004 Fin SqFt 3597 Lot Size 0.339991 Style Colonial Bedrooms 4 Full Baths 3 Half Baths 1
  • 13. Recently Sold 43421 Blantyre Ct List Price $799,000 Sold Price $785,000 Sold Date 11/05/10 DOM 139 Sell Concess 5000 Neighborhood Belmont Land Bay Year Built 2002 Fin SqFt 0 Lot Size 0.319995 Style Colonial Bedrooms 4 Full Baths 3 Half Baths 1
  • 14. 123 main st 21422 Fairhunt Dr 42632 Cochrans Lock Dr 23084 Oglethorpe Ct Status On The Market On The Market On The Market List Price $564,900 $740,000 $998,000 Sold Price Sold Date DOM 566 186 629 Sell Concess 0 0 0 Neighborhood ashburn village Moreland Estates Village Of Waxpo Brambleton Year Built 2005 2010 2006 2005 Fin SqFt 3000 2638 0 5006 Lot Size .25 0.150298 0.530005 0.25 Style colonial Other Colonial Colonial Bedrooms 5 4 4 4 Full Baths 3 2 4 3 Half Baths 1 1 1 1
  • 15. 123 main st 20148 Boxwood Place 19858 Mellon Cir 41958 Greenlook Ln Status Under Contract Under Contract Under Contract List Price $560,000 $850,000 $1,200,000 Sold Price Sold Date DOM 70 269 448 Sell Concess 0 0 0 Neighborhood ashburn village Belmont Country Belmont Country Evergreen Reserv Year Built 2005 2005 2000 2007 Fin SqFt 3000 0 0 8812 Lot Size .25 0 0.560009 1.0 Style colonial Colonial Colonial Colonial Bedrooms 5 4 4 4 Full Baths 3 3 4 6 Half Baths 1 1 2 1
  • 16. 123 main st 43056 La Riva Dr 19664 Stanford Hall Pl 43421 Blantyre Ct Status Recently Sold Recently Sold Recently Sold List Price $499,900 $700,000 $799,000 Sold Price $511,480 $737,500 $785,000 Sold Date 10/22/10 10/22/10 11/05/10 DOM 145 62 139 Sell Concess 11825 0 5000 Neighborhood ashburn village Reserve At Belle Belmont Country Belmont Land Bay Year Built 2005 2010 2004 2002 Fin SqFt 3000 0 3597 0 Lot Size .25 0.119995 0.339991 0.319995 Style colonial Colonial Colonial Colonial Bedrooms 5 4 4 4 Full Baths 3 2 3 3 Half Baths 1 1 1 1
  • 17. On The Market Under Contract Recently Sold Comparative Market Analysis Graphed by Status
  • 18. Graphic Analysis of On The Market Properties High Price: $998,000 Low Price: $564,900 Avg $ per SqFt: $206.75 Average Price: $767,633 Median Price: $740,000 Average Days on Market: 460 Average Year Built: 2007 Summary Statistics of 3 Properties
  • 19. Graphic Analysis of Under Contract Properties High Price: $1,200,000 Low Price: $560,000 Avg $ per SqFt: $136.18 Average Price: $870,000 Median Price: $850,000 Average Days on Market: 262 Average Year Built: 2004 Summary Statistics of 3 Properties
  • 20. Graphic Analysis of Recently Sold Properties High Price: $785,000 Low Price: $511,480 Avg $ per SqFt: $205.03 Average Sale To List Ratio: 101.75% Average Price: $677,993 Median Price: $737,500 Average Days on Market: 115 Average Year Built: 2005 Summary Statistics of 3 Properties
  • 21. Pricing Your Property to Sell • Pricing your property correctly is crucial • You want to sell your property in a timely manner at the highest price possible • Current market conditions determine the value
  • 22. Intelligent Pricing • By pricing your property at market value, you expose it to a much greater percentage of prospective buyers. • This increases your chances for a sale while ensuring a final sale price that properly reflects the market value of your home.
  • 23. Activity vs. Timing • A property attracts the most attention, excitement, and interest from the real estate community and potential buyers when it is first listed on the market. • Improper pricing at the initial listing misses out on this peak interest period and may result in your property languishing on the market.
  • 24. The Effect of Overpricing • Improper pricing may lead to a below market value sale price, or even worse, no sale at all. • Your home has the highest chances for a fruitful sale when it is new on the market and the price is reasonably established.
  • 25. Pricing Your Property to Sell Analysis of the comparable properties suggests a list price range of: $657,654 to $698,333
  • 26. Kathy Jones, ABR Sales Associate Long & Foster® Real Estate, Inc. 43490 Yukon Dr., Suite 105 Ashburn, VA 20147 (703)726-3417 (877) 724-9494 (703) 724-9508 kathy.jones@longandfoster.com We’re ready to go to work for you now! In Conclusion List your home with Kathy Jones and you’ll receive: • Excellent service and support • A thorough market analysis of your home • A winning marketing plan • The full resources of The Long & Foster® Companies