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Facebook Final Presentation -Corey Bartos
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Facebook Final Presentation -Corey Bartos

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Presentation of my Social Marketing Strategy for Facebook

Presentation of my Social Marketing Strategy for Facebook

Published in: Technology, Business

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  • 1. Social Marketing StrategyBy: Corey Bartos
  • 2. Facebook At A GlanceLaunched In 2004 By MarkZuckerbergOver 800 Million UsersLargest Social NetworkingSiteRevenue Comes Mostly FromSelling Ad SpaceExpected To Make $4.27Billion In 2011
  • 3. Challenges and Goals Competing With Google for Advertising Dealing with ad targeting and privacy issues Goals: To improve the Social Network Experience for both Users and Advertisers
  • 4. ThemeCreate Interest Sections With Interactive Content Users: Interact and Socialize around particular category Advertisers: Target Advertisements based on category
  • 5. Social Media Strategy“Let’s Build It Together”
  • 6. First Step: Have Something To Work With Fantasy Sports SectionIntegrate ESPN for better product Promote as “Trial Run”
  • 7. Take It To The People! First Release To Sports Bloggers To Generate Buzz Officially Confirm On Facebook Blog and Announce “Let’s Build It Together” Campaign and encourage comments #LetsBuild Encourage anyone to give their input, Ideas that make sense will be implemented
  • 8. Take It To The Media! Sponsor Monday Night Football & Get the Word OutESPN Personalities Announce Improvements
  • 9. Metrics For Success1. Number Of Users Who Actively Participate 2. Increase CTR For Advertisers Targeting Section 3. Development Of Other Interest Sections
  • 10. Timeline & Budget Allocation Budget AllocationBegin Development Now& Work With ESPNRelease To Bloggers PageSummer 2012 10% Development 30%Begin “test run” At 20% Media &Start Of Football SponsorshipSeason Social Media 40%Apply Updates During Season UpdatesIf Successful, BeginDevelopment for OtherSections