“The Cornershot Project”
Play the game. Meet the people. Invest.

FIFA WORLD CUP 2010
• 450.000 expected visitors
• 32 Competing nations
• World wide media attention
• A multi billion euro investment

However...

Not for everybody...
• FIFA Partners exclusivity in most
areas
• High security measures excluding
many
• Local bussinesses have limited
access to international fans

Separated worlds
• Soccer fans will spend their time in
luxury hotels, stadiums, fan zones
and at touristic attractions
• Most locals are bound to their
townships and will not easily meet
many international visitors

The cornershot project:
Celebrating the sport together!
• International fans play with local community
• On their own pitch
• In their township

What exactly?
• International soccer fans play soccer
in townships, with community
• 6 small scale soccer events in a
Durban township
• No soccer level required, it is a fans’
game, not a pro play
• Cultural interaction through sports
• Local businessess facilitate the events
• Visiting fans have the opportunity to
invest in these local business through
microcredit peer to peer system

Social Goals
• Offer international soccer fans a
valuable cultural exchange with the
township community
• Portray a more positive image of
township people
• Offer township an unforgettable World
Cup experience

Economic Goals
• Increased involvement of township people
and businesses in World Cup
• Direct economic impulse in the area
• Involvement of township (micro) enterprises
• Contributing to people’s socio-economic
security
• Offer inspiring donation or investment
opportunities to visitors

Sustainable impact
through microcredit
• Partnership with microcredit initiatives
• Social investment opportunities for fans
• Long term sustainable impact through
investment

Preliminary event program
Soccer games Other events
• 4x4 games of 15 minutes each • Big screens to watch
• “Penalty experts” who scores/ games together
stops most? • Music
• “Dream goals” Re enact • Workshops
yesterday’s best goal of the
World Cup • Celebritiy visits
• “High ball Kings” Don’t drop it • Local product
presentations
skills
• Small enterprise
presentations

Estimated Numbers
• 6 Events during 4 weeks (13 June - 7 july)
• Duration event 4 hours
• 20 International fans per event
• 20 Township Players per event (variable)
• 100 spectators
• 5 facilitating local businesses.
• Total people directly involved: ± 840

Media targets
(minimum)
• 5 international newspapers
• 5 international radio broadcasts
• Broadcast on national television channel
(South African and international)
• Several websites and social media
platforms
• Estimated reach: > 100.000

Benefits for
Cornershot Partners
• Unique project for Corporate Social
Responsibility
• Branding towards international football
fans and local markets
• High media value

The Cornershot team
! Guido Wagter (31)
business analist ABN AMRO Bank
! Just Boon (31)
freelance creative and director.
! Mathijs Huis in ‘t Veld (29)
business developer Enviu
Foundation

Contact & Information
Just Boon
Cornershotproject@gmail.com
+31(0)627034395