The entrepreneurial university - Prof. Dr. Johann Füller
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The entrepreneurial university - Prof. Dr. Johann Füller

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Apart from having the duty to teach their ...

Apart from having the duty to teach their
students relevant knowledge and skills to
succeed in their later careers, it will be demonstrated that universities increasingly focus on ways in which they can play a bigger
and more active role in enabling young professionals to create successful startups. It
will be shown how cooperations of universities with already established companies can
leverage previously-untapped innovation
potential.

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The entrepreneurial university - Prof. Dr. Johann Füller Presentation Transcript

  • 1. 8/28/2013 1 Department of Strategic Management and Marketing Leopold-Franzens-Universität Innsbruck Universitätsstraße 15, 6020 Innsbruck www.uibk.ac.at/smt/innovation-entrepreneurship/ From a Research University to an „Entrepreneurial University“ Johann Füller CEO HYVE AG Fellow, NASA Tournament Lab - Research at Harvard University Magna Stiftungsprofessur Innovation und Entrepreneurship johann.fueller@uibk.ac.at Innovation und Entrepreneurship From a Research to an Entrepreneurial University Research University Teaching + Research Teaching: well educated graduates Research: Successful projects, new insights & knowledge; prestigious publications Entrepreneurial University Teaching + Research + Entrepreneurship: Educate and coach students to start their own business Empower students to create and exploit innovative solutions Source: (Etzkowitz and Zhou 2008; Etzkowitz 2002; Etzkowitz et al. 2000) Reason: In a „Knowledge-Based Economy“, universities are in a dominant position.  Responsibility to contribute to the economic and societal development.
  • 2. 8/28/2013 2 Innovation und Entrepreneurship Characteristics of an Entrepreneurial University • Credentials of entrepreneurial university Build inter-disciplinary approaches Establish action-oriented teaching Offer specific programs for undergraduate, graduate, postgraduate; PhD students. Integrate real entrepreneurs + practitioners Promote success cases • Responsibility of entrepreneurial university Set up a strategy and an action plan Create entrepreneurship education department Offer introduction to entrepreneurship and self-employment to all undergraduate students Set up incentive systems for faculty, acknowledge value Develop clear IP rules Award academic credits for practical work on start-ups , provide flexibility Viable businesses arise from technical, scientific and creative research (EU-Study 2008) Innovation und Entrepreneurship Entrepreneurial Process Ewoke Awareness Generate Interest Provide Know-How Find BusinessIdea Build Teams Start Companies GetFunding Establish Networks Support Spin-offs Teaching: + Excecutive Training + Coaching + Projects Infrastructure: Labs + Science Parks + Inkubators IP-Leverage: Technology- und Patent licensing Industry Cooperations: Contractual Research + Consulting Ressearch: Kowledge Transfer+ Events + Conferences ENTREP. CULTURE Role Models (Profs.; Assistants, Stud.) COMMITMENT Inside University Outside University FACULTIES • Mathematik, Informatik und Physik • Architektur • Betriebswirtschaft • Bildungswissen. • Biologie • Chemie u. Pharmazie • Geo u. Atmosphärenw. • Politik u. Soziologie • Technische W. • Volkswirtschaft u. Stat. • Theologie • Kulturwissenschaft • Philosphie • Rechtswissenschaft • Education INTERDISCIPLINARY
  • 3. 8/28/2013 3 Innovation und Entrepreneurship Triple Helix Structure Incubatoion Entre- preunal Academics Academic Industrialists Business Conditions Government Innovation und Entrepreneurship Impact of Entrepreneurial Universities: Stanford University • Successful Stanford Start-Ups: HP; Google; Yahoo; Sun Microsystems... • License revenue in 2003 > $ 45 millions; Capital of Stanford Foundation > $ 15 billions; (Nelson/ Byers, 2005) • Impact: approx. 60% of all Silicon Valley revenues between 1988 and 1996 stem from „Stanford Start-Ups“ (Gibbons, 2000) • Stanford Industrial Park: “The Engine” of Silicon Valley (Weiler, 2003) • Center for Entrepreneurship Studies (CES): > 50 regular courses
  • 4. 8/28/2013 4 Innovation und Entrepreneurship Community: A close-knit peer community of the best Stanford entrepreneurs who learn from, motivate, and support one another Alumni Network: A network of 250+ high quality StartX alumni founders in all industries and from all backgrounds who have raised on average $1.5M per company Mentorship: Top tier mentorship from 200+ highly-vetted serial entrepreneurs, investors, and industry experts Training: Access to training and information from relevant experts in any industry to guide founders in every aspect of starting a company Resources: Over $100,000 of free resources: office space, free legal, banking, $60k cloud computing, accounting, software, and more Financial Aid: We offer need-based financial aid to our founders Innovation und Entrepreneurship
  • 5. 8/28/2013 5 Innovation und Entrepreneurship How is Germany Doing? • unternehmertum Founded: 2002 Managing Director: Dr. Helmut Schönenberger Employees: 50+ • Annual Results > 50 Teams > 20 Startups > 10 Innovation Projects >1.000 Students • Offering – UnternehmerTUM GmbH: Teaching & Coaching – UnternehmerTUM Projekt GmbH: Innovation Consulting & Incubation – Unternehmer TUM-Fonds: Venture Capital for High-Tech-Startups Innovation und Entrepreneurship How is Germany Doing?
  • 6. 8/28/2013 6 Innovation und Entrepreneurship Interesting Initiative in Austria Innovation und Entrepreneurship Entrepreneurship SS 2013 „Perceived disability is leveraged as a talent“ social collaboration and knowledge management Medical Database Symptom Checker Solution to all flat issues DEMOCRATIC LIVE SHOPPING
  • 7. 8/28/2013 7 Innovation und Entrepreneurship SUMMARY • Necessity to Switch to an Entrepreneurial University • Interdisciplinary Entrepreneurship Courses for all Students • Creation and Support of Start-ups and Spin-offs at Universities • Strong Collaboration between University-Industry-State (Triple Helix) • Establishment of Entrepreneurial Culture through Education • Support of Role Models • Strengthen Research on Innovation and Entrepreneurship Department of Strategic Management and Marketing Leopold-Franzens-Universität Innsbruck Universitätsstraße 15, 6020 Innsbruck www.uibk.ac.at/smt/innovation-entrepreneurship/ THANK YOU! Johann Füller CEO HYVE AG Fellow, NASA Tournament Lab - Research at Harvard University Magna Stiftungsprofessur Innovation und Entrepreneurship johann.fueller@uibk.ac.at 14