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Location Based Services
 

Location Based Services

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A primer on the leading location based services (Foursquare, Gowalla, MyTown, Loopt, Whhrl and Brightkite) including background, monetization and targeting possibilities.

A primer on the leading location based services (Foursquare, Gowalla, MyTown, Loopt, Whhrl and Brightkite) including background, monetization and targeting possibilities.

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    Location Based Services Location Based Services Presentation Transcript

    • Location Based Services
      By: Cory O’Brien
      March, 2010
      Image: Google
    • LOCATIA-WHA?
      Cory O’Brien
      Image: E*TRADE
    • A location based service (LBS) is an information and entertainment service, accessible with mobile devices through the mobile network and utilizing the ability to make use of the geographical position of the mobile device.
      http://en.wikipedia.org/wiki/Location-based_service
      Cory O’Brien
    • Or, More Simply:
      +
      =
      Cory O’Brien
    • Foursquare is a cross between a friend-finder, a social city-guide and a game that rewards you for doing interesting things.
      Cory O’Brien
    • Launch: March, 2009
      Users:600,000+
      Focus: Badges and Becoming Mayor
      Platforms: iPhone, Android, Blackberry, Palm, Mobile
      Unique: 2-Way API
      Good For: Meeting Up With Friends
      Cory O’Brien
    • Gowalla is a remarkable way to share and discover eateries, coffeehouses, nightlife hotspots, hipster hangouts, retail meccas, famous landmarks, notable architecture, parks, museums and more. Everywhere you go.
      Cory O’Brien
    • Launch: March, 2009
      Users: 150,000+
      Focus: Stamps, Pins and Trips
      Platforms: iPhone, Android, Palm, Mobile
      Unique: Photos,Friend Notes
      Good For: Discovering The World Around You
      Cory O’Brien
    • MyTown is a GPS game about buying and owning your favorite local shops, restaurants, and hangouts on your iPhone.
      Cory O’Brien
    • Launch: July, 2009
      Users:1,500,000+
      Focus: Gaming
      Platforms: iPhone, iPod Touch
      Unique: Store
      Good For: Gaming
      Cory O’Brien
    • Loopt shows users where friends are located and what they are doing via detailed, interactive maps on their mobile phones.
      Cory O’Brien
    • Launch: September, 2005
      Users: 3,000,000+
      Focus: Events
      Platforms: iPhone, Blackberry, Android, 100+ Phones
      Unique: Real-Time Location, Facebook Events
      Good For: Anyone Without A Smartphone
      Cory O’Brien
    • Whrrl seeks to increase the possibility of real-world adventure and human connection in our daily lives by bringing together people who share real-world visit patterns.
      Cory O’Brien
    • Launch: July, 2008
      Users: Unknown
      Focus: Footstream
      Platforms: iPhone, Mobile
      Unique: Societies
      Good For: Documenting Your Life
      Cory O’Brien
    • The simple way to keep up with friends, meet new people, and discover new places. All while you're out and about.
      Cory O’Brien
    • Launch: October, 2005
      Users: 2,000,000+
      Focus: Community
      Platforms: iPhone, Android, Blackberry, Mobile, SMS
      Unique: Asymmetrical Follow
      Good For: Media Creators
      Cory O’Brien
    • How Do
      They
      Make
      Money?
      Cory O’Brien
      Image: http://www.flickr.com/photos/amagill/3366720659/
    • Cory O’Brien
    • Cory O’Brien
    • Cory O’Brien
    • Cory O’Brien
    • Cory O’Brien
    • Cory O’Brien
    • Cory O’Brien
    • Cory O’Brien
    • DEMOGRAPHICS ->WHO?
      LANGUAGE ->WHO?
      BEHAVIORAL ->WHAT?
      INTERESTS ->WHAT?
      ACTIVITY ->WHAT?
      LOCATION ->WHERE?
      WEATHER ->WHERE?
      TIME ->WHEN?
      Cory O’Brien
      Image: http://www.flickr.com/photos/baturix/4335506910/
    • Thank You!
      Cory O’Brien
      http://foursquare.com/user/CoryOBrien
      http://gowalla.com/users/CoryOBrien
      http://bit.ly/CoryOBrienLoopt
      http://whrrl.com/person/18784790/Cory_OBrien
      http://brightkite.com/people/CoryOBrien
      Cory O’Brien
      Image: http://www.flickr.com/photos/lara604/3593696018/