Counsel Data Dimension final

DATA DIMENSION LOWE COUNSEL LOWE & PARTNERS JULY 2011Data Dimension:Brave New Data World July 2011

DATA DIMENSION LOWE COUNSEL LOWE & PARTNERS JULY 2011 Data, The New Gold Rush?DATA IS THE RAW MATERIAL OF THE INFORMATION AGE. TECHNOLOGYCONVERGENCE AND CLOUD POWERED COMPUTING ARE CREATINGDATA FROM ALMOST EVERY ASPECT OF OUR LIVES. INTERPRETING, VISUALISING AND LEVERAGING THIS DATA IS ESSENTIALLY THE BASIS OF ECONOMIC POWER AND PROSPERITY.“Every manager will really have to understand something about statistics and experimental design going forward.” — Michael Chui, McKinsey Global Institute

DATA DIMENSION LOWE COUNSEL LOWE & PARTNERS JULY 2011The New Face of DataIN AN A.D.D. WORLD DATA VISUALIZATION IS PERFECT FOR THE ETERNALLY DISTRACTED. ONCE ONLY OF INTEREST TO STATISTICIAN, TODAY IT IS THE FOCUS OF MANY LEADING CONTEMPORARY ARTISTS. FROM BORING TO COOL! WE ARE ALL INCREASINGLY CAPTIVATED AND FASCINATED BY DATA.Artist Jason Salavon crunched U.S. census data going back 200 years to create ribbons representing the populations of everycounty in the U.S. Check out datart artists: Aaron Koblin, Lee Byron, Jonathan Harris & Sep Kamva.Click here to learn more about the Johnny Cash Project

DATA DIMENSION LOWE COUNSEL LOWE & PARTNERS JULY 2011It’s Still Only The Beginning…THIS IS STILL ONLY THE TIP OF THE ICEBERG WITH REGARDSHOW DATA WILL IMPACT SOCIETY AND OUR ATTITUDES ANDBEHAVIOR. NANO TECHNOLOGY EMPOWERED BY REAL TIME DATA WILL MAKE TRACKING AND USING DATA AS NATURAL AS BREATHING.“RFID tags are already used to trace everything from poker chips to hotel towels, but what if these little pellets were embeddeddirectly within your lunch, providing everything youd ever wanna know about that ham sandwich youre about to eat? Thats the ideabehind NutriSmart. Click here for video

DATA DIMENSION LOWE COUNSEL LOWE & PARTNERS JULY 2011The Rise of the Digital FootprintWHEREVER WE GO, WHENEVER WE MAKE A PURCHASE OR COMMUNICATE WELITERALLY LEAVE A DATA TRAIL IN OUR WAKE. SOME OF THIS DATA WE AREAWARE OF, BUT MUCH OF IT, WE ARE NOT.“On an average day, users globally send around 47 billion (non-spam) emails and submit 95 million “tweets” on Twitter. Each month,users share about 30 billion pieces of content on Facebook. The impact of this “empowered individual” is just beginning to be felt.” — The World Economic Forum, 2011

DATA DIMENSION LOWE COUNSEL LOWE & PARTNERS JULY 2011The Era of Data HarvestingAS MORE PEOPLE ACKNOWLEDGE THE WEALTH OF DATA THAT SURROUNDS THEM MANYARE KEEN TO TAKE AN ACTIVE ROLE IN CREATING AND HARVESTING THEIR OWN DATA. THE CHILDREN OF THIS GENERATION WILL HAVE TERABYTES OF DATA ABOUT THEMSELVES THAT THEY AND THEIR CHILDREN WILL BE ABLE TO TAP IN LATER IN LIFE.

DATA DIMENSION LOWE COUNSEL LOWE & PARTNERS JULY 2011Quantified Self MovementTHIS GROWING MOVEMENT INVOLVES PEOPLE INTERESTED IN INCREASING THEIRKNOWLEDGE OF SELF THROUGH ANALYSIS OF THE DATA THEY AND OTHERS GENERATE. WE HAVE A GROWING AND INCREASINGLY ACCURATE DATA SHADOW THAT LIVES IN THE CLOUD. WHEN WE DIE WE WILL EXIST IN OUR OWN DIGITAL MAUSOLEUM. CONTROLLING OUR DATA SHADOW AFTER WE ARE DEAD WILL BE THE NEW BIG ISSUE IN PROBATE LAW?

