Track 2 A Three-Step Process to Building Communities And Your Coffers

Step 1: Build a community with social networking sites Social Networking Sites Facebook.com Myspace.com LinkedIn Twitter Ning Social Vibe Activation Examples: Create a group Create events Create a cause Syndicate content or fundraising widgets The multiple applications of Twitter

Social Networking Sites

Facebook.com

Myspace.com

LinkedIn

Twitter

Ning

Social Vibe

Activation Examples:

Create a group

Create events

Create a cause

Syndicate content or fundraising widgets

The multiple applications of Twitter

Step 1: Build a community with social networking sites Social Bookmarking Sites digg del.icio.us Activation Examples: Making your content portable and promoting into bookmarking sites

Social Bookmarking Sites

digg

del.icio.us

Activation Examples:

Making your content portable and promoting into bookmarking sites

Step 1: Build a community with social networking sites Video Sharing Sites YouTube – www.youtube.com Google Video – http://video.google.com Viddler – www.viddler.com Daily Motion – www.dailymotion.com Ustream – www.ustream.com Activation Examples: Creating branded channels Setting up live streams

Video Sharing Sites

YouTube – www.youtube.com

Google Video – http://video.google.com

Viddler – www.viddler.com

Daily Motion – www.dailymotion.com

Ustream – www.ustream.com

Activation Examples:

Creating branded channels

Setting up live streams

Step 2: Tools and techniques for creating a sustainable dialogue with your community Outreach: Join their communities, invite them back to yours Avoid drive-bys and self-serving posts Syndicate information: Tell real stories in as many ways as possible including video, photos and quotes from people benefiting from the project/organization in order to create a real connection to what the money is being raised for. How do you syndicate? RSS feeds Newsroom 2.0

Outreach:

Join their communities, invite them back to yours

Avoid drive-bys and self-serving posts

Syndicate information:

Tell real stories in as many ways as possible including video, photos and quotes from people benefiting from the project/organization in order to create a real connection to what the money is being raised for.

How do you syndicate?

RSS feeds

Newsroom 2.0

Step 2: Tools and techniques for creating a sustainable dialogue with your community How do you syndicate? Tutorial URL: http://rssgov.com/rssworkshop.html

Newsroom 2.0 – Static to Dynamic 4,500 unique visitors per month 1.5 min / visit Search Results = BusinessWire 70,000 unique visitors per month 6 minutes / visit Search = Inbound Traffic

Step 3: How to leverage step 1 and 2 to ensure success for digital and mobile fundraising Web Create a fundraising page – Fundable.com Ask for pledges – Pledgebank.com Provide a fundraising widget – Chipin.com Use existing fundraising sites – Change.org (on Facebook) Launch an online store – CafePress.com

Web

Create a fundraising page – Fundable.com

Ask for pledges – Pledgebank.com

Provide a fundraising widget – Chipin.com

Use existing fundraising sites – Change.org (on Facebook)

Launch an online store – CafePress.com

Step 3: How to leverage step 1 and 2 to ensure success for digital and mobile fundraising Mobile: Create a mobile fundraising campaign – mGive.com

Mobile:

Create a mobile fundraising campaign – mGive.com

Teri Daley, APR Ketchum 214-259-3423 [email_address]

Teri Daley, APR

Ketchum

214-259-3423

[email_address]