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Raleigh Workshop: Million Dollar Roundtable, By Kerry Henderson
Raleigh Workshop: Million Dollar Roundtable, By Kerry Henderson
Raleigh Workshop: Million Dollar Roundtable, By Kerry Henderson
Raleigh Workshop: Million Dollar Roundtable, By Kerry Henderson
Raleigh Workshop: Million Dollar Roundtable, By Kerry Henderson
Raleigh Workshop: Million Dollar Roundtable, By Kerry Henderson
Raleigh Workshop: Million Dollar Roundtable, By Kerry Henderson
Raleigh Workshop: Million Dollar Roundtable, By Kerry Henderson
Raleigh Workshop: Million Dollar Roundtable, By Kerry Henderson
Raleigh Workshop: Million Dollar Roundtable, By Kerry Henderson
Raleigh Workshop: Million Dollar Roundtable, By Kerry Henderson
Raleigh Workshop: Million Dollar Roundtable, By Kerry Henderson
Raleigh Workshop: Million Dollar Roundtable, By Kerry Henderson
Raleigh Workshop: Million Dollar Roundtable, By Kerry Henderson
Raleigh Workshop: Million Dollar Roundtable, By Kerry Henderson
Raleigh Workshop: Million Dollar Roundtable, By Kerry Henderson
Raleigh Workshop: Million Dollar Roundtable, By Kerry Henderson
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Raleigh Workshop: Million Dollar Roundtable, By Kerry Henderson

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Raleigh/Non-Profit Workshop. Presentation by Kerry Henderson, Gibbs & Soell

Raleigh/Non-Profit Workshop. Presentation by Kerry Henderson, Gibbs & Soell

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Transcript

  • 1. Using Online Tools to Educate and Build Communities New York | Chicago | Raleigh | Zurich Beijing | Shanghai | Tokyo | Latin America
  • 2. MDRT Challenges
    • Slowing growth in the U.S., declining prestige and value associated with membership
    • Historically, the biggest benefit to membership was the annual meeting
    • Needed to spark ongoing professional and personal development and provide tools to engage the next generation of members
  • 3. MDRT Goals
    • Build an online community that can bridge geographic distances and generation gaps
    • Provide new communications tools in a simple, easy-to-use format for members young and mature
    • Extend value and networking opportunities beyond the annual meeting
  • 4. Solution: Utilize Digital Tactics to Bring Members Together
    • Multi-media Microsite with Podcasts
    • Webinars
    • Blogs
  • 5. Multi-media Microsite Online “tool kit” for key MDRT initiative – providing retirement solutions to Baby Boomers
  • 6. Multi-media Microsite
    • Developed as a follow up to highly successful industry summit with world renowned financial experts
    • Microsite contents:
      • Video and audio podcasts of summit presentations
      • Post-summit audio podcasts on hot topics
      • Opportunity to sign up for e-newsletter with contents housed on site
  • 7. http:// www.boomertirementnews.com/media/podcasts/Greg_Podcast_3.mp3 Microsite Podcasts
  • 8. Webinars
  • 9. Webinars
    • Provides a venue for new and younger members who desire additional interaction with their peers and 3 rd party experts beyond annual meeting
    • Topics range from self-marketing advice to education on specific product offerings
  • 10. Member Blog
  • 11. Member Blog
    • Another resource for professional and personal development
    • Two posts per month, more as needed
    • Topics focus on news trends in the industry as well as topics similar to the webinars
  • 12. Results
    • 175,860 page hits to microsite and 8,700 audio and video downloads in 2008
      • Spikes in traffic to web site and number of downloads correlated directly to e-newsletter timing
    • On average, more than 200 members participate in each live webinar held to date and hundreds more have viewed the archives
      • More than 50% of attendees have been members for less than 5 years
      • Nearly 60 percent of participants are younger than 50 years old (the average age for a MDRT member)
  • 13. Results
    • The MDRT Blog is the most frequently visited page on association web site
      • Within each visit, members read an average of six posts and comments
      • In 2008, the MDRT Blog averaged more than 17,000 total page hits and 3,000 unique visits per month
  • 14. Member Feedback
    • “ This is what makes MDRT special! This is going to be a big place for the exchange of valuable and quality information among us on trends and perceptions …”
    • “ What a fantastic way of sharing thoughts and ideas. MDRT has truly shrunk the world.”
  • 15. Why is it working?
    • All of these tools provide avenues for members to share information with peers that is:
      • Easy to use
      • Current
      • Dynamic
      • Integrated
      • Relevant
      • Accessible anytime
  • 16. What is next for MDRT?
    • Use polling more frequently
    • Host webinars for non-members
    • Increase number of podcasts
    • Engage members via Facebook
    • Exploring official LinkedIn group for members
  • 17. Want to see more?
    • www.boomertirement.com
    • www.mdrt.org

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