Infocom webinar race car metaphore

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From Prep to racing, see how managing your business is a lot like driving a racecar.

Check fuel, tire pressure, electrical, etc.
Test brakes, transmission, steering, etc.
Warm up the engine
Review plan of attack
Team review of plan, roles, responsibilities, and goals (metrics)

Play position strategy
Know when to draft and when to pass
Anticipate turns – start high, move to low and tight
Anticipate obstacles
Watch the gauges – frequent fast reads
Drive with “field awareness”
Avoid desperate moves – leave that to the rookies

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Infocom webinar race car metaphore

  1. 1. Webinar Business Lessons from a Race Car Driver Guest Presenter Frank Coker, MBA, CMC CEO CoreConnex, Inc. www.corelytics.com frank@corelytics.com 425-454-5006 Ken LaCroix, MBA CFO Consultant Moveri Group, LLC. www.linkedin.com/in/kenlacroix klacroix@moverigroup.com 949-279-8219
  2. 2. About InfoComm International InfoComm International® is the global trade association for the audiovisual industry. InfoComm is committed to furthering the professionalism of the audiovisual industry through: – Education, training and certification – Developing and promoting industry standards – Local, national and global networking events infocomm.org Copyright 2014 by InfoComm International ®
  3. 3. InfoComm International Membership The most valuable membership in AV. Do you belong? • Belong to a community committed to professionalism, education, standards and the power of AV • Four free online education products • Free networking events, tradeshow access and InfoComm standards • Discounted education, market research, CTS exams Visit infocomm.org/jointoday or call 1.800.659.7469 Copyright 2014 by InfoComm International ®
  4. 4. Business Lessons from a Race Car Driver Housekeeping • This session is being recorded • Offers 1 CTS® renewal units • Access previous webinar recordings at infocomm.org/recordedwebinars Copyright 2014 by InfoComm International ®
  5. 5. Thanks to our sponsor! Copyright 2014 by InfoComm International ®
  6. 6. Agenda • • • • • • Race prep Course corrections Race track takeaways Dashboarding AV Industry Gauges InfoComm resources Copyright 2014 by InfoComm International ®
  7. 7. Race Prep • Race day plan – Pre-race checklist – Course analysis and plan – Risk mitigation / contingency plan – Opponent scouting / assessment – Team preparation Copyright 2014 by InfoComm International ®
  8. 8. Race Prep • Race day prep – Check fuel, tire pressure, electrical, etc. – Test brakes, transmission, steering, etc. – Warm up the engine – Review plan of attack – Team review of plan, roles, responsibilities, and goals (metrics) Copyright 2014 by InfoComm International ®
  9. 9. Execution – Course Corrections • • • • • • • Play position strategy Know when to draft and when to pass Anticipate turns – start high, move to low and tight Anticipate obstacles Watch the gauges – frequent fast reads Drive with “field awareness” Avoid desperate moves – leave that to the rookies Copyright 2014 by InfoComm International ®
  10. 10. Racetrack Takeaways • • • • • • Start with a plan and defined goals Get the team onboard Monitor continuously Steer ahead of the curves Know where you are in the pack Run consistent, aggressive race – Take measured risks – Avoid desperate moves • Get a coach Copyright 2014 by InfoComm International ®
  11. 11. InfoComm Dashboard powered by Corelytics Purpose • See trends • Compare to peers • Track goals • Set direction Copyright 2014 by InfoComm International ®
  12. 12. Pro AV Sales 24 month growth trend -14.1% 6 month growth trend +18.4% Copyright 2014 by InfoComm International ®
  13. 13. Pro AV Gross Margin 24 month growth trend -10.4% Sales -14.1% 6 month growth trend +13.7% Sales +18.4% 12 month % of revenue 29.2% Copyright 2014 by InfoComm International ®
  14. 14. Pro AV Payroll 24 month growth trend -16.9% Sales -1.6% 6 month growth trend -3.0% Sales +0.9% 12 month % of revenue 26.1% Copyright 2014 by InfoComm International ®
  15. 15. For More Information https://infocomm.corelytics.com Copyright 2014 by InfoComm International ®
  16. 16. InfoComm Benefit: Free Financial Forecast • Current Corelytics subscribers • New Corelytics subscribers How? • Email: support@corelytics.com • Subject: Financial Strength • Text: Your contact information Copyright 2014 by InfoComm International ®
  17. 17. Business Lessons from a Race Car Driver • Questions? • frank@corelytics.com klacroix@moverigroup.com • aabrams@infocomm.org • Archives available at infocomm.org/recordedwebinars Copyright 2014 by InfoComm International ®
  18. 18. Business Lessons from a Race Car Driver Thank you for attending! • Please join us for our next webinar: “Mobile Tools to Support the Classroom” on March 5, 2014 at 1pm Eastern Time • View all upcoming webinars at www.infocomm.org/webinars • View upcoming events at www.infocomm.org/events • Get the latest news about pro-AV programs and events www.infocomm.org/subscribe Copyright 2014 by InfoComm International ®

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