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LA event: December 11, 2008: Sun chips greensburg
LA event: December 11, 2008: Sun chips greensburg
LA event: December 11, 2008: Sun chips greensburg
LA event: December 11, 2008: Sun chips greensburg
LA event: December 11, 2008: Sun chips greensburg
LA event: December 11, 2008: Sun chips greensburg
LA event: December 11, 2008: Sun chips greensburg
LA event: December 11, 2008: Sun chips greensburg
LA event: December 11, 2008: Sun chips greensburg
LA event: December 11, 2008: Sun chips greensburg
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LA event: December 11, 2008: Sun chips greensburg

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12/11 CPRF event: digital workshop for non-profits. …

12/11 CPRF event: digital workshop for non-profits.
Presented by Alisa Feinstein, Ketchum

Published in: Business, Technology
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Transcript

  • 1. June 27, 2008 SunChips Re-Greens Greensburg Online Program Summary
  • 2. How the initiative worked
  • 3. SunChips’ “Re-Green Greensburg” Initiative Goals and Key Tactics
    • The goal – To replace 100% of Greensburg’s lost trees.
    • The initiative includes a Facebook application featuring Leonardo DiCaprio. SunChips will donate $1 for every consumer who downloads with the application (max of $50,000).
    • SunChips and Discovery Network have also created a donation site for consumers to contribute to this cause, and track the overall progress of the initiative.
  • 4. Discovery’s microsite is the destination for online donations
  • 5. SunChips.com drove to the Discovery microsite
  • 6. Engaged the Facebook community to help another community in need Leverage the influence of Exec Producer, Leonardo DiCaprio FB Donation Application SunChips Fan Page
  • 7. PR Support Overview
    • Support SunChips' efforts to rebuild Greensburg, Kansas
    • by driving awareness about and traffic to Facebook
    • application
      • Pitch print, online and broadcast outlets focusing on key news Web sites/green blogs to help drive buzz about SunChips’ efforts
      • Employ search marketing tactics to increase/encourage downloads of the SunChips Re-Green Greensburg Facebook application
  • 8. Search Strategy Facebook Social Ads StumbleUpon Sponsorships
  • 9. Search Marketing Highlights
    • Highlights of the traffic/download increase since PR search marketing efforts began on August 5th include:
    • Drove more than 42,000 people to the SunChips
    • Facebook application download page
    • Monthly Active Users increased by 383%    
    • Number of Fans increased by 1,006% 
    • Number of Application Downloads increased by 534%
  • 10. Blog Coverage Highlights
    • More than 10MM media impressions on top green blogs

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