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New Zealand |  Engagement with SMEs (Katie Wellington)
 

New Zealand | Engagement with SMEs (Katie Wellington)

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    New Zealand |  Engagement with SMEs (Katie Wellington) New Zealand | Engagement with SMEs (Katie Wellington) Presentation Transcript

    • THE BRIDGE BETWEENBUSINESS & GOVERNMENT 14MAR13
    • SMES HOLD AN IMPORTANT POSITIONWITHIN NEW ZEALAND• 97% of enterprises• 31% of all employees• 42% of the economy’s total outputSMEs in New Zealand: Structure and Dynamics 2010 - Ministry of Economic Development and Statistics New Zealand
    • BUSINESS.GOVT.NZ IS FOCUSED ON HELPINGTHEM SUCCEED “Doing business with government, and getting information from government, should be easy.”
    • WE’VE BEEN INFORMED AND INSPIRED BYOUR CUSTOMERS - SMES• We know the wants and needs of SMEs• We know that SMEs are very busy and feel overwhelmed• We know what keeps SMEs up at night• We know that SMEs always want clear information from a credible source Government has great credibility in ‘government matters’
    • WE BUILT OUR STRATEGY AND POSITIONINGAROUND THEM• We are a bridge between business and government• We package and demystify ‘government stuff’ We provide a single high-level source, a snapshot Where more than one agency has interest in a topic, we’ll combine it so it makes sense from the SMEs’ point of view We’ll use a conversational tone, and connect the dots between agencies
    • SOME OF OURTOOLS & PRODUCTS
    • WEBSITE
    • SOCIAL MEDIA• 6000 YouTube views• 4000 Twitter followers• 2000 Facebook likes
    • E-NEWSLETTER • 25,000 e-newsletter subscribers
    • MOBILE BUSINESS TOOLBOX- IPAD APP
    • BUSINESS PLANCOMPETITION• Key marketing initiative• Sponsors fund 60k of prizes and cash• Regions provide judges
    • OUR APPROACH
    • WE TAKE A ‘DESIGN THINKING & DOING’APPROACH TO OUR WORK
    • 1. FOCUSING ON THE THE NEEDS ANDCONTEXT OF OUR CUSTOMERS
    • 2. PRIORITISING ACTION OVERDOCUMENTATION
    • 3. EXPERIMENTING, PROTOTYPING EARLY,TESTING THROUGHOUT
    • THIS BRINGS HUGE BENEFITS FOROUR ORGANISATION• It de-risks the innovation process• It helps us to prioritise our effort and resources• We don’t waste money building things that we later find people won’t value• Because we collaborate with SMEs at every stage of the process, we get new learnings and ideas for breakthrough innovations
    • AND LEADS TO A GREAT PRODUCT FOR OUR CUSTOMERS • Multi award winning Netguide Best Website for Small Business, 2011, 2012 AUT Business Excellence award winner, Government, 2012 • Over 1 million visits in 2012 Visits 120,000 90,000Visits 60,000 30,000 0 Date
    • AN EXAMPLE:EMPLOYEE COSTCALCULATOR
    • WE INVOLVED SMES IN AN‘IDEA GENERATION’ SESSIONVoting – IdeationIdea mos likely to delight cus t tomersIdea mos likely to be approved by bus s t inesIdea that mos s t upports the strategy
    • WE INTERVIEWED SMES FURTHER,TO FULLY UNDERSTAND THEIR NEEDS
    • WE WORKED WITH SMES AS WE DEVELOPEDTHE FUNCTIONALITY
    • WE’RE HEADING INTO VISUAL DESIGN NOW
    • A FEW OTHERTHINGS WE’VE DONEIN THIS WAY
    • WEBSITE REFRESHCONTENT REFOCUSAND REALIGNMENT
    • ONECHECKSEARCH TOOL
    • COMING UP:COMPLIANCE ESSENTIALS TOOL
    • Katie.Wellington@Business.govt.nz
    • B-CAL CALENDAR