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Insight Corporate Excellence
Is there a specific function dedicated to managing CSR or is it an all-firm function that cuts across all activities of a company? Can CSR function be exercised by an internal committee, is there a need for an executive committee or should it be implemented via communication?
There is a clear tendency to manage this function from the heart of the organisation, both in terms of its internal recognition and its weight in the decision-making process. However its place has not yet been defined clearly, and the same is true about other intangibles, such as the reputation, the brand or corporate identity.