Location Based Services

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A primer on the leading location based services (Foursquare, Gowalla, MyTown, Loopt, Whhrl and Brightkite) including background, monetization and targeting possibilities.

A primer on the leading location based services (Foursquare, Gowalla, MyTown, Loopt, Whhrl and Brightkite) including background, monetization and targeting possibilities.

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  • 1. Location Based Services
    By: Cory O’Brien
    March, 2010
    Image: Google
  • 2. LOCATIA-WHA?
    Cory O’Brien
    Image: E*TRADE
  • 3. A location based service (LBS) is an information and entertainment service, accessible with mobile devices through the mobile network and utilizing the ability to make use of the geographical position of the mobile device.
    http://en.wikipedia.org/wiki/Location-based_service
    Cory O’Brien
  • 4. Or, More Simply:
    +
    =
    Cory O’Brien
  • 5. Foursquare is a cross between a friend-finder, a social city-guide and a game that rewards you for doing interesting things.
    Cory O’Brien
  • 6. Launch: March, 2009
    Users:600,000+
    Focus: Badges and Becoming Mayor
    Platforms: iPhone, Android, Blackberry, Palm, Mobile
    Unique: 2-Way API
    Good For: Meeting Up With Friends
    Cory O’Brien
  • 7. Gowalla is a remarkable way to share and discover eateries, coffeehouses, nightlife hotspots, hipster hangouts, retail meccas, famous landmarks, notable architecture, parks, museums and more. Everywhere you go.
    Cory O’Brien
  • 8. Launch: March, 2009
    Users: 150,000+
    Focus: Stamps, Pins and Trips
    Platforms: iPhone, Android, Palm, Mobile
    Unique: Photos,Friend Notes
    Good For: Discovering The World Around You
    Cory O’Brien
  • 9. MyTown is a GPS game about buying and owning your favorite local shops, restaurants, and hangouts on your iPhone.
    Cory O’Brien
  • 10. Launch: July, 2009
    Users:1,500,000+
    Focus: Gaming
    Platforms: iPhone, iPod Touch
    Unique: Store
    Good For: Gaming
    Cory O’Brien
  • 11. Loopt shows users where friends are located and what they are doing via detailed, interactive maps on their mobile phones.
    Cory O’Brien
  • 12. Launch: September, 2005
    Users: 3,000,000+
    Focus: Events
    Platforms: iPhone, Blackberry, Android, 100+ Phones
    Unique: Real-Time Location, Facebook Events
    Good For: Anyone Without A Smartphone
    Cory O’Brien
  • 13. Whrrl seeks to increase the possibility of real-world adventure and human connection in our daily lives by bringing together people who share real-world visit patterns.
    Cory O’Brien
  • 14. Launch: July, 2008
    Users: Unknown
    Focus: Footstream
    Platforms: iPhone, Mobile
    Unique: Societies
    Good For: Documenting Your Life
    Cory O’Brien
  • 15. The simple way to keep up with friends, meet new people, and discover new places. All while you're out and about.
    Cory O’Brien
  • 16. Launch: October, 2005
    Users: 2,000,000+
    Focus: Community
    Platforms: iPhone, Android, Blackberry, Mobile, SMS
    Unique: Asymmetrical Follow
    Good For: Media Creators
    Cory O’Brien
  • 17. How Do
    They
    Make
    Money?
    Cory O’Brien
    Image: http://www.flickr.com/photos/amagill/3366720659/
  • 18. Cory O’Brien
  • 19. Cory O’Brien
  • 20. Cory O’Brien
  • 21. Cory O’Brien
  • 22. Cory O’Brien
  • 23. Cory O’Brien
  • 24. Cory O’Brien
  • 25. Cory O’Brien
  • 26. DEMOGRAPHICS ->WHO?
    LANGUAGE ->WHO?
    BEHAVIORAL ->WHAT?
    INTERESTS ->WHAT?
    ACTIVITY ->WHAT?
    LOCATION ->WHERE?
    WEATHER ->WHERE?
    TIME ->WHEN?
    Cory O’Brien
    Image: http://www.flickr.com/photos/baturix/4335506910/
  • 27. Thank You!
    Cory O’Brien
    http://foursquare.com/user/CoryOBrien
    http://gowalla.com/users/CoryOBrien
    http://bit.ly/CoryOBrienLoopt
    http://whrrl.com/person/18784790/Cory_OBrien
    http://brightkite.com/people/CoryOBrien
    Cory O’Brien
    Image: http://www.flickr.com/photos/lara604/3593696018/