Raleigh Workshop: Google 101 For Nonprofits

101 Tips and tools for nonprofits Mike Heslin U.S. Community Affairs February 19, 2009

Why we’re here
Google’s mission
Access
Commitment
Collaboration

Agenda
Philanthropy at Google
Google for Non-profits
Increase awareness
Collaborate
Stay informed

Philanthropy

Google.org
RE<C
RechargeIT
Predict & Prevent
Inform & Empower
SMEs
http://www.google.org Philanthropy at Google

Employee Initiatives
Gift matching
Self-powered commuters
20% projects
GoogleServe
Philanthropy at Google

Increase awareness

Your message everywhere
Get your brand and message out where users are
Bring back traffic and dollars to you
Google Grants Google Checkout for Nonprofits YouTube Grants Google Maps + Earth Blogger iGoogle Subscribed Links Google Groups Analytics Increase awareness

Google Grants
Place your nonprofit ad next to Google search results
Extend your message to target audiences
Recruit members, donors, and subscribers
Track performance
http://www.google.com/grants Increase awareness “ Our online contributions have quadrupled, and our website sign-ups have increased ten-fold.” - AdoptADoctor.org

Google Grants Application Increase awareness

Increase contributions with Google Checkout
Place a donate button on your website or YouTube channel
Free donation processing for Google Grants recipients
Make it easy for contributors to give again
Increase awareness

YouTube Grants
Broadcast your cause
Create a custom YouTube channel
Recruit members, donors, and subscribers
http://www.youtube.com/nonprofits Increase awareness

Donate button

Organize on the Ground: Google Maps Increase awareness

Visualize your cause: Google Earth
Create an immersive experience that showcases your work
Connect your message to its geographic context
Work with an incredible Outreach team dedicated to nonprofits
http://www.google.com/earth/outreach Increase awareness

Publish instantly
Publish updates and commentary with minimal hassle
Exercise thought leadership and build community
Upload photos and embed video
Increase awareness

Stay in touch every day: Personalized Homepages
Users put your interactive gadget on their personalized Google homepages
You interact with them every time they log on
Increase awareness

Drive traffic to your site One click from your site to iGoogle Many clicks from your gadget to your website Increase awareness

Subscribed Links
Subscribed Links are like Sponsored Links, except…
Users subscribe to your results
They turn to you as a trusted source for all of their searches
Increase awareness

Google Groups
Discussion groups
Web pages
File upload
Mailing lists
E-mail newsletters
Increase awareness Subscribe to our newsletter

Did they get the message? Google Analytics
Detailed metrics:
Who’s coming to your site
How many
Where they’re from
What they spend time on
What languages they speak
… and lots more
Increase awareness

In conclusion: Your message everywhere
Get your brand and message out where users are
Bring back traffic and dollars to you
Google Grants Google Checkout for Nonprofits YouTube Grants Google Maps + Earth Blogger iGoogle Subscribed Links Google Groups Analytics Increase awareness

Collaborate

Everyone on the same page
Real-time collaboration
Any time, anywhere access
Customized for your brand and your domain
Added value and ROI
Google Apps for Nonprofits Gmail Calendar Documents Spreadsheets Presentations Forms Moderator Administrator Console Collaborate

Google Apps for Nonprofits
Software that enables collaboration
All documents, calendars, and e-mail stored online so everyone goes to one document
E-mail addresses can be maintained
24/7 phone support
http://www.google.com/a/npo Collaborate

Collaborating like it’s 1999: Pain and frustration Collaborate Rachel John Bob Sally Version 1.1 Version 1.2 Version 1.3 Version 1.4 Revision 1.0 John Bob Sally Version 2.1 Version 2.2 Version 2.3 Revision 2.0 ???

Host your documents online Collaborate

Real collaboration Gmail Make e-mail a usable information tool Talk Instant communication within and outside your org Calendar Personal, shared, and public calendars Documents Simple real-time document collaboration from anywhere More to come… Additional offerings in the future. Collaborate

Gmail: Make sense of your e-mail Collaborate

How does it work?
See shared and public calendar information all in one place, right alongside your schedule
Set up automatic event reminders, including mobile phone notifications, and instantly bring up anything on your calendar with the built-in search tool
Google Calendar: Shared calendars made easy Collaborate

How does it work?
Import your existing documents and spreadsheets or create new ones from scratch
Share and edit your documents and spreadsheets from anywhere online
Invite people to your documents and spreadsheets and make changes together at the same time
Google Docs: One document in one place Collaborate

Forms: Reach out to audiences large and small Collaborate 1. Create 3. Analyze 2. Distribute

Moderator: Let the cream rise to the top
Solicit questions or ideas on any topic
Participants vote “yes,” “no,” or “meh” on all posts
Posts ranked by popularity
Collaborate http://moderator.appspot.com

Administrator Console
Manage user accounts and mailing lists
Choose which services your users can access
Customize your domain with logo and colors
Monitor usage of services by your user base
Collaborate

Case Study: Washington, DC
38,000 employees to Gmail and Apps
Voluntary migration among employees
Fall 2008 job fair
Return On Investment Collaborate "Why should I spend millions on enterprise apps when I can do it at one-tenth cost and ten times the speed ? It's a win-win for me." Vivek Kundra CTO, District of Columbia

In conclusion: Everyone on the same page
Real-time collaboration
Any time, anywhere access
Customized for your brand and your domain
Added value and ROI
Google Apps for Nonprofits Gmail Calendar Documents Spreadsheets Presentations Forms Moderator Administrator Console Collaborate

In conclusion: Everyone on the same page Collaborate [email_address]

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Raleigh Workshop: Google 101 For Nonprofits

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