Using Social Mediato Promote YOUR Business<br />
Introduction<br />This PowerPoint Presentation will be available at Cornerstone Solutions Websitewww.CornerstoneSolutionsofNY.com<br />
Agenda<br />What is Social Media and Why is it important<br />Five key Social Networks for your business<br /> Twitter<br /> Blogging<br /> LinkedIn<br /> Facebook<br /> YouTube<br />Social Media tips for Your Business<br />Case Study – 6 days for success<br />Monitoring & Analytics<br />Questions<br />
What is Social Media?<br />Wikipedia:<br /> “Social Media are media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue.”<br />Think . . . Business Cocktail Reception<br />. . . Without constraints of time or space<br /><ul><li>We meet people and start conversations
Save business contacts as a resource for later</li></li></ul><li>Why You Should Care<br />Quick 2 minute video<br />May 2010<br />http://www.youtube.com/watch?v=mwmJ9CFBIks<br />
Social Media not Social Marketing<br />Social Media is NOT a marketing medium, it’s a conversation medium. <br />When brands try to use it as a direct marketing medium, they fail.<br />Social Media is NOT a fad, it is a fundamental shift in the way we communicate.<br />
That being said . . .<br />Rethinking Marketing<br />Outbound Marketing<br /><ul><li>Telemarketing
Sharing: How Social Networks Work<br />Your Valuable Content<br />
Some Social Media Features<br />Sharing: Allows you to distribute content to your social networks in batches.<br />Profiles: Allow you to position your expertise and qualifications to the social networks. The keywords in your profile(s) are vitally important. They have a strong impact on your search results.<br />Pages: Allow you to create specific content based on interest. This helps when you want to build targeted campaigns.<br />Groups: Allow you to engage with your potential clients based on their areas of interest. A great way to target specific markets for any campaign. <br />Search: Allows you to find and rank for specific keywords. Keywords are indexed by the search engines.<br />Messages: Allow you to privately engage with specific prospects with excellent response rates (typically 6% to 30% depending on message format and goal.)<br />Events: Allow you to promote events and see attendees to create follow-up strategies. Helps to create the ‘viralness’ desired by having attendees also promote the event through sharing.<br />Voting: Allows you to take the pulse of your market place, at little or no cost.<br />Applications: A wide variety of applications exist to customize almost any aspect of your Social Media strategy.<br />
What is Twitter?<br />http://www.youtube.com/watch?v=ddO9idmax0o<br />
Quick Look at the Basics<br /><ul><li>140 characters
Follow a few blogs yourself – Think industry magazines
Keep a schedule. Blog regularly. Once a week, Bi-monthly
Spend more time talking about the culture that SURROUNDS people that buy your products, instead of the product(s) itself.</li></li></ul><li>Blog Etiquette<br /><ul><li>Attribute your sources (called Trackbacks). Hot links are great. Don’t copy someone else’s blog verbatim and attribute it as a source.
Allow comments. When you comment, stay relevant. You can disagree with the message without attacking the blogger. Don’t Spam
Over 250 million active users access Facebook from a mobile device</li></li></ul><li>Optimizing Facebook<br /><ul><li>A PROFILE is a personal page and must be held by a PERSON
Businesses should (must) use a PAGE or GROUP</li></ul>PAGES vs GROUPS<br />PagesPrivacy: Page information and posts are public and generally available to everyone on Facebook.<br />Audience: Anyone can like a Page to become connected with it and get News Feed updates. There is no limit to how many people can like a Page.<br />Communication: Page admins can share posts under the Page’s name. Page posts appear in the News Feed of people who like the Page. Page admins can also create customized tabs for their Pages and check Page Insights to track the Page’s growth and activity.<br />GroupsPrivacy: In addition to an open setting, more privacy settings are available for groups. In secret and closed groups, posts are only visible to group members.<br />Audience: Group members must be approved or added by other members. When a group reaches a certain size, some features are limited. The most useful groups tend to be the ones you create with small groups of people you know.<br />Communication: In groups, members receive notifications by default when any member posts in the group. Group members can participate in chats, upload photos to shared albums, collaborate on group docs, and invite all members to group events.<br />
Facebook Tips<br /><ul><li>Choose a good vanity URL. It can never be changed
Beware, Facebook blurs the line between personal and professional.
