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Listing pres test

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  • 1. THE HOME SELLER’S ADVANTAGE Prepared Especially for: jane doe 123 main st ashburn va 20147 November 10, 2010 Prepared by: Kathy Jones, ABR Sales Associate Long & Foster® Real Estate, Inc. 43490 Yukon Dr., Suite 105 Ashburn, VA 20147 (703)726-3417 (877) 724-9494 (703) 724-9508 kathy.jones@longandfoster.com
  • 2. Long & Foster ® Real Estate, Inc.• #1 privately-owned real estate company in America• Over 200 sales offices• Nearly 13,000 professional Sales Associates• Annual sales of nearly $51.5 billion in 2009• More than a great real estate company – we’re also a great Mortgage, Title, and Insurance company
  • 3. ® Why Long & Foster• Leader in listing and selling homes• 98% customer satisfaction rating• Vast pool of referrals from previously satisfied customers• Members of a national relocation network• We know successful methods for getting your home ready to show
  • 4. For marketing the property located at:123 main stNeighborhood ashburn villageYear Built 2005Fin SqFt 3000Lot Size .25Style colonialBedrooms 5Full Baths 3Half Baths 1
  • 5. On The Market42632 Cochrans Lock DrList Price $740,000Sold PriceSold DateDOM 187Sell Concess 0Neighborhood Village Of WaxpoYear Built 2006Fin SqFt 0Lot Size 0.530005Style ColonialBedrooms 4Full Baths 4Half Baths 1
  • 6. On The Market23084 Oglethorpe CtList Price $998,000Sold PriceSold DateDOM 630Sell Concess 0Neighborhood BrambletonYear Built 2005Fin SqFt 5006Lot Size 0.25Style ColonialBedrooms 4Full Baths 3Half Baths 1
  • 7. Under Contract20231 Millstead Dr.List Price $559,000Sold PriceSold DateDOM 93Sell Concess 0Neighborhood Belmont CountryYear Built 2005Fin SqFt 0Lot Size 0Style ColonialBedrooms 4Full Baths 3Half Baths 1
  • 8. Under Contract20148 Boxwood PlaceList Price $560,000Sold PriceSold DateDOM 70Sell Concess 0Neighborhood Belmont CountryYear Built 2005Fin SqFt 0Lot Size 0Style ColonialBedrooms 4Full Baths 3Half Baths 1
  • 9. Under Contract19858 Mellon CirList Price $850,000Sold PriceSold DateDOM 269Sell Concess 0Neighborhood Belmont CountryYear Built 2000Fin SqFt 0Lot Size 0.560009Style ColonialBedrooms 4Full Baths 4Half Baths 2
  • 10. Under Contract41958 Greenlook LnList Price $1,200,000Sold PriceSold DateDOM 448Sell Concess 0Neighborhood Evergreen ReservYear Built 2007Fin SqFt 8812Lot Size 1.0Style ColonialBedrooms 4Full Baths 6Half Baths 1
  • 11. Recently Sold22458 Pine Top CtList Price $782,000Sold Price $765,000Sold Date 10/29/10DOM 96Sell Concess 0Neighborhood Estates Of ForesYear Built 2004Fin SqFt 5500Lot Size 0.480005Style ColonialBedrooms 5Full Baths 4Half Baths 1
  • 12. Recently Sold19762 Spyglass Hill CtList Price $799,900Sold Price $775,000Sold Date 10/29/10DOM 69Sell Concess 0Neighborhood Belmont CountryYear Built 2001Fin SqFt 5056Lot Size 0.330005Style ColonialBedrooms 5Full Baths 4Half Baths 1
  • 13. Recently Sold42658 Trappe Rock CtList Price $875,000Sold Price $875,000Sold Date 10/29/10DOM 20Sell Concess 0Neighborhood Village Of WaxpoYear Built 2007Fin SqFt 4899Lot Size 0.55Style TransitionalBedrooms 5Full Baths 3Half Baths 1
  • 14. 123 main st 42632 Cochrans Lock Dr 23084 Oglethorpe Ct 20231 Millstead Dr.Status On The Market On The Market Under ContractList Price $740,000 $998,000 $559,000Sold PriceSold DateDOM 187 630 93Sell Concess 0 0 0Neighborhood ashburn village Village Of Waxpo Brambleton Belmont CountryYear Built 2005 2006 2005 2005Fin SqFt 3000 0 5006 0Lot Size .25 0.530005 0.25 0Style colonial Colonial Colonial ColonialBedrooms 5 4 4 4Full Baths 3 4 3 3Half Baths 1 1 1 1
