The Value of SWOT West Coast - 619.365.5777 East Coast - 732.997.0442www.CorporateStrategiesGroup.com  The webinar will st...
   Facilitator – Chris Reardon; Managing    Director   Corporate Strategies Group       Increase Growth & Profit   Tim...
   What is SWOT   SWOT Parts   SWOT Detail   SWOT Process   SWOT Mistakes   Benefit of SWOT   Summary   Q&A
Ted Turner is credited with saying…    “I will fire any manager who      could not make a decision    within 20 minutes af...
   Make an informed Business Decision as a    manager   A business operating without a written    and public plan operat...
   Stagnation   Rapid Expansion   Missed Targets   Eroding Market Share   Reduced Productivity   Industry Shift   E...
   A part of the planning process (Strategic    Plan)   PEST(le)   Value Chain Analysis         Strategic Analysis is: ...
   Business Plan   Marketing Plan   Funding Proposal   HR   Marketing   Accountants
   Strategic Assets & Strategic Liabilities       Internal & External         Marketing         Markets         Sales...
   Planning   Discovery   Analysis   Development   IMPLEMENTATION               Upstream & Downstream
Link to StrategyThe Four Step Strategic Planning Process                                          Your SWOT Analysis      ...
   Cross check & reference questions   Benchmarking   Compare to Mission Vision
   NOT involving all Stakeholders   NOT seeing staff as SWOT asset/resource     Or over time   Not using it as a livin...
   Not weighting the data   Lack of Communication of intent and    results
Create a simple goals definitions             sheet             ANDCreate a desk report (DDR) with    performance objectiv...
   Have the facts to make an informed    business decision   A game plan A Mckinsy survey reported                    th...
StrengthsStrength Defined: A strength is a corecapability of your business where yourbusiness have an advantage over yourc...
WeaknessesWeakness Defined: A weakness is a core capability of your business where your competitor(s) have an advantage ov...
OpportunitiesOpportunity Defined: An opportunity is an environmental condition in your macro or industry environments that...
ThreatsThreat Defined: A threat is a forecast environmental condition that is out of your control and has the potential to...
SWOT ANALYSISSTRENGTHS KFC continued to dominate the Chicken Segment, with sales of 4.4 billion in 1999. Despite gain by B...
WEAKNESSESKFC was loosing market share as other Chicken chain increasedsales at a faster rate.KFC share of Chicken Segment...
OPPORTUNITIESMcDonald’s accounted for 35 percent of the Sandwich Segment whileBurger King ran a distant Second, with a 16 ...
THREATSMcDonald’s with sales of more than 19 billion in 1999, accounted for 15percent of the sales of the nation’s top 100...
T he value of swot 2011
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T he value of swot 2011

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The strengths, weaknesses, opportunities, and threats (SWOT) analysis methodology is one of the most popular tools among strategy professionals for examining and understanding the competitive positioning of their respective solution, organization, or company. Applied correctly, a SWOT analysis can help organizations identify and carve out significant and sustainable market opportunities — and identify and proactively avoid potential market disasters.



However, because of the relative simplicity of the base SWOT framework, strategy executives do not always get the desired value from their investment. Corporate Strategies Group has seen and reviewed many SWOT approaches, structures, and their results and has identified common mistakes to avoid — as well as practical and structural improvements that strategy professionals can use to make their SWOT analysis more robust and revealing.

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  • Greet everyoneAsk questions in Chat box along the wayCan only cover so much in the interest of timeNo Sales pitch
  • Ask Questions along the way in Chat box
  • Pestle –---- Political - Economic – Social – Technology – (Environmental – Legal)A 360 degree analysisProduct/Market Matrix
  • HR = TrainingMarketing = More sales will put you out of businessAccountants = just ratios and numbers. Customers don’t care about #s.
  • EnvironmentValue propositionAssetsTangible IntangibleHistoricFuture
  • Discover Goals & IndustryCan and in most case should be done without prior goals.In many cases no contact nesessarry with clients and suppliers
  • There should be no less than about 300 questions! more is ineffective – less is incompetent Five questions to find the core issue
  • Stakeholders Staff Suppliers Market(s) VendorsSelect the top three to implement and keep the rest on the radar
  • Must getting early buy in
  • Their perception is the reality within which you must operate within!Look for commonalities and core issues
  • Discuss the Rball strategy 1. Position 2. Dimension 3. Equilibrium 4. Continuum 5. Intel.Regularly conduct an AAR
  • Rball
  • Walmart – SupplychainLook for causes not characteristics
  • T he value of swot 2011

