Counsel - Sunshine State
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Counsel - Sunshine State

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Counsel - Sunshine State Counsel - Sunshine State Presentation Transcript

  • FUTURE SIGNS LOWE COUNSEL LOWE WORLDWIDE MAY 2009SUNSHINE STATESunshine State:The Power of Positivity
  • FUTURE SIGNS LOWE COUNSEL LOWE WORLDWIDE MAY 2009SUNSHINE STATEIn the 21st C people are increasinglyjudging success in terms of happinessrather than just wealth or materialpossessions.
  • FUTURE SIGNS LOWE COUNSEL LOWE WORLDWIDE MAY 2009SUNSHINE STATEIn challenging times people become evenmore aware of what really makes themhappy and fulfilled.
  • FUTURE SIGNS LOWE COUNSEL LOWE WORLDWIDE MAY 2009SUNSHINE STATEConcentrating on personal positivity hasbecome a way for people to take controland fight back.
  • FUTURE SIGNS LOWE COUNSEL LOWE WORLDWIDE MAY 2009SUNSHINE STATEThe growth in the ‘science ofhappiness’ means we are nowmore able to accurately measurehow happy people actually are.“French President Nicolas Sarkozy asked world leaders to join a "revolution" in themeasurement of economic progress by dropping their obsession with gross domesticproduct to account for factors such as health-care availability and leisure time.In a speech on the first anniversary of the collapse of Lehman Brothers, Sarkozy saidthe financial crisis has shown the need for a better way of calculating a countryseconomic health.” — Associated Press, Sep 2009
  • FUTURE SIGNS LOWE COUNSEL LOWE WORLDWIDE MAY 2009SUNSHINE STATEHappiness IndexesTHERE ARE ALREADY A NUMBER OF DIFFERENT ORGANIZATIONS - FORBES, UNESCO,MONOCLE – THAT PRODUCE ANNUAL HAPPINESS INDEXES.WHAT POSITION DOES YOUR COUNTRY COME IN THE HAPPINESS LEAGUE TABLES?
  • FUTURE SIGNS LOWE COUNSEL LOWE WORLDWIDE MAY 2009SUNSHINE STATEHappiness ProductsTHE RANGE OF PRODUCTS DESIGNED TO MAKE YOU HAPPY IS GROWING RAPIDLY – FROM PERFUMES TOENERGY DRINKS, MORE PRODUCTS ARE NOW CLAIMING TO ACTUALLY TRIGGER OR BOOST DOPAMINE LEVELS INTHE BRAIN AND CREATE HAPPINESS.“Smiley contains monoaminated alkaloids that have a pharamacodynamic action calledphenylethylamine… phenylethylamine is to passion what endorphin is to love.” — happytherapy.com
  • FUTURE SIGNS LOWE COUNSEL LOWE WORLDWIDE MAY 2009SUNSHINE STATEEat Yourself HappyTHE APPROACH HAS BEEN ADOPTED BY PHILIPPINE RESTAURANT ‘VAN GOUGH IS BIPOLAR’, WHICH OFFERS AUNIQUE COMBINATION OF FUNCTIONAL FOOD WITH SOCIAL ENTREPRENEURSHIP.THE MENU IS DESIGNED TO SHOW CUSTOMERS THE KEY FOODS THAT MAINTAIN HEALTHY HORMONE LEVELS,HELPING THEM INCLUDE THESE FOODS IN THEIR DIET AT HOME.“The cafe only serves all-natural happy-hormone-producing foods, set to lift customers moods. Itsmenu is loaded with foods that are believed to help balance the brains levels of serotonin anddopamine, which in turn helps alleviate mild to moderate depression.” — Springwise.com
  • FUTURE SIGNS LOWE COUNSEL LOWE WORLDWIDE MAY 2009SUNSHINE STATEHappy MomentsMANY BRANDS HAVE REALISED THAT PROVIDING MOMENTS OF HAPPINESS IS WHATTHEY DO BEST.“Chocolate intake has been linked with the release of serotonin in the brain which producesfeelings of pleasure. A study reported by the BBC indicated that melting chocolate in one’s mouthproduced an increase in brain activity and heart rate that was more intense than that associatedwith passionate kissing.” — wikipedia.com
  • FUTURE SIGNS LOWE COUNSEL LOWE WORLDWIDE MAY 2009SUNSHINE STATEThe Obama FactorTHE WAVE OF EMOTION GENERATED BY THE ELECTION OF PRESIDENT OBAMA HAS MADEPEOPLE MORE AWARE OF THE POWER OF POSITIVITY AND THE POWER OF INDIVIDUALSTO AFFECT CHANGE.
