Turning your personality into profit<br />Fred Abaroa aka “CostaVidaFred”<br />The Marketing Imagineer<br />
Begin With The End In Mind<br />Fred Abaroa<br />Other Tweep<br />Friends: 1,456<br />Followers: 1,510<br />2nd-order foll...
Marketing 101<br />Know Me!<br />Like Me!<br />Trust Me!<br />Buy Me!<br />
Know Me!<br />Brand Awareness<br />Product Awareness<br />Publicity<br />Ads<br />Word On The Tweet<br />
Like Me!<br />“Likeability may well be the deciding factor in every competition you’ll ever enter.” Tim Sanders, Author Th...
Seven Deadly Creatures<br />The Sucker<br />The Puker<br />The Topper<br />The Whiner<br />Narcissus<br />The Vulture<br /...
1. Friendliness: your ability to communicate liking and openness to others<br />
2. Relevance: your capacity to connect with others&apos; interests, wants, and needs<br />
3. Empathy: your ability to recognize, acknowledge, and experience other people&apos;s feelings<br />
4. Realness: the integrity that stands behind your likeability and guarantees its authenticity<br />
Trust Me!<br />Fred Abaroa<br />Other Tweep<br />Friends: 1,456<br />Followers: 1,510<br />2nd-order followers: 14,653,053...
Buy Me!The Real End<br />
Fred AbaroaThe Marketing Imagineerc:207-604-0652Twitter: @CostaVidaFredBlogs: www.CostaVidaFred.comPodcasts: WordOnTheTwee...
Upcoming SlideShare
Loading in …5
×

Turning Personality Into Profit

271 views
252 views

Published on

Before you can properly use Social Media you need to learn to be social. Fred Abaroa, The Marketing Imagineer, takes you inside the secret of turning your personality into profit.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
271
On SlideShare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • It is an honor to speak at the first Social Media Breakfast in Maine (twice)
  • These principles I learned in 1981
  • We did lots of surveys on these basically asking have you heard of the company or product. Many times people were not aware of a product but certantly the company
  • What do you think of when I mention company AList several traits
  • The Vulture looks good from a distance but up close not so pretty. They invite you to a meeting under false pretenses. “I’d like to talk to you about a business opportunity…”
  • Not only to the one you are talking to but everyone.
  • We are not talking about fall back into my arms trust. I have a funny story about this. I was teaching a seminar trying to illustrate that you need to know, like and trust someone and pull a random person out of the audience had them stand on a table then asked them to dive into my arms. I didn’t expect that they would simple on the fact that I had not know them. Well the person started to dive and I had to stop her. Found out later she had heard of me from a friend of mine and had built that trust in me because of the trust they had in the friend and this is why I don’t use that object lesson anymore. Remember this slide? 14 million 2nd order followers. Could that be a result of Knowing and Liking and Trusting me?
  • Whether for profit or not profit your goal is that what ever your selling people will buy.
  • Turning Personality Into Profit

    1. 1. Turning your personality into profit<br />Fred Abaroa aka “CostaVidaFred”<br />The Marketing Imagineer<br />
    2. 2. Begin With The End In Mind<br />Fred Abaroa<br />Other Tweep<br />Friends: 1,456<br />Followers: 1,510<br />2nd-order followers: 14,653,053<br />Velocity: 31,933 second-order followers/day<br />Social Capital: 9,704.0 +2.4 Very High<br />Friends: 1,423<br />Followers: 1,555<br />2nd-order followers: 3,035,337<br />Velocity: 5,944 second-order followers/day<br />Social Capital: 1,952.0 +0.1 High Average<br />
    3. 3. Marketing 101<br />Know Me!<br />Like Me!<br />Trust Me!<br />Buy Me!<br />
    4. 4. Know Me!<br />Brand Awareness<br />Product Awareness<br />Publicity<br />Ads<br />Word On The Tweet<br />
    5. 5. Like Me!<br />“Likeability may well be the deciding factor in every competition you’ll ever enter.” Tim Sanders, Author The Likeability Factor<br />
    6. 6. Seven Deadly Creatures<br />The Sucker<br />The Puker<br />The Topper<br />The Whiner<br />Narcissus<br />The Vulture<br />Mr. Halitosis<br />
    7. 7. 1. Friendliness: your ability to communicate liking and openness to others<br />
    8. 8. 2. Relevance: your capacity to connect with others&apos; interests, wants, and needs<br />
    9. 9. 3. Empathy: your ability to recognize, acknowledge, and experience other people&apos;s feelings<br />
    10. 10. 4. Realness: the integrity that stands behind your likeability and guarantees its authenticity<br />
    11. 11. Trust Me!<br />Fred Abaroa<br />Other Tweep<br />Friends: 1,456<br />Followers: 1,510<br />2nd-order followers: 14,653,053<br />Velocity: 31,933 second-order followers/day<br />Social Capital: 9,704.0 +2.4 Very High<br />Friends: 1,423<br />Followers: 1,555<br />2nd-order followers: 3,035,337<br />Velocity: 5,944 second-order followers/day<br />Social Capital: 1,952.0 +0.1 High Average<br />
    12. 12. Buy Me!The Real End<br />
    13. 13. Fred AbaroaThe Marketing Imagineerc:207-604-0652Twitter: @CostaVidaFredBlogs: www.CostaVidaFred.comPodcasts: WordOnTheTweet.netMakingMountainsOutOfMoleHills.comLocation:Arundel, ME <br />

    ×