Google +. Google + Local, and Local SEO

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Confused on what happened to Google Places? What about Google + Local? I'll cover in depth on how to use Google Places, Google + Local, and Google Local SEO for 2013 …

Confused on what happened to Google Places? What about Google + Local? I'll cover in depth on how to use Google Places, Google + Local, and Google Local SEO for 2013

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  • 2013, this is the year of social media optimization. It’s shifting away from search towards social. It’s converging… It’s becoming a circle of trust.
  • 2011, Google announced Google +, rolling out Google + Local in 2012. The new listing brought changes, videos have now disappeared unless you merge to Google + Local. Zagat vs. 5 star reviews. Can’t add updates in place dashboard.Google + Local Listings
  • In the Dashboard you can have five and only the first need be a standard category. The other four can be custom. In the G+ Page you must use 5 of Google’s pre selected categories. In the Dashboard there is little standardization. Regardless Google only displays two categories on the G+ Local pages. However most are used to determine relevance of a search so it makes sense to have more rather than fewer.Guidelines persist – don’t add keywords in categories, don’t add localization. Say what you are, not what you do…Although You’ll notice
  • Should I verify? Storefront business with a page in Google+ (under the local business/place category) who are using it regularly: request verification. You will need to get a postcard sent to your business address and enter the PIN. Then, manage this page using the Google+ pages admin. Do not use the Google Places for Business to edit after verifying in Google+.Verified owner in the Google Places for Business: continue to manage your information from the Google Places for Business dashboard and please wait for further instructions. We are working on a smooth upgrade process for everyone.New storefront businesses: (not verified on Google Places for Business) you may create a page in Google+ (under the local business/place category) and go through the verification process. Then, manage your page through the Google+ pages admin.What if I’m a ...Service area business with address correctly hidden: the upgraded (merged) local Google+ pages are not currently supporting service area businesses. Please continue to manage it via Google Places for Business and hide your address as necessary, detailed in the quality guidelines.Big brand or business with multiple locations: There is no way to link a single brand page to multiple local Google+ pages. Continue to manage your brand page in Google+, if you already have on. To manage your locations, continue to use use the Google Places for Business dashboard.Google Apps user: At this time, local Google+ pages cannot be verified using Google Apps accounts. If you’re looking to verify a local Google+ page for your business, we suggest using a personal Google+ account to be able to fully manage your page.- If you do not have a +Business page then you can’t start this process until you create one.- If you have a +Business Page which doesn’t have a page category of Local, it cannot be upgraded.
  • You really can’t set up a business profile, it must be personal. Why?Communities vs. GroupsClosed LinkedIn Groups+ 1’s vs. LinkedIn LikesAdding to Circles vs. Adding to ConnectionsGoogle + Analytics vs. LinkedInGoogle EventsGoogle AuthorshipURLS
  • Communities vs. GroupsClosed LinkedIn Groups+ 1’s vs. LinkedIn LikesAdding to Circles vs. Adding to ConnectionsGoogle + Analytics vs. LinkedInGoogle EventsGoogle AuthorshipURLS
  • If you’re a service area business, don’t create a local business or Google + Local page. Stick to places to manage your local business locations and set up a company institution or organization page instead.