DATA DIMENSION LOWE COUNSEL LOWE & PARTNERS JULY 2011The Power of Crowed Sourced DataWE ARE SHARING OUR DATA IN EVER GREATER NUMBERS THIS IS CREATINGNEW DIMENSIONS AND STRUCTURES, FORCING US TO SEE (AND UNDERSTAND)THINGS IN A WHOLE NEW WAY. WE CAN BECOME ACTIVE COLLABORATORS IN FIELDS SUCH AS PUBLIC HEALTH, GENETICS AND URBAN PLANNING. SOME VIEW THIS AS A NEW AGE OF ENLIGHTENMENT. THE DATA DIMENSION IS SHOWING US THE LIGHT!NextTrain uses data on your mobile phone to predict when the next subway train will arrive inreal time. The app uses crowdsourced data from riders’ phones’ to trace the progress of atrain and predict its arrival on the next station.FigShare claims Scientific publishing as it stands is an inefficient way to do science on aglobal scale. A lot of time and money is being wasted by groups around the world duplicatingresearch that has already been carried out. “Unless we as scientists publish all of our data,we will never achieve access to the sum of all scientific knowledge.”

DATA DIMENSION LOWE COUNSEL LOWE & PARTNERS JULY 2011The End of Self DeceitAS WE EXAMINE OUR DATA FOOTPRINT IT WILL BE DIFFICULT TO LIVE IN A BUBBLE OF SELF DECEIT. THEEVIDENCE WILL BE ALL TOO CLEAR! WE WILL ALL BE FORCED TO TAKE A DEEPER LOOK INTO WHO WE ARE.OUR ABILITIES, STRENGTHS, WEAKNESESS, AND EVEN ADDICTIONS AND SUBCONSCIOUS BEHAVIOR WILLBE CAPTURED FOR ALL TO SEE… AND JUDGE! ARE WE MORE THAN THE SUM OF OUR DATA? WHAT HAPPENS WHEN WE ARE FORCED TO SEE IN DETAIL WHERE WHO WE ARE IN RELATIONSHIP TO OTHERS?

DATA DIMENSION LOWE COUNSEL LOWE & PARTNERS JULY 2011Creating a Transparent WorldAS TRANSPARENCY CONTINUES TO DEFINE THE FUTURE OF OUR LIVES NOT ONLY WILLWE FEEL WE CAN’T FOOL OURSELVES ANYMORE, BUT WILL WE THINK TWICE BEFOREDOING ANYTHING THAT MAY BE RECORDED AND POTENTIALLY USED AGAINST US? OUR PHONES/ CAR/ HOMES ARE BECOMING LIKE BLACK BOX RECORDERS THAT CAN INCRIMINATE OR ABSOLVE US.

DATA DIMENSION LOWE COUNSEL LOWE & PARTNERS JULY 2011 Privacy R.I.P? HOW DO WE ENSURE OUR PRIVACY? OR SHOULD WE ACCEPT THAT PRIVACY IS OVER?Poll: 50% totally against smartphone location tracking. A further quarter (26 percent) went for the answer I thinkcompanies should be more up front about their location-tracking practices’. — PC Advisor

DATA DIMENSION LOWE COUNSEL LOWE & PARTNERS JULY 2011 Or, will we find ways to play the system? WILL WE LOOK MORE AND MORE FOR PROMISES OF NO RECORD KEPT? IS IS POSSIBLE TO GO ON WITH LIFE UNDER THE ‘DATA’ RADAR? WITH ENDLESS ALTERNATIVES TO ACCESSING CONTENT ONLINE, IT IS EASY TO CREATE NEW WAYS OF “CHEATING THE SYSTEM”. DATA DUPERS OR DOPPLEGANGERS?Reppler is an app that manages your online reputation for you, flagging up inappropriate or incriminating content on your feed andhome page whether its been posted by yourself or your friends…a digital morning after pill!Secret Social is a service that promises privacy and anonymity in online conversations…

DATA DIMENSION LOWE COUNSEL LOWE & PARTNERS JULY 2011AC (Artificial/Collective Conscience)SOME ARGUE THAT OUR RELIANCE ON TECHNOLOGY AND DATA COLLECTION WILL CREATE A NEWCOLLECTIVE CONSCIENCE THAT WE WILL ALL NEED TO LIVE BY. AS AN INDICATION OF WHAT THE FUTURE MAY HOLD FOR US, NEWCASTLE STUDENTS SIGNED UP TO HAVE CAMERAS INSTALLED IN THE WASTE BINS AND AUTOMATICALLY UPLOADED TO FACEBOOK. THE IDEA? HELP THEM MAKE SURE THEY ARE MORE CAREFUL ABOUT RECYCLING… OR ELSE JUDGMENT WILL COME FROM YOUR FACEBOOK FRIENDS.

