Podcasting  Corey Pudhorodsky www.501c3cast.com   January 28, 2009
Using ReadyTalk <ul><li>Chat & raise hand  </li></ul><ul><li>Mute = *6,  Unmute = *7 </li></ul><ul><li>If you lose your in...
You are being recorded <ul><li>This seminar will be available on the TechSoup & NTEN websites: </li></ul><ul><ul><li>www.t...
Podcasting  Corey Pudhorodsky www.501c3cast.com   January 28, 2009
Determine Your Audience <ul><li>Your Constituents </li></ul><ul><li>New Supporters </li></ul><ul><li>Existing Podcasts </l...
Podcast Listeners <ul><li>Jan 2008 = 33 million digital audio listeners </li></ul><ul><li>Male and Female and All Ages </l...
Be Unique Flickr: Marie(RedFlynn)
Building the Podcast <ul><li>Planning </li></ul><ul><li>Recording </li></ul><ul><li>Editing </li></ul><ul><li>Hosting </li...
Planning <ul><li>Scheduling </li></ul><ul><li>Participants/Hosts </li></ul><ul><li>Script </li></ul><ul><li>Effects/Music ...
Recording <ul><li>Environmental Considerations </li></ul><ul><li>Hardware </li></ul><ul><li>Software </li></ul>Vs. http://...
Hardware Options <ul><li>USB Headset </li></ul><ul><li>Dynamic or Condenser Mics </li></ul><ul><li>Soundboard </li></ul><u...
Software <ul><li>Audacity </li></ul><ul><li>Garage Band (Mac) </li></ul><ul><li>Sony Sound Forge </li></ul><ul><li>Adobe A...
Editing <ul><li>Content and Engagement </li></ul><ul><li>Verbal Ticks and Mistakes </li></ul><ul><li>Volume, Levels and Co...
Editing: Basic Functions <ul><li>Selection, Cut, Paste </li></ul><ul><li>Silence </li></ul><ul><li>Amplify </li></ul><ul><...
Hosting
Promotion and Sharing <ul><li>iTunes </li></ul><ul><li>Podcast Pickle </li></ul><ul><li>Podcast Alley </li></ul><ul><li>Od...
Metrics and Ratings
Back to the Storytelling… <ul><li>7 Elements of Digital Storytelling: </li></ul><ul><ul><li>Point (of View) </li></ul></ul...
1: Point of View <ul><ul><li>Communicate a   realization  </li></ul></ul>http://www.flickr.com/photos/mrhayata/384710377/
2: Dramatic Question <ul><li>What are people asking if your organization can help solve? </li></ul>http://www.flickr.com/p...
3: Emotional Content <ul><li>Story of Rebirth </li></ul><ul><li>Allow people to relate it with their everyday life. </li><...
4: Your Voice <ul><li>Experiment and get comfortable with your voice. </li></ul><ul><li>Listen to yourself in different lo...
5: Soundtrack <ul><li>Let music help tell your story. </li></ul><ul><li>Keep it “podsafe” </li></ul><ul><li>Music.podshow....
6: Economy <ul><li>Describe what they can’t see, but also let your listeners paint the picture themselves. </li></ul>http:...
7: Pacing <ul><ul><ul><li>Change voices </li></ul></ul></ul><ul><ul><ul><li>Breaks  </li></ul></ul></ul><ul><ul><ul><li>Si...
What’s Missing from Your Message? <ul><li>Stories   that have not been told? </li></ul><ul><li>Events  that are not being ...
Examples and Cases <ul><li>Support and Build Community </li></ul><ul><li>Talk for Memories : Alzheimer Society of Ontario ...
Questions and Wrap-Up <ul><li>For more information: </li></ul><ul><ul><li>http://www.wearemedia.org/Tool+Box+Podcasting </...
Questions & Conversations <ul><li>NTEN </li></ul><ul><ul><li>nten.org </li></ul></ul><ul><ul><li>nten.org/blog </li></ul><...
Join us at the NTC!  http://nten.org/ntc
Storytelling & Social Media: 5-Part Series  <ul><li>Video Creation </li></ul><ul><ul><li>2/4/2009 11am Pacific </li></ul><...
Podcasting We would like to thank the  Packard and Surdna Foundations for their generous support of this webinar series.
