A small step, a giant leap Launching your non-profit into social media space
 
The “social” <ul><li>Giving voice to the individual </li></ul><ul><li>Individual control </li></ul><ul><li>People share  <...
The “media” <ul><li>Technologies that allow creation and sharing of content </li></ul><ul><li>Web 2.0 </li></ul><ul><li>De...
Social media technologies <ul><li>Blogs </li></ul><ul><ul><li>News, diaries </li></ul></ul><ul><li>Social networks </li></...
Social media technologies <ul><li>Flickr </li></ul><ul><ul><li>Images </li></ul></ul><ul><li>YouTube, Netflix </li></ul><u...
Social media… <ul><li>Builds relationships </li></ul><ul><ul><li>Donors </li></ul></ul><ul><ul><li>Volunteers </li></ul></...
Why your non-profit needs social media <ul><li>Gain market insights </li></ul><ul><li>Enhance your brand </li></ul><ul><li...
Getting started <ul><li>Create a social media strategy </li></ul><ul><li>Identify your audience </li></ul><ul><li>Evaluate...
Listening and monitoring <ul><li>Listen </li></ul><ul><ul><li>Search </li></ul></ul><ul><ul><ul><li>Web: Google </li></ul>...
Things to remember <ul><li>Honesty, transparency, openness </li></ul><ul><li>You are human </li></ul><ul><li>Be yourself, ...
Possible tactics <ul><li>Community forum </li></ul><ul><ul><li>Donors </li></ul></ul><ul><ul><li>Volunteers </li></ul></ul...
 
62262
 
 
 
 
Aggregator-disseminator model <ul><li>Aggregate – pull in, receive </li></ul><ul><li>Disseminate – push out, send </li></u...
 
 
 
 
 
 
 
Thank you! <ul><li>Email: rharris@capstrat.com </li></ul><ul><li>Phone: 919 573 6307 </li></ul><ul><li>Twitter: @rharris <...
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Raleigh Workshop: A Small Step, A Giant Leap Final Rjh 021809 Capstrat

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Opening presentation by Roger Harris, Capstrat at 2/19 digital workshop in Raleigh

Published in: Technology, News & Politics
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Raleigh Workshop: A Small Step, A Giant Leap Final Rjh 021809 Capstrat

  1. 1. A small step, a giant leap Launching your non-profit into social media space
  2. 3. The “social” <ul><li>Giving voice to the individual </li></ul><ul><li>Individual control </li></ul><ul><li>People share </li></ul><ul><li>People quickly find and connect </li></ul><ul><li>Conversations about your organization </li></ul><ul><li>Virtual communities </li></ul>
  3. 4. The “media” <ul><li>Technologies that allow creation and sharing of content </li></ul><ul><li>Web 2.0 </li></ul><ul><li>Democratizing information </li></ul><ul><li>Low barriers to entry </li></ul>
  4. 5. Social media technologies <ul><li>Blogs </li></ul><ul><ul><li>News, diaries </li></ul></ul><ul><li>Social networks </li></ul><ul><ul><li>Friendships, job-hunting, politics </li></ul></ul><ul><li>Wikis </li></ul><ul><ul><li>Knowledge, research </li></ul></ul><ul><li>Mobile </li></ul><ul><ul><li>Telephone </li></ul></ul>
  5. 6. Social media technologies <ul><li>Flickr </li></ul><ul><ul><li>Images </li></ul></ul><ul><li>YouTube, Netflix </li></ul><ul><ul><li>TV, video </li></ul></ul><ul><li>Delicious, Digg </li></ul><ul><ul><li>Bookmarking URLs </li></ul></ul><ul><li>Podcasting </li></ul><ul><ul><li>Radio, audio </li></ul></ul><ul><li>Twitter (microblogs) </li></ul><ul><ul><li>Conversation, crisis management </li></ul></ul>
  6. 7. Social media… <ul><li>Builds relationships </li></ul><ul><ul><li>Donors </li></ul></ul><ul><ul><li>Volunteers </li></ul></ul><ul><ul><li>Employees </li></ul></ul><ul><ul><li>Vendors </li></ul></ul><ul><ul><li>Customers or members </li></ul></ul><ul><li>Engages new audiences </li></ul><ul><li>Maintains competitive advantage </li></ul><ul><li>Impacts decisions </li></ul>
  7. 8. Why your non-profit needs social media <ul><li>Gain market insights </li></ul><ul><li>Enhance your brand </li></ul><ul><li>Connect with stakeholders </li></ul><ul><li>Save money </li></ul><ul><li>Generate revenue </li></ul>
  8. 9. Getting started <ul><li>Create a social media strategy </li></ul><ul><li>Identify your audience </li></ul><ul><li>Evaluate your online reputation </li></ul><ul><li>Establish crisis management process </li></ul><ul><li>Assess and implement tactics </li></ul>
  9. 10. Listening and monitoring <ul><li>Listen </li></ul><ul><ul><li>Search </li></ul></ul><ul><ul><ul><li>Web: Google </li></ul></ul></ul><ul><ul><ul><li>Blogs: Blogsearch, Technorati </li></ul></ul></ul><ul><ul><ul><li>Forums: Boardreader </li></ul></ul></ul><ul><ul><ul><li>Bookmarks: Delicious, Digg </li></ul></ul></ul><ul><ul><li>Monitor </li></ul></ul><ul><ul><ul><li>Google Reader (RSS) </li></ul></ul></ul><ul><ul><ul><li>Google Alerts </li></ul></ul></ul>
  10. 11. Things to remember <ul><li>Honesty, transparency, openness </li></ul><ul><li>You are human </li></ul><ul><li>Be yourself, be individualistic </li></ul><ul><li>Avoid “corporate” messages </li></ul><ul><li>It’s not IT, it’s communications </li></ul>
  11. 12. Possible tactics <ul><li>Community forum </li></ul><ul><ul><li>Donors </li></ul></ul><ul><ul><li>Volunteers </li></ul></ul><ul><li>Thought leader blog </li></ul><ul><li>Brand ambassador </li></ul><ul><li>Ratings and reviews </li></ul>
  12. 14. 62262
  13. 19. Aggregator-disseminator model <ul><li>Aggregate – pull in, receive </li></ul><ul><li>Disseminate – push out, send </li></ul>You Disseminator Aggregator
  14. 27. Thank you! <ul><li>Email: rharris@capstrat.com </li></ul><ul><li>Phone: 919 573 6307 </li></ul><ul><li>Twitter: @rharris </li></ul><ul><li>LinkedIn, Facebook, etc. </li></ul>
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