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Couch confbostonnotimetowaitpreso

by Couchbase

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it's ever evolving taking on new channels and mediums
been around since the caveman
Evolved from offline to digital
Online veteran’s, a stint in mobile, a not so thought out “business plan”
in this always connected and continually distracted world speed and relevancy are keyas technologies evolv, so do consumersconsumers are no longer single channel. They are multi-channel beings
wake up, check the weather on your phone, read email, commute to work and read the news, sign on at work and check out blogs, information sites, entertainment sites, browse and shop at night, check out the sports scores at night.their intentions, interests, status with an advertiser as a potential client or as an existing one are always changing crying out for engagement and an on-going conversationat media armor, we solve the challenges that marketers face every day.
when a typical marketer wakes up they think about how they can influence a consumer's decisions throughout the day. they think about acquiring new customers engaging with existing ones. they want to do it relevantly, efficiently and most importunely prove that the money they invest and re-invest provide value in a measurable way.the media armor platform engages with millions of consumers on an ongoing basis. we leverage mobile as a medium to engage with them in a one to one and relevant way.the amount of data we require to do this and the requirements for delivery are staggering
when you think about a platform that can never go down,must be reliable, durable, performant and scalable on demandyou need a solution that was designed with these requirements in mind and has been proven out in the wild
As a startup blank canvasIn the early days of Media Armor, we were an analytics platform. We passively collected data to understand mobile's effect on consumer behavior.
Web front-end sitting behind a load-balancer. Application layer contained logic to handle requests and connect to a master-master cluster of mysql servers. We logged what happened directly to the Mysql Cluster.ChallengesPerformance and scalability. Dealing with concurrency and Amazon IO.Redundancy
Moved from tracking the media to serving it our selves. Leveraging our analytics platform as a basis for ad-decisions, we are able to connect the dots between media investment and mobile's impact on consumer behavior for our clients.We did a lot of research and through testing and the recommendations of peers in the industry we chose Couchbasetop competitors, why did we chose them? benchmarks, testing by others and us, ease of installation and support for Amazon's EC2 environmentMemcachedCouchbase gives us an edgeLive ads, profiles, quick and reliable access to data for ad decisionsOf course you remember since you’ve been taking notes…think of all of the choices we have to make when we serve an ad.
We did a lot of research and through testing and the recommendations of peers in the industry we chose Couchbasetop competitors, why did we chose them? benchmarks, testing by others and us, ease of installation and support for Amazon's EC2 environmentMemcachedGives us an edge
Of course you remember since you’ve been taking notes…think of all of the choices we have to make when we serve an ad. As we serve more ads we become smarterProduct RequirementsEnterprise - James 9pm work, Recently working with HariPoll for new users, dev ops, old pros. Whether you’re working on a simple web site or you’re the next OMG Pop or Media Armor we’d love to exchange ideas and learn more about what you’re doing and share more about what we’re doing.

Couch confbostonnotimetowaitpreso Presentation Transcript

Media Armor No Time to Wait!
Advertising “Advertising is based on one thing: happiness. And do you know what happiness is? Happiness is the smell of a new car. Its freedom from fear. Its a billboard on the side of a road that screams with reassurance that whatever youre doing is OK. You are OK.” - Don Draper, Mad MenMedia Armor Proprietary & Confidential @mediaarmor 2
Advertising The funny thing about advertising is that it has been around for a really long time. Its ever evolving taking on new channels and mediums.Media Armor Proprietary & Confidential @mediaarmor 3
Media Armor Proprietary & Confidential @mediaarmor 4
Media Armor Proprietary & Confidential @mediaarmor 5
Media Armor Proprietary & Confidential @mediaarmor 6
Media Armor Proprietary & Confidential @mediaarmor 7
Media Armor Proprietary & Confidential @mediaarmor 8
Media Armor Proprietary & Confidential @mediaarmor 9
Who is Media Armor? Media Armor: • Based in Boston • Venture backed ad-tech company • Answers the the tough questions and solves the unique challenges Marketers face every dayMedia Armor Proprietary & Confidential @mediaarmor 10
Why do we exist? Media Armor: • Answers the the tough questions and solves the unique challenges Marketers face every day • Fill the gap between entering into a new channel and proving that channel’s value (Mobile)Media Armor Proprietary & Confidential @mediaarmor 11
A real-startup!Media Armor Proprietary & Confidential @mediaarmor 12
Consumers are are everywhereMarketers Must Interact with Cross-Channel BeingsMedia Armor Proprietary & Confidential @mediaarmor 13
Media Armor Proprietary & Confidential @mediaarmor 14
 What’s it like to be a marketer? What do they currently use? Where does Media Armor come in?Media Armor Proprietary & Confidential @mediaarmor 15
 Millions of consumers 24 hours a day 7 days a week 365 days a year Instant profile changes based on actions which feed real-time ad decisioning influence prospects into becoming buyers, & loyal customers. End to end response time requirement of 100ms or lessMedia Armor Proprietary & Confidential @mediaarmor 16
 This giant section intentionally left blankMedia Armor Proprietary & Confidential @mediaarmor 17
 Space for a really boring diagramMedia Armor Proprietary & Confidential @mediaarmor 18
Media Armor Proprietary & Confidential @mediaarmor 19
Media Armor Proprietary & Confidential @mediaarmor 20
Media Armor Proprietary & Confidential @mediaarmor 21
 Ongoing Dialogue Enterprise SupportMedia Armor Proprietary & Confidential @mediaarmor 22
Eric Brown Chief Media & Technology Officer E: eric.brown@mediaarmor.comThank for listening! T: @ericrbrown

Couch confbostonnotimetowaitpreso

by Couchbase

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Couch confbostonnotimetowaitpreso Presentation Transcript