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Storytelling & Podcasting

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Storytelling & Podcasting

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  • Storytelling & Podcasting

    1. 1. Podcasting Corey Pudhorodsky www.501c3cast.com January 28, 2009
    2. 2. Using ReadyTalk <ul><li>Chat & raise hand </li></ul><ul><li>Mute = *6, Unmute = *7 </li></ul><ul><li>If you lose your internet connection, reconnect using the link emailed to you. </li></ul><ul><li>If you lose your phone connection, r e-dial the phone number and re-join. </li></ul><ul><li>ReadyTalk support: 800-843-9166 </li></ul>
    3. 3. You are being recorded <ul><li>This seminar will be available on the TechSoup & NTEN websites: </li></ul><ul><ul><li>www.techsoup.org/go/webinars </li></ul></ul><ul><ul><li>www.nten.org/events/past/webinar </li></ul></ul><ul><li>You will receive a link to this presentation, material and links. </li></ul><ul><li>After the webinar, you can ask follow-up questions in the Emerging Technologies Forum: </li></ul><ul><ul><li>tinyurl.com/889o7w </li></ul></ul>
    4. 4. Podcasting Corey Pudhorodsky www.501c3cast.com January 28, 2009
    5. 5. Determine Your Audience <ul><li>Your Constituents </li></ul><ul><li>New Supporters </li></ul><ul><li>Existing Podcasts </li></ul><ul><li>Podcast Listeners </li></ul>http://www.flickr.com/photos/fortinbras/2948203082/
    6. 6. Podcast Listeners <ul><li>Jan 2008 = 33 million digital audio listeners </li></ul><ul><li>Male and Female and All Ages </li></ul><ul><li>Well-educated and Well-to-do </li></ul><ul><li>Spend time online and make online purchases </li></ul>http://cache.gizmodo.com/assets/images/gizmodo/2008/07/zune_tatoo_guy_steven_smith_3.jpg
    7. 7. Be Unique Flickr: Marie(RedFlynn)
    8. 8. Building the Podcast <ul><li>Planning </li></ul><ul><li>Recording </li></ul><ul><li>Editing </li></ul><ul><li>Hosting </li></ul><ul><li>Promoting </li></ul><ul><li>Metrics </li></ul>http://www.flickr.com/photos/paws_and_toes/561711674/
    9. 9. Planning <ul><li>Scheduling </li></ul><ul><li>Participants/Hosts </li></ul><ul><li>Script </li></ul><ul><li>Effects/Music </li></ul><ul><li>Announcements and Acknowledgements </li></ul>http://www.flickr.com/photos/mmmazzoni/43746579/
    10. 10. Recording <ul><li>Environmental Considerations </li></ul><ul><li>Hardware </li></ul><ul><li>Software </li></ul>Vs. http://www.flickr.com/photos/8554696@N03/2465601346/ http://www.flickr.com/photos/bruhsam/3166560443/
    11. 11. Hardware Options <ul><li>USB Headset </li></ul><ul><li>Dynamic or Condenser Mics </li></ul><ul><li>Soundboard </li></ul><ul><li>Mobile Devices </li></ul><ul><li>Video Recording </li></ul>
    12. 12. Software <ul><li>Audacity </li></ul><ul><li>Garage Band (Mac) </li></ul><ul><li>Sony Sound Forge </li></ul><ul><li>Adobe Audition </li></ul><ul><li>Levelator </li></ul><ul><li>Skype </li></ul><ul><ul><li>Pamela </li></ul></ul><ul><ul><li>Hot Recorder </li></ul></ul><ul><ul><li>Audio Hijack Pro </li></ul></ul>
    13. 13. Editing <ul><li>Content and Engagement </li></ul><ul><li>Verbal Ticks and Mistakes </li></ul><ul><li>Volume, Levels and Compression </li></ul><ul><li>Timing and Fades </li></ul><ul><li>Creating the MP3 File </li></ul>“ All conditioned things are impermanent, and of the nature to arise and pass away.”
