• Share
  • Email
  • Embed
  • Like
  • Private Content
Marketing & Sales Alignment, Erik Peterson, Corporate Visions
 

Marketing & Sales Alignment, Erik Peterson, Corporate Visions

on

  • 1,012 views

 

Statistics

Views

Total Views
1,012
Views on SlideShare
1,012
Embed Views
0

Actions

Likes
0
Downloads
57
Comments
1

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

11 of 1 previous next

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Marketing & Sales Alignment, Erik Peterson, Corporate Visions Marketing & Sales Alignment, Erik Peterson, Corporate Visions Presentation Transcript

    • Getting Marketing & Sales to Perform Well Together
    • Erik PetersonSVP Strategic Consulting Corporate Visions
    • MESSAGES MATTER
    • Malcolm Gladwell
    • Scientist for Tipping Point Morton M. Grodzins
    • Scientist for Deliberate Practice Dr. K. Anders Ericsson
    • Malcolm Gladwell
    • Great Messaging is an Act of Leadership
    • Ask not what your country can do for you…but what you can do for your country
    • We do this not because it is easy, but…because it’s hard!
    • Why is Messaging an Act of Leadership? MESSAGING CREATES TRIBES
    • Messaging Also Creates Resistance
    • TOP 3 CAUSES OF RESISTANCE   Status Quo Bias   Mis-Aligned Incentives   Lack of Belief in the Message
    • Why Should They Care?
    • Use Contrast VS
    • Join the tribeUse a Member of Their Tribe to Sell It
    • TOP 3 CAUSES OF RESISTANCE   Status Quo Bias   Misaligned Incentives   Lack of Belief in the Message
    • Never Fight a Commission Plan Sales reps are coin-operated
    • Commission Isn’t the Only Incentive
    • INCENTIVES TELL A STORY
    • TOP 3 CAUSES OF RESISTANCE   Status Quo Bias   Misaligned Incentives   Lack of Belief in the Message
    • Dismissed at a Glance
    • Beware of Help
    • TOP 3 CAUSES OF RESISTANCE   Status Quo Bias   Misaligned Incentives   Lack of Belief in the Message
    • MESSAGES MATTER