  • FUTURE SIGNS LOWE COUNSEL LOWE WORLDWIDE MAY 2009SUNSHINE STATEUpbeat GenerationAS THE GLOBAL RECESSION DEEPENS EXPECT MORE BRANDS TO CHOOSE OVERTLYPOSITIVE AND UPBEAT MESSAGES.BOTH COCA-COLA AND PEPSI HAVE RECENTLY ALIGNED THEMSELVES WITH STRATEGIESAND DESIGNS THAT IMPLY HAPPINESS, HOPE AND POSITIVITY.“The latest wrinkle in the cola wars: the battle of the upbeat. Pepsi now boasts a series of smiling logos, and a newtagline, ‘Every Generation Refreshes the World’, was set to roll out over the weekend. Coca-Coal, meanwhile, is poisedto launch a campaign, ‘Open Happiness’, that will replace its ‘Coke Side of Life’.” — Ad Age, January 2009
  • FUTURE SIGNS LOWE COUNSEL LOWE WORLDWIDE MAY 2009SUNSHINE STATEDoing the Right ThingBRANDS AND ORGANISATIONS ARE RECOGNISING THE POWER OF ENCOURAGING PEOPLE TO DO THEIR BIT TOMAKE THE WORLD A BETTER AND HAPPIER PLACE.FROM PLANTING TREES TO GIVING OUT HUGS THERE IS A GROWING RESPECT FOR THOSE WHO ARE DEDICATED TOSPREADING POSITIVITY AND HAPPINESS.
  • FUTURE SIGNS LOWE COUNSEL LOWE WORLDWIDE MAY 2009SUNSHINE STATEImplications RECOGNISE THAT THERE IS A NEED TO REAFFIRM SIMPLE, POSITIVE HUMAN VALUES LIKE KINDNESS, SHARING, COOPERATION AND TOLERANCE. THINK ABOUT WHAT YOUR BRAND COULD DO TO MAKE THE WORLD A HAPPIER AND MORE POSITIVE PLACE. IN TOUGH TIMES PEOPLE ARE FAR MORE SENSITIVE TO MOOD. HOW COULD YOU ENSURE YOU ARE IN TOUCH WITH AND RESPONSIVE TO PUBLIC FEELING?
  • FUTURE SIGNS LOWE COUNSEL LOWE WORLDWIDE MAY 2009SUNSHINE STATETHIS PRESENTATION IS MADE TO YOU STRICTLY ON THE FOLLOWING UNDERSTANDINGS:ALL RIGHTS ARE RESERVED TO LOWE COUNSEL. NO PART OF THIS PRESENTATION MAY BEREPRODUCED, STORED IN A RETRIEVAL SYSTEM, OR TRANSMITTED, IN ANY FORM OR BYANY MEANS, WITHOUT THE PRIOR PERMISSION IN WRITING OF LOWE COUNSEL.THIS PRESENTATION CONTAINS MATERIAL WHICH IS OF A CONFIDENTIAL NATURE WHICHIS PROPERTY OF LOWE COUNSEL AND YOU WILL NOT DIVULGE ANY OF THE CONTENTS TOANY PERSON OTHER THAN TO YOUR EMPLOYEES OR ADVISERS WHO ARE REQUIRED AS AMATTER OF NECESSITY IN THE COURSE OF THEIR DUTIES TO RECEIVE AND CONSIDERTHE SAME FOR THE PURPOSES OF EVALUATING LOWE COUNSEL, ITS PRESENTATION ANDANY RELATED PROPOSALS AND THEY WILL BE INFORMED BY YOU OF THE CONFIDENTIALNATURE OF THE MATERIAL.YOU WILL NOT USE OR EXPLOIT ANY OF THE CONTENTS OF THIS PRESENTATION FOR ANYPURPOSE OTHER THAN TO EVALUATE LOWE COUNSEL, ITS PRESENTATION AND ANYRELATED PROPOSALS AND IN PARTICULAR ANY DESIGNS, IDEAS OR CONCEPTS PUTFORWARD BY LOWE COUNSEL MAY NOT BE USED BY YOU AS PART OF ANY SUBSEQUENTADVERTISING CAMPAIGN WITHOUT THE EXPRESS WRITTEN CONSENT OF THE LOWECOUNSEL.