101 Tips and tools for nonprofits Mike Heslin U.S. Community Affairs February 19, 2009

Why we’re here Google’s mission Access Commitment Collaboration

Google’s mission

Access

Commitment

Collaboration

Agenda Philanthropy at Google Google for Non-profits Increase awareness Collaborate Stay informed

Philanthropy at Google

Google for Non-profits

Increase awareness

Collaborate

Stay informed

Philanthropy

Google.org RE<C RechargeIT Predict & Prevent Inform & Empower SMEs http://www.google.org Philanthropy at Google

RE<C

RechargeIT

Predict & Prevent

Inform & Empower

SMEs

Employee Initiatives Gift matching Self-powered commuters 20% projects GoogleServe Philanthropy at Google

Gift matching

Self-powered commuters

20% projects

GoogleServe

Increase awareness

Your message everywhere Get your brand and message out where users are Bring back traffic and dollars to you Google Grants Google Checkout for Nonprofits YouTube Grants Google Maps + Earth Blogger iGoogle Subscribed Links Google Groups Analytics Increase awareness

Get your brand and message out where users are

Bring back traffic and dollars to you

Google Grants Place your nonprofit ad next to Google search results Extend your message to target audiences Recruit members, donors, and subscribers Track performance http://www.google.com/grants Increase awareness “ Our online contributions have quadrupled, and our website sign-ups have increased ten-fold.” - AdoptADoctor.org

Place your nonprofit ad next to Google search results

Extend your message to target audiences

Recruit members, donors, and subscribers

Track performance

Google Grants Application Increase awareness

Increase contributions with Google Checkout Place a donate button on your website or YouTube channel Free donation processing for Google Grants recipients Make it easy for contributors to give again Increase awareness

Place a donate button on your website or YouTube channel

Free donation processing for Google Grants recipients

Make it easy for contributors to give again

YouTube Grants Broadcast your cause Create a custom YouTube channel Recruit members, donors, and subscribers http://www.youtube.com/nonprofits Increase awareness

Broadcast your cause

Create a custom YouTube channel

Recruit members, donors, and subscribers

Donate button

Organize on the Ground: Google Maps Increase awareness

Visualize your cause: Google Earth Create an immersive experience that showcases your work Connect your message to its geographic context Work with an incredible Outreach team dedicated to nonprofits http://www.google.com/earth/outreach Increase awareness

Create an immersive experience that showcases your work

Connect your message to its geographic context

Work with an incredible Outreach team dedicated to nonprofits

Publish instantly Publish updates and commentary with minimal hassle Exercise thought leadership and build community Upload photos and embed video Increase awareness

Publish updates and commentary with minimal hassle

Exercise thought leadership and build community

Upload photos and embed video

Stay in touch every day: Personalized Homepages Users put your interactive gadget on their personalized Google homepages You interact with them every time they log on Increase awareness

Users put your interactive gadget on their personalized Google homepages

You interact with them every time they log on

Drive traffic to your site One click from your site to iGoogle Many clicks from your gadget to your website Increase awareness

Subscribed Links Subscribed Links are like Sponsored Links, except… Users subscribe to your results They turn to you as a trusted source for all of their searches Increase awareness

Subscribed Links are like Sponsored Links, except…

Users subscribe to your results

They turn to you as a trusted source for all of their searches

Google Groups Discussion groups Web pages File upload Mailing lists E-mail newsletters Increase awareness Subscribe to our newsletter

Discussion groups

Web pages

File upload

Mailing lists

E-mail newsletters

Did they get the message? Google Analytics Detailed metrics: Who’s coming to your site How many Where they’re from What they spend time on What languages they speak … and lots more Increase awareness

Detailed metrics:

Who’s coming to your site

How many

Where they’re from

What they spend time on

What languages they speak

… and lots more

In conclusion: Your message everywhere Get your brand and message out where users are Bring back traffic and dollars to you Google Grants Google Checkout for Nonprofits YouTube Grants Google Maps + Earth Blogger iGoogle Subscribed Links Google Groups Analytics Increase awareness