DATA DIMENSION LOWE COUNSEL LOWE & PARTNERS JULY 2011But, is external validation the right way to go? “… LIKE CULTURE IS ANTITHETICAL TO THE CONCEPT OF SELF-ESTEEM, WHICH A HEALTHY INDIVIDUAL SHOULD BE DEVELOPING FROM THE INSIDE OUT RATHER THAN FROM THE OUTSIDE IN. INSTEAD, WE ARE SHAPED BY OUR STATS, WHICH INCLUDE NOT JUST "LIKES" BUT THE NUMBER OF COMMENTS GENERATED IN RESPONSE TO WHAT WE WRITE AND THE NUMBER OF FRIENDS OR FOLLOWERS WE HAVE. IVE SEEN ROCK STARS AGONIZE OVER THE FACT THAT ANOTHER ARTIST HAS FAR MORE FACEBOOK "LIKES" AND TWITTER FOLLOWERS THAN THEY DO. -  NEIL STRAUSS, FOR THE WALL STREET JOURNAL JULY 11th, 2011

DATA DIMENSION LOWE COUNSEL LOWE & PARTNERS JULY 2011Is This the Death of Serendipity?ONE LESS POSITIVE IMPLICATION OF THE INCREASING AMOUNT OF DATACOUPLED WITH ARTIFICIAL INTELLIGENCE IS THAT WE WILL FACE THEUNEXPECTED LESS AND LESS. IN HIS BOOK ‘THE FILTER BUBBLE’ ELI PARISER WARNS THAT THROUGH THE ALGORYTHMNS THAT PREDICT OUR SEARCHES AND INTERESTS WE WILL INCREASINGLY BE CAPTURED WITHIN A BUBBLE OF OUR OWN MAKING. IF THIS IS TO BE BELIEVED WILL IT MEAN THAT WE WILL ALL BECOME LESS AWARE AND OPEN TO OUTSIDE OR CONFLICTING SOURCES OF INFORMATION?

DATA DIMENSION LOWE COUNSEL LOWE & PARTNERS JULY 2011The Cost Of DataTHERE ARE A FEW MAJOR CONCERNS AS WE EMBARK IN THIS NEW DATA DRIVEN ERA:•  HOW WILL WE PAY FOR DATA ACCESS? WILL THIS BE REGULATED? COULD INDIVIDUALS OR ORGANISATIONS RESTRICT OR MANIPULATE DATA IN THEIR INTERESTS?•  WILL WE WITNESS THE EMERGENCE OF A DATA UNDERCLASS, AND COULD THEY EVOLE INTO A PARALLEL POPULATION? •  DATA IS NOT AS HARMLESS AS IT SEEMS. DATA STORAGE IS ONE OF THE WORLDS BIGGEST EMITTERS OF CO2, NOT FAR BEHIND AVIATION. •  BE AWARE OF PARALYSIS CREATED BY DATA OVERLOAD: "NOW THEIR PROBLEM IS THAT THERES SO MUCH INFORMATION, THAT PEOPLE ARE PARALYZED WITH WHAT TO DO WITH IT," SAID ROGER BARNETTE, PRESIDENT OF IGNITIONONE. •  WE ARE CREATING A DATA DEPENDENT WORLD: WHAT HAPPENS IF DATA IS LOST FOREVER?

DATA DIMENSION LOWE COUNSEL LOWE & PARTNERS JULY 2011Implications

DATA DIMENSION LOWE COUNSEL LOWE & PARTNERS JULY 2011ImplicationsTRUST, TRUST, TRUST: BRANDS MUST BE A 100% TRANSPARENT. BEHONEST ABOUT HOW, WHEN AND FOR WHAT YOU ARE COLLECTINGCONSUMER DATA.CONNECT WITH CONSUMERS BY HELPING THEM VIEW THE DATA THEYLEAVE BEHIND IN A MEANINGFUL WAY.EXPECT CONSUMERS TO START TO UNDERSTAND THE VALUE OF THEIRDATA AND WANT SOMETHING IN RETURN FOR IT.IN AN ERA OF CONSUMER COMPARISON APPS, IF YOU CANT FIGHT THEACCESS TO COMPETITIVE DATA, EMPOWER IT.BE READY TO HELP CONSUMERS DEAL WITH THEIR ANXIETY OVERLOOSING THEIR MOST VALUABLE ASSET: THEIR DATA – HOW DO YOUMAKE THEM FEEL MORE IN CONTROL?