Audit your Facebook profile and security settings
Facebook can be used for more than connecting with friends or people you know from now or your past
Use the NOTE screen for more detailed stuff. You can write more and it stay’s on peoples screens a bit longer.
Use status updates as reminders during your job search
When posting, use images as much as possible.
Anything posted, can and will be available on the internet forever.
Analyze & optimize using Facebook’s, Insight Tool.</li></li></ul><li>YouTube?<br />YouTube is the largest worldwide video-sharing website which users can upload, share, view, comment, and rate videos. Created in February 2005.<br /><ul><li>YouTube Statistics here, (http://www.youtube.com/t/press_statistics) & (http://www.reelseo.com/youtube-statistics/)
Google owns YouTube, so posted videos are almost immediately searchable and it improves your rankings .
Approximate 10% of your traffic will generate sales.
What is a Viral Video? (http://www.TomBrownBlog.com) </li></li></ul><li>YouTube Tips & Tricks.<br /><ul><li>Create a YouTube account. Be sure you pick a business related username.
Create and customize your Channel. You channel is your Username and can NOT be changed
Measure – YouTube has free analytics tools.</li></li></ul><li>SM tips for Your BusinessNo-Cost Marketing Ideas<br />It is NOT “if you build it, they will come.” People must be lured or invited to your page.<br /><ul><li>Create the event. Share it. Publicize it everywhere.
Add an in-store sign that says “Become a fan of Company Name on SM platforms
Prominently display your SM logos on your website
Add SM logos to all your printed marketing material, including Business Cards
Once you have fans, start offering promotions/incentives
Lets you put your business face in front of more customers
Although using social media can be scary at first, once you realize the benefits, I bet you’ll wonder what took you so long!
Your customers are already there, it is time you joined them
To get you started, here are 10 reasons for participating in social media to benefit your business.</li></li></ul><li>Recap<br />10 (Business) Reasons to Participate in Social Media by Christine Whittemore<br />1. You demonstrate to potential customers that you are human and care about their world.<br />2. You bring to life an externally focused mindset. (See Retail Outward Not Inward: Time To Refocus.)<br />3. Social media allows you to bring to life your otherwise static brochure-like website with a dynamic presence.<br />4. You address in a public forum the questions and concerns your customers have about your products and services—which are being asked anyway without your participation.<br />5. You participate in the conversations taking place that relate to your business, products, industry … and have the opportunity to shape the agenda.<br />6. You manage your reputation.<br />7. You build a customer community<br />8. You direct prequalified prospects—with whom you’ve already established a relationship—to your website, so you can engage in business.<br />9. You build your digital visibility and online presence.<br />10. You remain relevant to customers.<br />Whereas traditional advertising attempts to bypass the brain and go straight to the heart, social media addresses potential buyers’ needs for intellectual satisfaction with specific knowledge (i.e., content and context). The result: You build a business brand that customers not only feel is great, but know it is, too.<br />
A Thought & Some Resources<br /><ul><li>Study: Small business benefits most from Social Media
10 Examples of B2B Facebook Pages</li></li></ul><li>Final Thoughts<br /><ul><li>A successful Social Media presence for businesses is more than creating a presence on the Internet.
It requires a strategy fully integrated with your business goals, including your marketing plan, implementation, ongoing maintenance, monitoring, analyzing metrics & repeat.
Facebook OWNS the website and can make ANY change at ANY time. It should NOT replace your company website.
Connecting with people you don’t know is not as important as connecting with people you NEED to know.
“Once you start down this path, forever will it dominate your destiny.”</li></li></ul><li>Mark Twain Quote<br />“The secret of getting ahead is getting started. The secret of getting started is breaking your complex overwhelming tasks into small manageable tasks, and then starting on the first one.” <br />-Mark Twain<br />
Welcome to the world ofSocialnomics<br />“Social Media is overthrowing governments. You don’t think it’s gonna impact your business? You idiot!” <br />-Gary Vaynerchuk, Author, “The Thank You Economy”<br />4:15http://www.youtube.com/watch?v=x0EnhXn5boM<br />
Thank You & Questions<br />Tom Brown<br />Owner & Social Media Specialist<br />