Get your brand and message out where users are

Bring back traffic and dollars to you

Collaborate

Everyone on the same page Real-time collaboration Any time, anywhere access Customized for your brand and your domain Added value and ROI Google Apps for Nonprofits Gmail Calendar Documents Spreadsheets Presentations Forms Moderator Administrator Console Collaborate

Real-time collaboration

Any time, anywhere access

Customized for your brand and your domain

Added value and ROI

Google Apps for Nonprofits Software that enables collaboration All documents, calendars, and e-mail stored online so everyone goes to one document E-mail addresses can be maintained 24/7 phone support http://www.google.com/a/npo Collaborate

Software that enables collaboration

All documents, calendars, and e-mail stored online so everyone goes to one document

E-mail addresses can be maintained

24/7 phone support

Collaborating like it’s 1999: Pain and frustration Collaborate Rachel John Bob Sally Version 1.1 Version 1.2 Version 1.3 Version 1.4 Revision 1.0 John Bob Sally Version 2.1 Version 2.2 Version 2.3 Revision 2.0 ???

Host your documents online Collaborate

Real collaboration Gmail Make e-mail a usable information tool Talk Instant communication within and outside your org Calendar Personal, shared, and public calendars Documents Simple real-time document collaboration from anywhere More to come… Additional offerings in the future. Collaborate

Gmail: Make sense of your e-mail Collaborate

How does it work? See shared and public calendar information all in one place, right alongside your schedule Set up automatic event reminders, including mobile phone notifications, and instantly bring up anything on your calendar with the built-in search tool Google Calendar: Shared calendars made easy Collaborate

How does it work?

See shared and public calendar information all in one place, right alongside your schedule

Set up automatic event reminders, including mobile phone notifications, and instantly bring up anything on your calendar with the built-in search tool

How does it work? Import your existing documents and spreadsheets or create new ones from scratch Share and edit your documents and spreadsheets from anywhere online Invite people to your documents and spreadsheets and make changes together at the same time Google Docs: One document in one place Collaborate

How does it work?

Import your existing documents and spreadsheets or create new ones from scratch

Share and edit your documents and spreadsheets from anywhere online

Invite people to your documents and spreadsheets and make changes together at the same time

Forms: Reach out to audiences large and small Collaborate 1. Create 3. Analyze 2. Distribute

Moderator: Let the cream rise to the top Solicit questions or ideas on any topic Participants vote “yes,” “no,” or “meh” on all posts Posts ranked by popularity Collaborate http://moderator.appspot.com

Solicit questions or ideas on any topic

Participants vote “yes,” “no,” or “meh” on all posts

Posts ranked by popularity

Administrator Console Manage user accounts and mailing lists Choose which services your users can access Customize your domain with logo and colors Monitor usage of services by your user base Collaborate

Manage user accounts and mailing lists

Choose which services your users can access

Customize your domain with logo and colors

Monitor usage of services by your user base

Case Study: Washington, DC 38,000 employees to Gmail and Apps Voluntary migration among employees Fall 2008 job fair Return On Investment Collaborate &quot;Why should I spend millions on enterprise apps when I can do it at one-tenth cost and ten times the speed ? It's a win-win for me.&quot; Vivek Kundra CTO, District of Columbia

Case Study: Washington, DC

38,000 employees to Gmail and Apps

Voluntary migration among employees

Fall 2008 job fair

In conclusion: Everyone on the same page Real-time collaboration Any time, anywhere access Customized for your brand and your domain Added value and ROI Google Apps for Nonprofits Gmail Calendar Documents Spreadsheets Presentations Forms Moderator Administrator Console Collaborate

Real-time collaboration

Any time, anywhere access

Customized for your brand and your domain

Added value and ROI

In conclusion: Everyone on the same page Collaborate [email_address]