Transcript

  • 1. 2012 Crown Partners. All Rights ReservedGoogle +, Google +Local & Local SEOPresented by Corey BarnettIf you’re into this thing called Twitter… Cincinnati Meetup 1
  • 2. 2012 Crown Partners. All Rights ReservedAboutContent Marketing Strategist | Marketing Coordinator | SEOer | Web AnalystGirlfriend | College | Professional | Travel | Blogging | Bonus: Triathlete & Musician #CINCISEO 2
  • 3. 2012 Crown Partners. All Rights ReservedWorkCrownWHO WE ARE 2001 | eBusiness Consulting Company Content | Commerce | Communications | AnalyticsWHO WE PARTNER WITH hybris | Adobe | ExactTargetCLIENTS St. Jude | General Motors | SUPERVALU | WyndhamLOCATED Dayton | Dallas | DenverWHAT DO I DO Corporate: Website | Content | SEO | SEM | Social #CINCISEO 3
  • 4. 2012 Crown Partners. All Rights ReservedAgenda• Introductions• Googleplex• Google Places/ Google + Local• Google +• Dirty Secrets• 2013 & Local Search #CINCISEO 4
  • 5. 2012 Crown Partners. All Rights ReservedGoogle + Perplexing = Googleplex2013, The Year Local Search Became Social, Personal• Google Places • In Search • In Google Maps• Google + • Social Network• Google + For Business • Local, Brands, Companies, • Social Component • In Maps, In Search #CINCISEO 5
  • 6. 2012 Crown Partners. All Rights ReservedWhat Happened to Google Places?Barbara vs. Best Buy #CINCISEO 6
  • 7. 2012 Crown Partners. All Rights ReservedWhy Merge with Google + Local?It’s enticing isn’t it?• Barbaras Page vs. Best Buy• You can now review other businesses as a business on +Local• You can respond to reviews• Anchor text, links• 60 Minute updates vs. 1 week• Multiple administrators• Increase engagement #CINCISEO 7
  • 8. 2012 Crown Partners. All Rights ReservedCategoriesIn Google Places vs. Google + Local• Google places • 5 categories • 4 can be custom• Google + Local • custom categories are removed• Avoid Custom Categories• View categories from Competitors• Test categories #CINCISEO 8
  • 9. 2012 Crown Partners. All Rights ReservedThe GoogleplexWhy is it so difficult to Merge? #CINCISEO 9
  • 10. 2012 Crown Partners. All Rights ReservedWhy Not Merge to Google + Local?When to Merge Google Places with Google + Local• Don’t Merge • With multiple locations • Service companies, even if address is excluded • Your Place Page is in a different Google Account as your Plus Page • You have a P.O box/can’t receive a postcard for verification • Google Apps User • Data issues in Places• Attempt • Local, existing place page in local category without service areas should attempt a merge #CINCISEO 10
  • 11. 2012 Crown Partners. All Rights ReservedGoogle + Local is Poorly ExecutedCombined with Legacy Google Places issues• Google Places Dashboard vs. Google + Local • Don’t make edits in Google Places dashboard after merging • Don’t wait too long to verify• Pending Verification • Weeks?• Loss of Ranking• Countless Bugs • International numbers reformatted• It’s Confusing • Loss of reviews, data missing• New Issue in Google Places • Service businesses, exclude your address • Google will find you! #CINCISEO 11
  • 12. 2012 Crown Partners. All Rights ReservedHelp!For Places & Google +• Google Support for Places• Google Phone Call Support for Local +• Help Center• Make Changes as Public User• Google Mapmaker #CINCISEO 12
  • 13. 2012 Crown Partners. All Rights ReservedGoogle +Set Up• Set up personal Google + • No you can’t create a business profile, it has to be personal• Better then LinkedIn #CINCISEO 13
  • 14. 2012 Crown Partners. All Rights ReservedGoogle + vs. LinkedInIt’s becoming clear who’s the winner OR #CINCISEO 14
  • 15. 2012 Crown Partners. All Rights ReservedGoogle + for BusinessIn Search Results #CINCISEO 15
  • 16. 2012 Crown Partners. All Rights ReservedGoogle + Branded/Company PageDirect Connect• Up to two recent posts will display in search results #CINCISEO 16
  • 17. 2012 Crown Partners. All Rights Reserved‘Direct Connect’Become eligible for Google + Business in Search• Add Google + Badge or rel=publisher to site• Add link to ‘about’ and relevant links• Meaningful # of followers #CINCISEO 17
  • 18. 2012 Crown Partners. All Rights Reserved Dirty SecretsDirty Secrets #CINCISEO 18
  • 19. 2012 Crown Partners. All Rights ReservedWhat Affects Ranking?David Mihm of GetListed Findings• Biggest Findings • Keyword in title • Exact keyword in categories #CINCISEO 19
  • 20. 2012 Crown Partners. All Rights ReservedView Full Presentation at http://slidesha.re/V0oCHg #CINCISEO 20
  • 21. 2012 Crown Partners. All Rights ReservedView Full Presentation at http://slidesha.re/V0oCHg #CINCISEO 21
  • 22. 2012 Crown Partners. All Rights ReservedView Full Presentation at http://slidesha.re/V0oCHg #CINCISEO 22
  • 23. 2012 Crown Partners. All Rights ReservedView Full Presentation at http://slidesha.re/V0oCHg #CINCISEO 23
  • 24. 2012 Crown Partners. All Rights ReservedView Full Presentation at http://slidesha.re/V0oCHg #CINCISEO 24
  • 25. 2012 Crown Partners. All Rights ReservedView Full Presentation at http://slidesha.re/V0oCHg #CINCISEO 25
  • 26. 2012 Crown Partners. All Rights ReservedView Full Presentation at http://slidesha.re/V0oCHg #CINCISEO 26
  • 27. 2012 Crown Partners. All Rights ReservedView Full Presentation at http://slidesha.re/V0oCHg #CINCISEO 27
  • 28. 2012 Crown Partners. All Rights ReservedAuthor Rank in SERPSFor Local SEO #CINCISEO 28
  • 29. 2012 Crown Partners. All Rights ReservedBusiness Photos #CINCISEO 29
  • 30. 2012 Crown Partners. All Rights Reserved #CINCISEO 30
  • 31. 2012 Crown Partners. All Rights ReservedBusiness Photos #CINCISEO 31
  • 32. 2012 Crown Partners. All Rights ReservedGoogle Local in 2013Social Media Optimization• Further convergence social + search + local • If someone in one of your Google Plus Circles recommends a specific web designer in Spokane, you are likely to see that same business high up in results when you go looking for a web designer in Spokane.• Schema Implementation • Authorship impacting rankings• Google + Local is fully rolled out #CINCISEO 32
  • 33. 2012 Crown Partners. All Rights ReservedAdditional Information• http://www.seomoz.org/blog/40-important-local-search-questions- answered• http://blumenthals.com/blog• Google + Personal SEO• How to Kick Ass in Google + Local• http://localsearchforum.catalystemarketing.com• Google Ranking Factors• Set Up Google + Local for Personal Business #CINCISEO 33
  • 34. 2012 Crown Partners. All Rights ReservedThank You #CINCISEO 34