SaaS Applications Group1   Copyright © 2011, Oracle and/or its affiliates. All rights reserved.   Insert Information Prote...
2   Copyright © 2011, Oracle and/or its affiliates. All rights reserved.   Insert Information Protection Policy Classifica...
3   Copyright © 2011, Oracle and/or its affiliates. All rights reserved.   Insert Information Protection Policy Classifica...
Empowered
Move the needle5   Copyright © 2011, Oracle and/or its affiliates. All rights reserved.   Insert Information Protection Po...
6   Copyright © 2011, Oracle and/or its affiliates. All rights reserved.   Insert Information Protection Policy Classifica...
7   Copyright © 2011, Oracle and/or its affiliates. All rights reserved.   Insert Information Protection Policy Classifica...
What we really needed was a Message…8   Copyright © 2011, Oracle and/or its affiliates. All rights reserved.   Insert Info...
Internal Lobbying Effort    •  Convincing our partners in Marketing    •  Someone with a mindset to “change the game”    •...
POV Workshop Collaboration                                                                                      Marke&ng	 ...
13   Copyright © 2011, Oracle and/or its affiliates. All rights reserved.   Insert Information Protection Policy Classific...
How POV was used:     •  Framework for Marketing messaging:        Campaigns, Events, Ads     •  Framework for Demo Flows ...
Changing Trajectory 1980 US Hockey - 117   Copyright © 2011, Oracle and/or its affiliates. All rights reserved.   Insert I...
20   Copyright © 2011, Oracle and/or its affiliates. All rights reserved.   Insert Information Protection Policy Classific...
Marketing and Sales Alignment, Erica Ruliffson, Oracle SaaS Group
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Marketing and Sales Alignment, Erica Ruliffson, Oracle SaaS Group

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Marketing and Sales Alignment, Erica Ruliffson, Oracle SaaS Group

  1. 1. SaaS Applications Group1 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8
  2. 2. 2 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8
  3. 3. 3 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8
  4. 4. Empowered
  5. 5. Move the needle5 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8
  6. 6. 6 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8
  7. 7. 7 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8
  8. 8. What we really needed was a Message…8 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8
  9. 9. Internal Lobbying Effort •  Convincing our partners in Marketing •  Someone with a mindset to “change the game” •  Content sponsor •  Financial sponsor9 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8
  10. 10. POV Workshop Collaboration Marke&ng   Sales   Product  10 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8
  11. 11. 13 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8
  12. 12. How POV was used: •  Framework for Marketing messaging: Campaigns, Events, Ads •  Framework for Demo Flows •  Framework for Sales messaging: Certification process14 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8
  13. 13. Changing Trajectory 1980 US Hockey - 117 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8
  14. 14. 20 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8
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