CHRISTOPHER COTTICK Personal Brand Plan

He Shoots, He Scores My Goal is to create an accurate and consistent representation of myself through various online mediums with the intent of starting a career in sports related Public Relations.

My Goal is to create an accurate and consistent representation of myself through various online mediums with the intent of starting a career in sports related Public Relations.

Brand Positioning While I wish to be known for my PR professionalism and sports enthusiasm, I also want to convey my personal values of friendship and family.

While I wish to be known for my PR professionalism and sports enthusiasm, I also want to convey my personal values of friendship and family.

What’s the deal? To gain entrance into a linked in group that combines my interest in both PR and sports To connect with 25 people on twitter that represent my brand To get a job in Public Relations by fall of 2010 To engage outsiders into our Ning discussion page on sports

To gain entrance into a linked in group that combines my interest in both PR and sports

To connect with 25 people on twitter that represent my brand

To get a job in Public Relations by fall of 2010

To engage outsiders into our Ning discussion page on sports

Personal SWOT STRENGTHS I am very outgoing. I can communication with others and network without any hesitations. I am able to adapt well in situations which may seem challenging at first I am a very hard worker, especially when I have others relying on me to get things done I am a great listener, and am always open to others ideas and eager to hear other’s opinions on certain topics WEAKNESSES I find it difficult to say no to people and sometimes take on too many tasks I am not afraid to give my opinion and stand up for what I think is right I can get slightly impatient if other team members are not all working at the same pace I find it hard to delegate work to others when they are available even when I have a lot on my plate OPPORTUNITIES By communicating with PR professionals now, I will be able to establish relationships before I apply for jobs My knowledge in sports will help motivate me to pursue my goals By taking a class in Social Media, I will have an advantage when applying for jobs THREATS By concentrating on one field of PR, I may be closing myself off to other opportunities Due to heavy workloads in school, it may become difficult to keep my online brand updated If I brand myself incorrectly, it could take a long time to adjust my brand

STRENGTHS

I am very outgoing. I can communication with others and network without any hesitations.

I am able to adapt well in situations which may seem challenging at first

I am a very hard worker, especially when I have others relying on me to get things done

I am a great listener, and am always open to others ideas and eager to hear other’s opinions on certain topics

WEAKNESSES

I find it difficult to say no to people and sometimes take on too many tasks

I am not afraid to give my opinion and stand up for what I think is right

I can get slightly impatient if other team members are not all working at the same pace

I find it hard to delegate work to others when they are available even when I have a lot on my plate

OPPORTUNITIES

By communicating with PR professionals now, I will be able to establish relationships before I apply for jobs

My knowledge in sports will help motivate me to pursue my goals

By taking a class in Social Media, I will have an advantage when applying for jobs

THREATS

By concentrating on one field of PR, I may be closing myself off to other opportunities

Due to heavy workloads in school, it may become difficult to keep my online brand updated

If I brand myself incorrectly, it could take a long time to adjust my brand

Key Messages On top of the latest developments in the sports industry through social media Willing to discuss controversial issues in a professional manner Open to feedback to promote personal growth Wanting to share new information with those involved in public relations, sports & entertainment Target Audience Public Relations professionals, Public Relations firms, sports and entertainment enthusiasts and anyone with my interests

On top of the latest developments in the sports industry through social media

Willing to discuss controversial issues in a professional manner

Open to feedback to promote personal growth

Wanting to share new information with those involved in public relations, sports & entertainment

Target Audience

Public Relations professionals, Public Relations firms, sports and entertainment enthusiasts and anyone with my interests

MY Channels

Strat-a-gee Thang Utilize various social media applications to convey my brand image Recruit a mentor in the field of social media Network with PR professionals to build my personal brand beyond my online reputation

Utilize various social media applications to convey my brand image

Recruit a mentor in the field of social media

Network with PR professionals to build my personal brand beyond my online reputation

Tactics Use facebook, blogs, forums, twitter, ning and other sites to not only display my brand image but to gain feedback from others in the field. Set up a blog discussing my experiences in PR Create a discussion forum with members of PR certificate program surrounding sports issues Keep in contact with a mentor, establish a relationship and gain feedback to improve my personal brand Meet with various PR practitioners, more specifically in sports & entertainment, in hopes of adding personality to my brand http://www.youtube.com/watch?v=U1lTS1BDqD8

Use facebook, blogs, forums, twitter, ning and other sites to not only display my brand image but to gain feedback from others in the field.

Set up a blog discussing my experiences in PR

Create a discussion forum with members of PR certificate program surrounding sports issues

Keep in contact with a mentor, establish a relationship and gain feedback to improve my personal brand

Meet with various PR practitioners, more specifically in sports & entertainment, in hopes of adding personality to my brand

http://www.youtube.com/watch?v=U1lTS1BDqD8

Critical Path Nov. 5 th 2009 - Develop a personal brand plan Nov. 12 th 2009 - Get an account with The League of Kickass under 30 - Start a Linkedin account - Make posts on my personal blog and on Sports NING feed {Do this constantly} Nov. 26 th 2009 - Find and follow 5 people on twitter relevant to PR Dec. 1 st 2009 - Find an appropriate group on Linkedin that pertains to my interests in sports and PR - Engage others through social media applications to take part in our discussion forum on NING (Nuttin But Net sports discussion) - Find a mentor and gain feedback on what I can do to better convey my personal brand Jan. 15 th 2010 - Have connected with 15 people through twitter (Both PR and sports related) - Continue to develop the sports forum on NING Feb. 1 st 2010 - Continue to engage those in my Linkedin group, further developing my relationships March 1 st 2010 - Update profiles on linkedin, workopolis, monster.ca to ensure application process goes smoothly May 1 st 2010 - Have connected with 25 people through twitter related to my brand Sept. 1 st 2010 - Get a job in PR (HOPEFULLY  ) “ No one saves us but ourselves. No one can and no one may. We ourselves must walk the path.” - Buddhas

Nov. 5 th 2009 - Develop a personal brand plan

Nov. 12 th 2009 - Get an account with The League of Kickass under 30

- Start a Linkedin account

- Make posts on my personal blog and on Sports NING feed {Do this constantly}

Nov. 26 th 2009 - Find and follow 5 people on twitter relevant to PR

Dec. 1 st 2009 - Find an appropriate group on Linkedin that pertains to my interests in sports and PR

- Engage others through social media applications to take part in our discussion forum on NING (Nuttin But Net sports discussion)

- Find a mentor and gain feedback on what I can do to better convey my personal brand

Jan. 15 th 2010 - Have connected with 15 people through twitter (Both PR and sports related)

- Continue to develop the sports forum on NING

Feb. 1 st 2010 - Continue to engage those in my Linkedin group, further developing my relationships

March 1 st 2010 - Update profiles on linkedin, workopolis, monster.ca to ensure application process goes smoothly

May 1 st 2010 - Have connected with 25 people through twitter related to my brand

Sept. 1 st 2010 - Get a job in PR (HOPEFULLY  )

“ No one saves us but ourselves. No one can and no one may. We ourselves must walk the path.”

- Buddhas