Professionalism for Career Services Advisors

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Teach your Career Services Advisors the level of verbal communication skill required to lead by example and inspire their students to embrace the conversational skillset required for future success.

A great Career Services Advisor will inspire students to embrace professionalism in all manner of their interaction. Their verbiage, diction and vocabulary must be exemplary and their personal presentation must be nothing less than perfect.

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Professionalism for Career Services Advisors

  1. 1. Presented by: CONVERSATIONAL PROFESSIONALISM COSMO WOLLAN “SETTING THE EXAMPLE – RAISING THE EXPERT BAR” STUDENT COMMUNICATIONSCONVERSATIONALPROFESSIONALISM F OR C AREER S ERVICES A DVISORS “S ETTING THE E XAMPLE – R AISING THE B AR ” ©2012 COMMUNICATION EXCELLENCE. ALL RIGHTS RESERVED.
  2. 2. CONVERSATIONAL PROFESSIONALISM “SETTING THE EXAMPLE – RAISING THE BAR”Your CareerServices Advisors’JOB is tohelp studentsPREPARE for theircareer aftercollege. ©2012 COMMUNICATION EXCELLENCE. ALL RIGHTS RESERVED.
  3. 3. CONVERSATIONAL PROFESSIONALISM “SETTING THE EXAMPLE – RAISING THE BAR”They rely on only THREE TOOLS to accomplish their task:KNOWLEDGE of the Business World RAPPORT with the Student WORDS It is in how they USE those tools that success is achieved. ©2012 COMMUNICATION EXCELLENCE. ALL RIGHTS RESERVED.
  4. 4. CONVERSATIONAL PROFESSIONALISM “SETTING THE EXAMPLE – RAISING THE BAR”How inspiring is a Career Advisor who sounds like this: “There ain’t a lot of jobs out there, so we may have to lie on your resume to get you in the door.” ©2012 COMMUNICATION EXCELLENCE. ALL RIGHTS RESERVED.
  5. 5. CONVERSATIONAL PROFESSIONALISM “SETTING THE EXAMPLE – RAISING THE BAR” How can they teach students to say:“Thank you for your time, I appreciate the chance to discuss this opportunity face to face.” When what THEY say at the end of a meeting is:“Thanks for popping by – don’t forget to shoot me that resume to me like I said.” ©2012 COMMUNICATION EXCELLENCE. ALL RIGHTS RESERVED.
  6. 6. CONVERSATIONAL PROFESSIONALISM “SETTING THE EXAMPLE – RAISING THE BAR” What your students THINKis determined by what they HEAR. ©2012 COMMUNICATION EXCELLENCE. ALL RIGHTS RESERVED.
  7. 7. CONVERSATIONAL PROFESSIONALISM “SETTING THE EXAMPLE – RAISING THE BAR”What your advisors say = INFORMATIONHow they say it = PERCEPTION ©2012 COMMUNICATION EXCELLENCE. ALL RIGHTS RESERVED.
  8. 8. CONVERSATIONAL PROFESSIONALISM “SETTING THE EXAMPLE – RAISING THE BAR”What is WRONG with the following: “Where was your first job at?” “Dialogue with me about your skills…” “If you don’t got a good answer, make one up…” ©2012 COMMUNICATION EXCELLENCE. ALL RIGHTS RESERVED.
  9. 9. CONVERSATIONAL PROFESSIONALISM “SETTING THE EXAMPLE – RAISING THE BAR”Would it bother you if you discovered that the guy from theFORD Dealership who sold you your car drove a HONDA?DO we or DONT we have more confidence in a productif the person selling it to us also uses it themselves? ©2012 COMMUNICATION EXCELLENCE. ALL RIGHTS RESERVED.
  10. 10. CONVERSATIONAL PROFESSIONALISM “SETTING THE EXAMPLE – RAISING THE BAR” The image your Career Services Advisors are creating isPROFESSIONALISM = SUCCESS.How can your advisors expect to lead by example andinspire professional behavior if they sound as if they failed High School Freshman English? ©2012 COMMUNICATION EXCELLENCE. ALL RIGHTS RESERVED.
  11. 11. CONVERSATIONAL PROFESSIONALISM “SETTING THE EXAMPLE – RAISING THE BAR”Frequently Heard – Always WRONG: • “Let me axe you a question…” • “Your resume is, like, your door opener…” • “Most importantly, remember to dress appropriately” ©2012 COMMUNICATION EXCELLENCE. ALL RIGHTS RESERVED.
  12. 12. CONVERSATIONAL PROFESSIONALISM “SETTING THE EXAMPLE – RAISING THE BAR” This is not about being smart or dumb… or whether your Career Services Advisors have a master’s degree, a bachelor’s degree or no degree.It is simply about using the BEST TOOLS for the task at hand. Like a thoroughbred racehorse or a top fuel race car,PROPER GRAMMAR IS A TOOL THAT WILL MAKE THEM BETTER AT THEIR JOB. ©2012 COMMUNICATION EXCELLENCE. ALL RIGHTS RESERVED.
  13. 13. CONVERSATIONAL PROFESSIONALISM “SETTING THE EXAMPLE – RAISING THE BAR”Every time your Career Services Advisors answerquestions, provide assistance, offer advice or findsolutions, your students will be making judgments BASED ON IMPRESSIONS OF WHAT THEY HEAR. or ©2012 COMMUNICATION EXCELLENCE. ALL RIGHTS RESERVED.
  14. 14. CONVERSATIONAL PROFESSIONALISM “SETTING THE EXAMPLE – RAISING THE BAR”What do want your students to HEAR when they interact with your Career Services Advisors? orIt represents your school, your image and your reputation. ©2012 COMMUNICATION EXCELLENCE. ALL RIGHTS RESERVED.
  15. 15. CONVERSATIONAL PROFESSIONALISM “SETTING THE EXAMPLE – RAISING THE BAR”A wise man* once said: “YOU NEVER GET A SECONDCHANCE TO MAKE A FIRST IMPRESSION.”Your students look to your Career Services Advisors forinspiration. HOW WILL THAT FIRST IMPRESSION INSPIRE THEM? *Conflicting sources attribute this quote to Will Rogers, Mark Twain, and Arthur Schopenhauer ©2012 COMMUNICATION EXCELLENCE. ALL RIGHTS RESERVED.
  16. 16. CONVERSATIONAL PROFESSIONALISM “SETTING THE EXAMPLE – RAISING THE BAR”Conversational Professionalism (for Career Services Advisors)is available as a stand-alone 2-hour seminar or can beincorporated as a 2-hour segment of a larger scope trainingprogram.Seminar groups should be no larger than 20-25 participantsfor optimum interaction.All university Career Services Advisors who regularly interactwith enrolled students or alumni can benefit from this training.Whether on the phone or in person, the image, credibility andsuccess of your Career Services team depends as much uponhow they communicate as it does on the information they provide. CAN YOU REALLY AFFORD NOT TO PUT YOUR BEST FOOT FORWARD? ©2012 COMMUNICATION EXCELLENCE. ALL RIGHTS RESERVED.
  17. 17. CONVERSATIONAL PROFESSIONALISM “SETTING THE EXAMPLE – RAISING THE BAR”THANK YOU.WE LOOK FORWARD TO WORKING WITH YOU. Cosmo Wollan Student Communications Expert Senior Training Executive Communication ExcellenceSM Office: 754.300.9678 Cell: 305.788.2469 Cosmo@CommunicationExcellence.biz ©2012 COMMUNICATION EXCELLENCE. ALL RIGHTS RESERVED.

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