Launched in June 2013, GoBank was created as a mobile banking platform with Millennials and avid smartphone users in mind as target banking customers. Since these customers prefer mobile, electronic transactions to paper or teller interactions, GoBank's full line of banking capabilities is available via mobile app. The bank is also branch-less with a wide network of free ATMs. Customers can open a bank account from their mobile device, deposit funds using remote deposit capture or a visit to Walmart, and perform typical money-moving transactions such as bill pay or person-to-person (P2P) payments. GoBank assesses little-to-no fees and offers its younger clientele a set of budgeting tools to help them manage their finances.
Unlike traditional banks that typically build mobile apps drawing on their existing online banking platforms, GoBank has created an experience specifically designed for mobile users who want to “bank on the go.” This approach has enabled GoBank to push the boundaries in mobile banking and introduce fresh new features, which then translate to their online banking site as well.
While Corporate Insight does not track GoBank for our Bank Monitor, Mobile Monitor or Bank Website Audit services, we think some of the unique features of this bank’s mobile app and website are worth highlighting for our clients. On the slides that follow, we highlight GoBank’s major strengths and innovations and provide descriptive screenshots from our onboarding and client experience.