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Companies and institutions want to gain external credibility, but this is not possiblewithout achieving first internal credibility, without being coherent and consistent inregard to what is done inside and what is demonstrated outside. The goal is clear: ifreputation is contrasted with prescription, employees have to be the first defenders.
Due to the impact of the crisis in many Westerncountries, the benchmark for some companies thatwere unique in recognition because of its ability togenerate attraction and fidelity of talent has significantlydropped. The feeling of many employees ashostages in an unwanted situation, or the workersdismissal leads to rethink some of the bases onwhich people managing is based in organizations,according to the director of HR Reale Seguros,Alfredo Núñez.
This document was prepared by Corporate Excellence – Centre for Repuation Leadership and contains references, among other sources, to the statements made by Pepa Rodríguez, Corporate Communications Manager of British American Tobacco), to Marina Gonzalez,Internal Communication Officer of Endesa, Conchita Gassó, Familiy Office of GAES, by Susana Gómez, Human Resources Director,Kellogg Iberia and Alfredo Núñez Director of HR Reale Seguros during the 32th Conference on Internal Communication Stewards heldby Instituto de Empresa and Corresponsables in Madrid on September 20, 2012.