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Case Corporate Excellence
Spain’s fast fashion retailer Zara and its owner Inditex Group have revolutionised the industry, Zara became one of the few Spanish brands recognised globally. But is it a socially responsible brand?
Implementing CSR means integrating social, labour and human rights concerns into the management of the company in such a way that the Company’s policies, strategies, procedures and business models are developed in line with these concerns. In the case of Zara, the CSR strategy should provide an answer to the following important question: what kind of society do we want to build and what is the role of companies in this society?