MOVIE LESSONS FOR MANAGERS or MBA, the MOVIE VERSION
CITIZEN KANE Entrepreneurship Often referred to as “The greatest movie of all time” this 1941 Orson Welles creation chronicles the rise of Charles Foster Kane, a character based upon the American newspaper magnate William Randolph Hearst. It’s a lesson in how power changes and corrupts, and how to built success on meager beginnings. QUOTE "If I hadn't been very rich, I might have been a really great man." (Kane)
THE REPLACEMENTS Team-building A sports movie in the tradition of Hoosiers or Remember the Titans, this 2000 production is all about team-building, and the way teams enhance performance. With a healthy dose of the impact of attitude change on performance, this is one of my favorite movies, admittedly also because it stars Keanu Reeves. QUOTE “Winners always want the ball … when the game is on the line” (Coach Jimmy McGinty)
IN GOOD COMPANY Sales management This 2004 features Dan (Dennis Quaid), a long-suffering ad-sales exec who is demoted in the wake of a corporate take-over. Forced to work under a boss who is many years his junior, Dan has to reevaluate several assumptions, relearn skills that he hasn’t used in may years, andmanage with grace under trying circumstances. QUOTE - I'm gonna have to let some people go. - Why do you say let them go? They don't WANT to go. Why don't you just say fire them? - Because it sounds better. - Not to the person getting fired it doesn't.
THE ENGLISHMAN WHO WENT UP A HILL AND CAME DOWN A MOUNTAIN Human Capital Two English surveyors threaten the pride and sense of community in a small Welsh village when they classify the local mountain as a hill because it is under the required 1000 feet. The villagers react by banding together and raising a mound of earth on top of the hill, to make it reach the standard height to be called a mountain. (Made in 1995, set in 1917) QUOTE In France, we dug trenches ten miles long. We took earth from here and made hills there. We moved entire fields. You wouldn't believe what we did. It's possible. It's just hard work. (Johnny Shellshocked Jones)
WHAT WOMEN WANT Consumer behavior A chauvinistic, successful ad executive gets sudden insight into women’s secret thoughts and learn about the dichotomy between thinking and behavior, as well as about using your insight into the other’s mind to your advantage. Unscrupulous and unethical at times, the movie is still a good lesson in marketing, with the added bonus of being a good rom-com as well. QUOTE "If you know what women want, you can rule! " (J.M. Perkins)