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Lessons and Insights from SXSW Interactive 2012
 

Lessons and Insights from SXSW Interactive 2012

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A review of the takeaways, insights, lessons and best practices from the 2012 SXSW Interactive conference in Austin, TX.

A review of the takeaways, insights, lessons and best practices from the 2012 SXSW Interactive conference in Austin, TX.

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Lessons and Insights from SXSW Interactive 2012 Lessons and Insights from SXSW Interactive 2012 Presentation Transcript

  • SXSW HIGHLIGHTS A Report From Austin, TX
  • IPADS EVERYWHERE • People were using them as laptops, as cameras, as note taking devices, as audio recorders and as name tags • Many iPads bring along their own internet connection, making it a primary access point for online activityImage Source: http://linkfrom.co/HgJRiw
  • WE ARE NOW CYBORGS • Human beings enhanced through the use of technology • We now carry around 2, sometimes 3 devices with high speed internet accessImage Source: http://linkfrom.co/HHUvwa
  • FUTURE TOOLS, HERE NOW • Augmented reality • Location-based services • Frictionless alerts • Google GogglesImage Source: http://linkfrom.co/HPJb2l
  • INSTAGRAM• Instagram was everywhere, and is quickly becoming the standard way that people take and share photos• People would check their Instagram feed to see where people were and what they were up to, replacing Twitter and Foursquare
  • REAL TIME SHARING • Not merely tolerated; It’s encouragedImage Source: http://linkfrom.co/I0uxp2
  • SPONTANEOUS INTRODUCTIONS• Highlight, Glancee, Banjo and more were the most hyped new apps, both before and during the event• But...
  • BATTERY DRAIN!!!• The high drain on batteries meant that everyone was chained to their charger• The Mophie became the true star of the event
  • VISUAL CULTURE • Visual notes are the new infographicImage Source: http://linkfrom.co/HpF64m
  • MAXIMIZE OPPORTUNITIES • When it rained, Umbrellas and Ponchos were greatly appreciated and talked about • When it was sunny 24 hours later, everyone was excited about their cheap sunglassesImage Source: http://linkfrom.co/HiWbxR
  • HOMELESS HOTSPOTS• Oneof the most talked about, but also one of the most controversial, promotions of the event
  • GO BIG TO MAKE A BIG SPLASH • JESS3 Stickers • Jay-Z Concert • Catch a Chevy • Nike & Jimmy FallonImage Source: http://linkfrom.co/HWnlaS
  • DATA IS THE NEW OIL • Big Data is controlled by a handful of powerful companies • Finding practical applications for this data spins off many other companiesImage Source: http://linkfrom.co/Hj7ibP
  • TEST & LEARN • Prototype one simple thing (content or experience) • Test it • THEN spend money to make it biggerImage Source: http://linkfrom.co/HrNa11
  • AGENCIES & STARTUPS • Agencies go to SXSW to learn from startups, Startups go to SXSW to avoid agencies and marketing • Agencies can be more like startups: Use smaller teams, take more risks, embrace failureImage Source: http://linkfrom.co/Hj9CQq