    1. 1. The Value of SWOT West Coast - 619.365.5777 East Coast - 732.997.0442www.CorporateStrategiesGroup.com The webinar will start in a few minutes
    2. 2.  Facilitator – Chris Reardon; Managing Director Corporate Strategies Group  Increase Growth & Profit Time Sensitive  15-20 minutes  10 + minutes Q&A  Value - Meat & potatoes
    3. 3.  What is SWOT SWOT Parts SWOT Detail SWOT Process SWOT Mistakes Benefit of SWOT Summary Q&A
    4. 4. Ted Turner is credited with saying… “I will fire any manager who could not make a decision within 20 minutes after having all the facts.”
    5. 5.  Make an informed Business Decision as a manager A business operating without a written and public plan operates in ANARCHY! The Three Foot Journey Detailed information --- Simplified implementation
    6. 6.  Stagnation Rapid Expansion Missed Targets Eroding Market Share Reduced Productivity Industry Shift Expansion When you just don’t know..
    7. 7.  A part of the planning process (Strategic Plan) PEST(le) Value Chain Analysis Strategic Analysis is: …the process of conducting research on the business itself and the environment the business operates to gather information, for the use in the design of a strategy of the best and highest performance of the business.
    8. 8.  Business Plan Marketing Plan Funding Proposal HR Marketing Accountants
    9. 9.  Strategic Assets & Strategic Liabilities  Internal & External  Marketing  Markets  Sales  Management/Operations  Leadership/Communication  Financial  Resources/Assets
    10. 10.  Planning Discovery Analysis Development IMPLEMENTATION Upstream & Downstream
    11. 11. Link to StrategyThe Four Step Strategic Planning Process Your SWOT Analysis will summarise your Strategic Analysis Strategic SWOT Analysis Strategic Choice Strategic Implementation Strategic Control
    12. 12.  Cross check & reference questions Benchmarking Compare to Mission Vision
    13. 13.  NOT involving all Stakeholders NOT seeing staff as SWOT asset/resource  Or over time Not using it as a living document (summarized) Objectivity  Leading questions  Preconceived outcomes  Perceived retribution
    14. 14.  Not weighting the data Lack of Communication of intent and results
    15. 15. Create a simple goals definitions sheet ANDCreate a desk report (DDR) with performance objectives AND Create a desk report (DDR) of milestones with timelines.
    16. 16.  Have the facts to make an informed business decision A game plan A Mckinsy survey reported that over 76% surveyed Predictability companies had a formal Control strategic planning process. Among those claiming to have one, more than half said the process played a significant role in growth and profit success.
    17. 17. StrengthsStrength Defined: A strength is a corecapability of your business where yourbusiness have an advantage over yourcompetitor(s), which your customersvalue i.e. you passed the better thanyour competitors test.You will find your strengths only whencompleting your internal analysis.
    18. 18. WeaknessesWeakness Defined: A weakness is a core capability of your business where your competitor(s) have an advantage over your business, which your customers value i.e. you failed the better than your competitors test.You will find your weaknesses only when completing your internal analysis
    19. 19. OpportunitiesOpportunity Defined: An opportunity is an environmental condition in your macro or industry environments that can improve your organizations competitive position relative to that of your competitors.You will find your opportunities when completing your industry environment analysis and your macro environment analysis
    20. 20. ThreatsThreat Defined: A threat is a forecast environmental condition that is out of your control and has the potential to harm your businesses profitability.You will find your threats when completing your industry environment analysis and your macro environment analysis
    21. 21. SWOT ANALYSISSTRENGTHS KFC continued to dominate the Chicken Segment, with sales of 4.4 billion in 1999. Despite gain by Boston Market and Chick-fill A, KFC customer base remained loyal to the KFC brand because of its unique taste. KFC has continued to dominate the dinner and take out segment of the Industry. Strong trademarks recipes. Ranks highest among all chicken restaurant chains for its convenience and menu variety. Generate $1B each year
    22. 22. WEAKNESSESKFC was loosing market share as other Chicken chain increasedsales at a faster rate.KFC share of Chicken Segment sales fell from 71 percent 1989, toless than 56 percent in 1999, a 10-years drop of 15 percent.KFC leadership in U.S market was so extensive that it had feweropportunities to expand its U.S restaurant base, which was onlygrowing at about 1 percent per year.Failed to rank in top 20 in growth in 2000.Lack of knowledge about their customers.Question of over franchising leads to loss of control and quality.Lack of focus on R&D.
    23. 23. OPPORTUNITIESMcDonald’s accounted for 35 percent of the Sandwich Segment whileBurger King ran a distant Second, with a 16 percent market share.Per store sale at Burger King remained flat and Hardee’s per store saledeclined by 10 percent.In family Segment, Friend’s and Shoney’s were forced to shut downrestaurants because of declining profits.Within the Pizza Segment, Pizza Hat and Little Caesars Closedunderperforming restaurants.Boston Market was a new restaurant chain that emphasized roasted ratherthan fried chicken.In 1999, Boston Market soon entered Bankruptcy proceedings.Church’s broadened its menu to include buffalo chicken wings, macaroniand cheese, beans and rice and collard greens.Baby boomers aged 35 to 50 constituted the largest customer group forfast-food restaurants.
    24. 24. THREATSMcDonald’s with sales of more than 19 billion in 1999, accounted for 15percent of the sales of the nation’s top 100 restaurant chains.McDonald’s generated per store sale 1.5 million per year.Much of the growth in dinner houses came from new unit construction insuburban market and small town.In Family Segment, Steak n Shake and Cracker Barrel expend itsrestaurant by more than 10 percent.KFC nearest competitor Popeye, ran a distant second with sales of 1.0billion.In early 1990s’ many industry analysts predict that Boston Market wouldchallenge KFC for market leadership.Boston market and Chick-fil-A market share gains were achieved primarilyby taking customer away from KFC.Popeye’s replaced Boston market as the second largest chicken chain in1999.

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