DATA DIMENSION LOWE COUNSEL LOWE & PARTNERS JULY 2011Implications IN AN ERA WHERE WHAT WE CHOOSE, CLICK ON, WATCH AND SAY, DEFINE US - THERE IS A BIG OPPORTUNITY IN HELPING CONSUMERS ENSURE THAT THEY ARE ALWAYS PRESENTING THEIR “OPTIMAL” SELF (OR NOT?). AS WE CREATE A DATA TRAIL EXPECT OUR RECORDS OF THE PAST TO NOT ONLY BE MORE ACCURATE, BUT ALSO REALISTIC. WITH SO MUCH OF OUR LIVES AND BEHAVIOR PREDICTED BY ALGORITHMS WE WILL INCREASINGLY VALUE DISCOVERY, CHANCE AND RANDOMNESS. HELP CONSUMERS FIND A BALANCE BETWEEN INTUITION, GUT FEELINGS AND DATA. IT IS IMPORTANT TO REMEMBER THAT EVEN WITH INCREASING DATA AVAILABILITY, HUMANS WILL NEVER CEASE TO BE EMOTIONAL. BRANDS HAVE AN OPPORTUNITY TO USE DATA IN A HEARTFELT WAY.

DATA DIMENSION LOWE COUNSEL LOWE & PARTNERS JULY 2011Sources and Inspiration 1.  http://www.nytimes.com/2011/05/13/technology/13data.html?_r=2&smid=tw-nytimesbusiness&seid=auto 2.  http://www.chrisjordan.com/gallery/rtn/#moon 3.  http://www.thefilterbubble.com/ 4.  http://www.smartplanet.com/blog/thinking-tech/what-is-the-worlds-data-storage-capacity/6256 5.  http://creativity-online.com/news/dataa-creatives-new-best-friend/228126 6.  http://online.wsj.com/article/SB10001424052702304584004576415940086842866.html 7.  http://www.bbc.co.uk/news/technology-13694498 8.  http://www.reppler.com/learn/ 9.  https://shh.sh/ 10.  http://www.pcadvisor.co.uk/news/mobile-phone/3280078/poll-50-totally-against-smartphone-location-tracking/ 11.  http://blog.hunch.com/?p=45344 12.  http://www.bundle.com/ 13.  http://figshare.com/figblog/2011/03/02/introducing-figshare-beta/ 14.  http://www.thrillist.com/new-york/next-train-nyc-app 15.  http://www.meetup.com/NYQuantifiedSelf/

DATA DIMENSION LOWE COUNSEL LOWE & PARTNERS JULY 201116.  http://bit.ly/oRzBt417.  http://www.wired.com/wiredscience/2009/12/baby-tracking/18.  http://daytum.com/19.  http://www.aaronkoblin.com/20.  http://salavon.com/work/AmericanVarietalGSA/image/27/21.  http://vimeo.com/24332950

DATA DIMENSION LOWE COUNSEL LOWE & PARTNERS JULY 2011Thanks

DATA DIMENSION LOWE COUNSEL LOWE & PARTNERS JULY 2011THIS PRESENTATION IS MADE TO YOU STRICTLY ON THE FOLLOWINGUNDERSTANDINGS:ALL RIGHTS ARE RESERVED TO LOWE COUNSEL. NO PART OF THIS PRESENTATIONMAY BE REPRODUCED, STORED IN A RETRIEVAL SYSTEM, OR TRANSMITTED, IN ANYFORM OR BY ANY MEANS, WITHOUT THE PRIOR PERMISSION IN WRITING OF LOWECOUNSEL.THIS PRESENTATION CONTAINS MATERIAL WHICH IS OF A CONFIDENTIAL NATUREWHICH IS PROPERTY OF LOWE COUNSEL AND YOU WILL NOT DIVULGE ANY OF THECONTENTS TO ANY PERSON OTHER THAN TO YOUR EMPLOYEES OR ADVISERS WHOARE REQUIRED AS A MATTER OF NECESSITY IN THE COURSE OF THEIR DUTIES TORECEIVE AND CONSIDER THE SAME FOR THE PURPOSES OF EVALUATING LOWECOUNSEL, ITS PRESENTATION AND ANY RELATED PROPOSALS AND THEY WILL BEINFORMED BY YOU OF THE CONFIDENTIAL NATURE OF THE MATERIAL.YOU WILL NOT USE OR EXPLOIT ANY OF THE CONTENTS OF THIS PRESENTATIONFOR ANY PURPOSE OTHER THAN TO EVALUATE LOWE COUNSEL, ITS PRESENTATIONAND ANY RELATED PROPOSALS AND IN PARTICULAR ANY DESIGNS, IDEAS ORCONCEPTS PUT FORWARD BY LOWE COUNSEL MAY NOT BE USED BY YOU AS PARTOF ANY SUBSEQUENT ADVERTISING CAMPAIGN WITHOUT THE EXPRESS WRITTENCONSENT OF THE LOWE COUNSEL.

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Counsel Data Dimension final

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