    14. 14. Editing: Basic Functions <ul><li>Selection, Cut, Paste </li></ul><ul><li>Silence </li></ul><ul><li>Amplify </li></ul><ul><li>Fade In/Out </li></ul><ul><li>Compressor </li></ul><ul><li>Import </li></ul><ul><li>Export as mp3 </li></ul>
    15. 15. Hosting
    16. 16. Promotion and Sharing <ul><li>iTunes </li></ul><ul><li>Podcast Pickle </li></ul><ul><li>Podcast Alley </li></ul><ul><li>Odeo </li></ul><ul><li>Social Networks </li></ul><ul><li>Others? </li></ul>http://www.flickr.com/photos/14589496@N05/2371165319/
    17. 17. Metrics and Ratings
    18. 18. Back to the Storytelling… <ul><li>7 Elements of Digital Storytelling: </li></ul><ul><ul><li>Point (of View) </li></ul></ul><ul><ul><li>Dramatic Question </li></ul></ul><ul><ul><li>Emotional Content </li></ul></ul><ul><ul><li>The Gift of Your Voice </li></ul></ul><ul><ul><li>The Power of the Soundtrack </li></ul></ul><ul><ul><li>Economy </li></ul></ul><ul><ul><li>Pacing </li></ul></ul>http://www.storycenter.org/cookbook.html
    19. 19. 1: Point of View <ul><ul><li>Communicate a realization </li></ul></ul>http://www.flickr.com/photos/mrhayata/384710377/
    20. 20. 2: Dramatic Question <ul><li>What are people asking if your organization can help solve? </li></ul>http://www.flickr.com/photos/mundane_joy/3189466060/
    21. 21. 3: Emotional Content <ul><li>Story of Rebirth </li></ul><ul><li>Allow people to relate it with their everyday life. </li></ul>http://www.flickr.com/photos/jodigreen/2750463369/
    22. 22. 4: Your Voice <ul><li>Experiment and get comfortable with your voice. </li></ul><ul><li>Listen to yourself in different locations saying different things. </li></ul>http://www.flickr.com/photos/yugen/2966490322/
    23. 23. 5: Soundtrack <ul><li>Let music help tell your story. </li></ul><ul><li>Keep it “podsafe” </li></ul><ul><li>Music.podshow.com </li></ul><ul><li>www.iodalliance.com </li></ul><ul><li>Or local artist who support your org! </li></ul>http://www.flickr.com/photos/gsimmonsonca/2552103027/
    24. 24. 6: Economy <ul><li>Describe what they can’t see, but also let your listeners paint the picture themselves. </li></ul>http://www.flickr.com/photos/32612963@N05/3224846856/
    25. 25. 7: Pacing <ul><ul><ul><li>Change voices </li></ul></ul></ul><ul><ul><ul><li>Breaks </li></ul></ul></ul><ul><ul><ul><li>Silence </li></ul></ul></ul><ul><ul><ul><li>Volume (but be careful) </li></ul></ul></ul><ul><ul><ul><li>Rhythm </li></ul></ul></ul>http://www.flickr.com/photos/sidehike/461189646/
    26. 26. What’s Missing from Your Message? <ul><li>Stories that have not been told? </li></ul><ul><li>Events that are not being captured? </li></ul><ul><li>Ideas that are not being shared? </li></ul><ul><li>Actions that have no call to motivate? </li></ul>http://www.flickr.com/photos/zen/197504832/
    27. 27. Examples and Cases <ul><li>Support and Build Community </li></ul><ul><li>Talk for Memories : Alzheimer Society of Ontario </li></ul><ul><li>Overeaters Anonymous: http://oablogger.wordpress.com/ </li></ul><ul><li>Educate, Deliver Services </li></ul><ul><li>Missouri Botanical Gardens: Who is Niki? Self Guided Tours </li></ul><ul><li>Panhandle-Plains Historical Museum: Connection Cast </li></ul><ul><li>ABA Podcasts: Educational Programs </li></ul><ul><li>Raise Awareness </li></ul><ul><li>Surfrider Foundation: On the Beach </li></ul><ul><li>WaterAid Podcast </li></ul><ul><li>Virtual Events and Increase Reach </li></ul><ul><li>Clinton Foundation Speeches Podcast </li></ul><ul><li>Granted Wish Foundation: Special Events Highlights </li></ul>
    28. 28. Questions and Wrap-Up <ul><li>For more information: </li></ul><ul><ul><li>http://www.wearemedia.org/Tool+Box+Podcasting </li></ul></ul><ul><li>Contact Info: </li></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>www.501c3cast.com </li></ul></ul><ul><ul><li>Twitter: @CoreyPud </li></ul></ul>
    29. 29. Questions & Conversations <ul><li>NTEN </li></ul><ul><ul><li>nten.org </li></ul></ul><ul><ul><li>nten.org/blog </li></ul></ul><ul><li>TechSoup </li></ul><ul><ul><li>techsoup.org </li></ul></ul><ul><ul><li>techsoup.org/learningcenter/index.cfm </li></ul></ul><ul><li>NetSquared </li></ul><ul><ul><li>netsquared.org </li></ul></ul><ul><ul><li>Netsquared.org/blog </li></ul></ul>
    30. 30. Join us at the NTC! http://nten.org/ntc
    31. 31. Storytelling & Social Media: 5-Part Series <ul><li>Video Creation </li></ul><ul><ul><li>2/4/2009 11am Pacific </li></ul></ul><ul><li>Creating Social Buzz </li></ul><ul><ul><li>2/11/2009 11am Pacific </li></ul></ul><ul><li>Social Media ROI </li></ul><ul><ul><li>2/18/2009 11am Pacific </li></ul></ul>
    32. 32. Podcasting We would like to thank the Packard and Surdna Foundations for their generous support of this webinar series.
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