SXSW HIGHLIGHTS  A Report From Austin, TX
IPADS EVERYWHERE       • People       were using them as              laptops, as cameras, as note              taking dev...
WE ARE NOW CYBORGS       • Human      beings enhanced             through the use of             technology       • We    ...
FUTURE TOOLS, HERE NOW       • Augmented                           reality       • Location-based                         ...
INSTAGRAM• Instagram was everywhere, and is quickly becoming the standard way that people take and share photos• People wo...
REAL TIME SHARING       • Not        merely tolerated;              It’s encouragedImage Source: http://linkfrom.co/I0uxp2
SPONTANEOUS INTRODUCTIONS• Highlight, Glancee, Banjo                          and  more were the most hyped  new apps, bot...
BATTERY DRAIN!!!• The high drain on batteries meant that everyone was chained to their charger• The Mophie became the true...
VISUAL CULTURE       • Visual    notes are the             new infographicImage Source: http://linkfrom.co/HpF64m
MAXIMIZE OPPORTUNITIES       • When      it rained, Umbrellas             and Ponchos were greatly             appreciated...
HOMELESS HOTSPOTS• Oneof the most talked about, but also one of the most controversial, promotions of the event
GO BIG TO MAKE A BIG SPLASH       • JESS3                        Stickers       • Jay-Z                       Concert     ...
DATA IS THE NEW OIL       • Big     Data is controlled by a              handful of powerful              companies       ...
TEST & LEARN       • Prototype      one simple thing              (content or experience)       • Test                    ...
AGENCIES & STARTUPS       • Agencies      go to SXSW to             learn from startups, Startups             go to SXSW t...
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Lessons and Insights from SXSW Interactive 2012

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A review of the takeaways, insights, lessons and best practices from the 2012 SXSW Interactive conference in Austin, TX.

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  • Lessons and Insights from SXSW Interactive 2012

    1. SXSW HIGHLIGHTS A Report From Austin, TX
    2. IPADS EVERYWHERE • People were using them as laptops, as cameras, as note taking devices, as audio recorders and as name tags • Many iPads bring along their own internet connection, making it a primary access point for online activityImage Source: http://linkfrom.co/HgJRiw
    3. WE ARE NOW CYBORGS • Human beings enhanced through the use of technology • We now carry around 2, sometimes 3 devices with high speed internet accessImage Source: http://linkfrom.co/HHUvwa
    4. FUTURE TOOLS, HERE NOW • Augmented reality • Location-based services • Frictionless alerts • Google GogglesImage Source: http://linkfrom.co/HPJb2l
    5. INSTAGRAM• Instagram was everywhere, and is quickly becoming the standard way that people take and share photos• People would check their Instagram feed to see where people were and what they were up to, replacing Twitter and Foursquare
    6. REAL TIME SHARING • Not merely tolerated; It’s encouragedImage Source: http://linkfrom.co/I0uxp2
    7. SPONTANEOUS INTRODUCTIONS• Highlight, Glancee, Banjo and more were the most hyped new apps, both before and during the event• But...
    8. BATTERY DRAIN!!!• The high drain on batteries meant that everyone was chained to their charger• The Mophie became the true star of the event
    9. VISUAL CULTURE • Visual notes are the new infographicImage Source: http://linkfrom.co/HpF64m
    10. MAXIMIZE OPPORTUNITIES • When it rained, Umbrellas and Ponchos were greatly appreciated and talked about • When it was sunny 24 hours later, everyone was excited about their cheap sunglassesImage Source: http://linkfrom.co/HiWbxR
    11. HOMELESS HOTSPOTS• Oneof the most talked about, but also one of the most controversial, promotions of the event
    12. GO BIG TO MAKE A BIG SPLASH • JESS3 Stickers • Jay-Z Concert • Catch a Chevy • Nike & Jimmy FallonImage Source: http://linkfrom.co/HWnlaS
    13. DATA IS THE NEW OIL • Big Data is controlled by a handful of powerful companies • Finding practical applications for this data spins off many other companiesImage Source: http://linkfrom.co/Hj7ibP
    14. TEST & LEARN • Prototype one simple thing (content or experience) • Test it • THEN spend money to make it biggerImage Source: http://linkfrom.co/HrNa11
    15. AGENCIES & STARTUPS • Agencies go to SXSW to learn from startups, Startups go to SXSW to avoid agencies and marketing • Agencies can be more like startups: Use smaller teams, take more risks, embrace failureImage Source: http://linkfrom.co/Hj9CQq

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