Reaching Teens through Social Media
Upcoming SlideShare
Loading in...5
×
 

Reaching Teens through Social Media

on

  • 1,565 views

Reaching teens through Social Media recaps some statistics about the teen demographic and social media, share the "10 Truths about Millennials" and finishes up with "10 Rules on Engaging Teens".

Reaching teens through Social Media recaps some statistics about the teen demographic and social media, share the "10 Truths about Millennials" and finishes up with "10 Rules on Engaging Teens".

Statistics

Views

Total Views
1,565
Views on SlideShare
1,564
Embed Views
1

Actions

Likes
1
Downloads
10
Comments
0

1 Embed 1

http://www.linkedin.com 1

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Reaching Teens through Social Media Reaching Teens through Social Media Presentation Transcript

    • Reaching Teensthrough Social Media
      Annual Meeting &
      Professional Development Workshop
      Corning Country Club
      October 14, 2011
    • Introduction
      This PowerPoint Presentation will be available at Cornerstone Solutions Websitewww.CornerstoneSolutionsofNY.com
    • Agenda
      What is Social Media and Why is it important
      Defining the Teen (Millennials)
      Reaching the Teen
      Final Thoughts
      Questions
    • What is Social Media?
      Wikipedia:
      “Social Media are media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue.”
      “US teenagers and young adults spend almost 17 hours a week on the Internet, six times the national Average.”
      McKinsey Quarterly, “Marketing to Teens Online”
    • Why You Should Care
      Quick 2 minute video
      May 2010
      http://www.youtube.com/watch?v=mwmJ9CFBIks
    • The Social Web
    • A Very Different Generation
      Teens spend 60% less time watching TV and 600% more time on the Internet than their parents.
      They watch an average of 60+ YouTube videos a month (3:06).
      They spend an average of 1:35 a day sending or receiving texts.
      73% have at least one SNS (Social Networking Site) profile.
    • Some Online Activities
      94% go online to do research for school assignments; 48% do so on a typical day.
      81% go to websites about movies, TV shows, music groups, or sports stars
      57% have watched a video on a video-sharing site like YouTube
      55% go online to get information about a college, university or other school that they are thinking about attending.
      48% have bought something online like books, clothes or music
      May 2010
      8
    • And it’s growing
      93% of teens ages 12-17 use the internet
      up from 73% in 2000
      (87% of parents of teens go online)
    • Change in internet use by age, 2000-2009
    • Texting takes off, others stable
    • Texts and Teens
    • Teen’s activities on Social Networking Sites
    • Millennials Upbeat But Nervous
      Nearly half of Millennials say their stress level is “very high” or “high.” They feel the world is getting more complicated.
      But they’re optimistic; 71 percent believe they can personally achieve the American Dream
      Half define the American Dream as “Simply being happy, no matter what I do.”
      30% expect to own a business one day.
      They name their computer as the #1 product they cannot live without.
    • 10 Truths About Millennials
      1. Continually connected
      2. Speak their own language
      3. Skeptical of authority
      4. Influenced by peers
      5. Seek recognition and fame
      6. Enjoy absurdity and odd humor
      7. Embrace a variety of subcultures
      8. Skim text and information quickly
      9. Easily bored
      10. Expressive and digitally creative
      Source: Forrester Research
    • 10 rules on engaging teens
      Get creative
      Entertain them
      Don’t try to be something you are not
      Put them in control – Let them play
      Reset your risk tolerance
      Start conversations
      Reinforce Relationships
      Cultivate semi-public spaces
      Use growing Social Consciousness
      Leverage the power of your network
    • #1 Get Creative
      64% of online teens are content creators
      Teens have embraced the new web
      Blogging
      Remixing
      Sharing
      Teens have extra free time to play around with these new tools, adults need to make time to learn the tools.
    • #2 Entertain Them
      One of the top things that makes someone “cool” to youth is a sense of humor. So be funny.
      Don’t take yourself or your message too seriously.
      Make it worth THEIR time. You will be fighting for their attention in a world of distractions.
    • #3 Don’t try to be something you are not
      Youth crave authenticity…in fact, they demand it.
      Be a cultural anthropologist and learn THEIR world.
      With niche being the new mass, you have to invest time in their communities. You cannot just shove your way in line.
      Remember, most of them think they can do better “marketing” than you anyways.
      Share your experience, not your expertise.
    • #4 Put them in control – Let them play
      Give them the tools to embrace your message.
      They are going to take your message and shape in ways you never imagined. Let them!
      Engage them. Enroll them. Befriend them. Encourage them. Draft them.
      Never make the mistake of forgetting them or talking down to them.
    • #5 Reset your risk tolerance
      When teens get involved, they will take you out of your comfort zone. Be ready.
      Be willing to try new and crazy ideas. Keep in mind not all ideas will work, but you WILL get feedback from even failed efforts.
      Getting in this mindset requires you to recognize that by the time you see an opportunity, it is almost too late. Take the opportunity anyway. It will be a learning experience.
      If you use a lawyer, find a liberal one.
      Be prepared for success.
    • #6 Start conversations
      Content creators almost always want feedback.
      Ask for feedback. GIVE feedback.
      Help shape the conversation.
      Read what others are saying.
      This allows you to be relevant.
    • #7 Reinforce Relationships
      91% of social networking teens use the SNS sites to stay in touch with offline friends.
      Social media works best when it reinforces existing relationships, not replace them.
      Support your online activities with offline, face to face events & programs.
    • #8 Cultivate semi-public spaces
      Teens create their own social spaces where they feel comfortable sharing ideas and expressing themselves.
      Semi-public spaces like social networking groups offer participants a forum to ask questions and share ideas.
      Create your own groups, places, discussion rooms.
      Ask questions. Be almost an invisible ‘moderator.’ Let the teens answer the questions as much as possible.
    • #9 Use Growing Social Consciousness
      Teens WANT to make a difference.
      69% of young people believe that corporations can make a bigger difference in the world than politicians can.
      53% of teen trendsetters bought a product that donated money to a cause.
      Tie programs into tangible results. (i.e. Plant a tree.)
      This gives teens a feeling of control and shows immediate results.
    • #10 Leverage the Power of Your/Their Network
      Get out there and physically meet with the teens.
      Never underestimate the power of someone saying “You know, you should really meet…”
      Encourge “Pay it forward” and help people out.
      Help the teen see the big picture. Somedays, they are the giver, and somedays they are the receiver.
      The world is all about connections. Have the teens share their connections. . . And the message.
    • Final Thoughts
      • A successful Social Media presence for teens is more than creating a presence on the Internet. You need to use the tools they already use.
      • It requires a strategy fully integrated with your goals, including planning, implementation, ongoing maintenance, monitoring, analyzing metrics & repeat.
      • Make your resources infinitely shareable.
      • Connecting with people you don’t know is not as important as connecting with people you NEED to know.
      • Create opportunities for the teens to collaborate. Collaborate with other agencies.
      “Once you start down this path, forever will it dominate your destiny.”
    • Social Media Resources
      What is Blogging?
      What is Twitter?
      What is YouTube?
      http://www.youtube.com/watch?v=ddO9idmax0o
      http://www.youtube.com/watch?v=NN2I1pWXjXI
      http://www.youtube.com/watch?v=d2PbdIzAVKs
    • Mark Twain Quote
      “The secret of getting ahead is getting started. The secret of getting started is breaking your complex overwhelming tasks into small manageable tasks, and then starting on the first one.”
      -Mark Twain
    • Thank You & Questions
      Tom Brown
      Social Media Specialist