  • 15. 123 main st 20148 Boxwood Place 19858 Mellon Cir 41958 Greenlook LnStatus Under Contract Under Contract Under ContractList Price $560,000 $850,000 $1,200,000Sold PriceSold DateDOM 70 269 448Sell Concess 0 0 0Neighborhood ashburn village Belmont Country Belmont Country Evergreen ReservYear Built 2005 2005 2000 2007Fin SqFt 3000 0 0 8812Lot Size .25 0 0.560009 1.0Style colonial Colonial Colonial ColonialBedrooms 5 4 4 4Full Baths 3 3 4 6Half Baths 1 1 2 1
  • 16. 123 main st 22458 Pine Top Ct 19762 Spyglass Hill Ct 42658 Trappe Rock CtStatus Recently Sold Recently Sold Recently SoldList Price $782,000 $799,900 $875,000Sold Price $765,000 $775,000 $875,000Sold Date 10/29/10 10/29/10 10/29/10DOM 96 69 20Sell Concess 0 0 0Neighborhood ashburn village Estates Of Fores Belmont Country Village Of WaxpoYear Built 2005 2004 2001 2007Fin SqFt 3000 5500 5056 4899Lot Size .25 0.480005 0.330005 0.55Style colonial Colonial Colonial TransitionalBedrooms 5 5 5 5Full Baths 3 4 4 3Half Baths 1 1 1 1
  • 17. Comparative Market Analysis Graphed by StatusOn The MarketUnder ContractRecently Sold
  • 18. Graphic Analysis of On The Market Properties Summary Statistics of 2 Properties High Price: $998,000 Average Price: $869,000 Low Price: $740,000 Median Price: $869,000 Avg $ per SqFt: $199.36 Average Days on Market: 408 Average Year Built: 2005
  • 19. Graphic Analysis of Under Contract Properties Summary Statistics of 4 Properties High Price: $1,200,000 Average Price: $792,250 Low Price: $559,000 Median Price: $705,000 Avg $ per SqFt: $136.18 Average Days on Market: 220 Average Year Built: 2004
  • 20. Graphic Analysis of Recently Sold Properties Summary Statistics of 3 Properties High Price: $875,000 Average Price: $805,000 Low Price: $765,000 Median Price: $775,000 Avg $ per SqFt: $156.99 Average Days on Market: 61Average Sale To List Ratio: 98.29% Average Year Built: 2004
  • 21. Map of Comparable PropertiesRef # Status Address1 Subj 123 main st2 A 42632 Cochrans Lock Dr3 A 23084 Oglethorpe Ct4 C 20231 Millstead Dr.5 C 20148 Boxwood Place6 C 19858 Mellon Cir7 C 41958 Greenlook Ln8 S 22458 Pine Top Ct9 S 19762 Spyglass Hill Ct
  • 22. Pricing Your Property to Sell• Pricing your property correctly is crucial• You want to sell your property in a timely manner at the highest price possible• Current market conditions determine the value
  • 23. Intelligent Pricing• By pricing your property at market value, you expose it to a much greater percentage of prospective buyers.• This increases your chances for a sale while ensuring a final sale price that properly reflects the market value of your home.
  • 24. Activity vs. Timing• A property attracts the most attention, excitement, and interest from the real estate community and potential buyers when it is first listed on the market.• Improper pricing at the initial listing misses out on this peak interest period and may result in your property languishing on the market.
  • 25. The Effect of Overpricing • Improper pricing may lead to a below market value sale price, or even worse, no sale at all. • Your home has the highest chances for a fruitful sale when it is new on the market and the price is reasonably established.
  • 26. Pricing Your Property to SellAnalysis of the comparable properties suggests a list price range of: $780,850 to $829,150
  • 27. In Conclusion List your home with Kathy Jones and you’ll receive:• Excellent service and support• A thorough market analysis of your home• A winning marketing plan• The full resources of The Long & Foster ® Companies We’re ready to go to work for you now! Kathy Jones, ABR Sales Associate Long & Foster® Real Estate, Inc. 43490 Yukon Dr., Suite 105 Ashburn, VA 20147 (703)726-3417 (877) 724-9494 (703) 724-9508 kathy.jones@longandfoster.com