#DAAC
THE END OF THE MARKETING LEADHOW TO DRIVE SALES & MARKETING ALIGNMENT
#DAAC
#DAAC
#DAAC
Standardized on    CVI and Lead-to-    RevenueLL                       #DAAC
Marketing focusing on        leads, not revenue                      Sales was a spectator                                ...
#DAAC
#DAAC
#DAAC
#DAAC
#DAAC
#DAAC
Demand Generation   Inside Sales  Outside Sales  Consistent      Structured lead  across Iron         passing   Mountain  ...
Collaboratively    Vary by                              Approved by determined by     business                            ...
#DAAC
#DAAC
#DAAC
#DAAC
#DAAC
#DAAC
#DAAC
5 steps to drive sales and marketing alignment
5 steps to drive sales and marketing alignment
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5 steps to drive sales and marketing alignment

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5 Steps to Drive Sales and Marketing Alignment

Presentation by Colleen Langevin, Vice President of Marketing, Enterprise Solutions Group, Dell (formerly of Iron Mountain)

Published in: Business, Career, Technology
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5 steps to drive sales and marketing alignment

  1. 1. #DAAC
  2. 2. THE END OF THE MARKETING LEADHOW TO DRIVE SALES & MARKETING ALIGNMENT
  3. 3. #DAAC
  4. 4. #DAAC
  5. 5. #DAAC
  6. 6. Standardized on CVI and Lead-to- RevenueLL #DAAC
  7. 7. Marketing focusing on leads, not revenue Sales was a spectator of Marketing programsShow me the money your leads are bringing! No common lead languageMarketing is not aligned to how we sell Thousands of leadsSales has no skin in the game of untouched or lost our marketing plans #DAAC
  8. 8. #DAAC
  9. 9. #DAAC
  10. 10. #DAAC
  11. 11. #DAAC
  12. 12. #DAAC
  13. 13. #DAAC
  14. 14. Demand Generation Inside Sales Outside Sales Consistent Structured lead across Iron passing Mountain between groups #DAAC
  15. 15. Collaboratively Vary by Approved by determined by business managementsegment leaders segment #DAAC
  16. 16. #DAAC
  17. 17. #DAAC
  18. 18. #DAAC
  19. 19. #DAAC
  20. 20. #DAAC
  21. 21. #DAAC
  22. 22. #DAAC
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