It is an honor to speak at the first Social Media Breakfast in Maine (twice)
These principles I learned in 1981
We did lots of surveys on these basically asking have you heard of the company or product. Many times people were not aware of a product but certantly the company
What do you think of when I mention company AList several traits
The Vulture looks good from a distance but up close not so pretty. They invite you to a meeting under false pretenses. “I’d like to talk to you about a business opportunity…”
Not only to the one you are talking to but everyone.
We are not talking about fall back into my arms trust. I have a funny story about this. I was teaching a seminar trying to illustrate that you need to know, like and trust someone and pull a random person out of the audience had them stand on a table then asked them to dive into my arms. I didn’t expect that they would simple on the fact that I had not know them. Well the person started to dive and I had to stop her. Found out later she had heard of me from a friend of mine and had built that trust in me because of the trust they had in the friend and this is why I don’t use that object lesson anymore. Remember this slide? 14 million 2nd order followers. Could that be a result of Knowing and Liking and Trusting me?
Whether for profit or not profit your goal is that what ever your selling people will buy.
Turning Personality Into Profit
Turning your personality into profit<br />Fred Abaroa aka “CostaVidaFred”<br />The Marketing Imagineer<br />
Begin With The End In Mind<br />Fred Abaroa<br />Other Tweep<br />Friends: 1,456<br />Followers: 1,510<br />2nd-order followers: 14,653,053<br />Velocity: 31,933 second-order followers/day<br />Social Capital: 9,704.0 +2.4 Very High<br />Friends: 1,423<br />Followers: 1,555<br />2nd-order followers: 3,035,337<br />Velocity: 5,944 second-order followers/day<br />Social Capital: 1,952.0 +0.1 High Average<br />