Who We Are
Corbin-Hillman is a public relations and marketing communications firm that has
brought fame and fortune to clients for more than 30 years.
We are a team of proven professionals with the strategic and creative talent to
help build your brand and grow your business.
We have offices in New York, Miami and Milan to help serve our clients.
And, above all, we are a family business that treats our clients like family.
Michelle Corbin Hillman, President
Michelle began her career as a promotions editor at Town &
Country magazine, then heeded the call of the grease paint and
jumped to theatre taking a job at City Center of Music and Drama
as an assistant producer. She worked with all the major troupes
such as ABT, City Ballet, Joffrey, Dance Theatre of Harlem, Alvin
Ailey as well as coordinating the cultural exchange programs. In
1977 she decided to take her combined media and entertainment skills to work in the marketplace
and founded Corbin & Associates.
Founder & Michelle has worked in public relations for over 30 years building memorable branding strategies
Principal and enduring media programs. She has worked internationally throughout Europe, Asia and the
United States. Some of Corbin’s clients have included Nabisco, Sephora, Finlandia, Bermuda
Department of Tourism, Joseph E Seagram, Diageo, Kobrand, Hebrew National, LVMH, Shiseido,
Hearst and National Geographic.
Michelle is a graduate of F.I.T. and was an English major at NYU. Michelle Hillman was one of
the founding members of the James Beard Foundation and, for a decade, she penned the food
column for Hudson Valley Magazine. She also served on the media board of the Heart Association
and the Advisory Board of Scholastic magazines’ Home Office Computing.
Ms. Hillman lives in Manhattan with her husband Patrick and they have a home in Hudson Valley.
They have one son who is a partner in Corbin-Hillman Communications.
Sean-Patrick M. Hillman,
Executive Vice President
Sean-Patrick literally grew up in the field of advertising and
public relations. His father headed up hot creative ad shops in
the seventies, eighties and nineties. His mother, Michelle Corbin
Hillman, founded Corbin-Hillman Communications. He began his
career in his teens in the mailroom of the agency and worked as a
nightclub promoter at night. During his university studies, he focused on journalism, interning at
The Charlie Rose Show and at CNN. He then worked as a business journalist for CNNfn, CNN’s
Principal financial news network, for three years.
Sean-Patrick joined Corbin-Hillman Communications full-time in 1999 and has held several
positions, most recently becoming EVP and Principal. His account experience includes BACARDI,
Jose Cuervo Tequila, Sephora, Shiseido, Barbie, Spice World Tour, fetish by Christina Aguilera,
Supermodel Valeria Mazza, Artexpo New York, National Geographic, Bermuda Department
of Tourism and several properties on St. Lucia. Sean-Patrick is also a member of the Society of
Professional Journalists and Public Relations Society of America.
Sean-Patrick is married to Singer/Songwriter Kylie Edmond and they live in Manhattan with
their dog, Snickers.
Howard Dolgon, Principal
As a founding member of Alan Taylor Communications, Inc.,
the leading independent sports public relations agency in the
country, Howard Dolgon has spent more than 25 years in the public
relations/marketing field. A graduate of Brooklyn (N.Y.) College,
Mr. Dolgon has created and implemented numerous award-
winning programs for a variety of corporations including
MasterCard International, General Mills and Diageo. He has handled promotions throughout
the United States, Europe, and South America for World Cup Soccer and the Olympic Games.
Principal Both he and Mr. Taylor were named by the New York Daily News as two of the top 40
influential sport figures in New York.
Mr. Dolgon is a visiting professor at the prestigious S.I. Newhouse School of Public
Communications of Syracuse University and is a member of the Board of Advisors for the school’s
sport management program. Mr. Dolgon is a member of the American Hockey League’s
Executive Committee. He has also promoted NBA preseason games and world-class boxing
events in Syracuse. Mr. Dolgon is 51 years old and has homes in East Meadow, NY
and Boca Raton, FL.
He and his wife Joy have five children, Mike, Garrett, Connor, Brittany and Alec and
their dog, Rubie.
For more than three decades, Patrick Hillman’s marketing
acumen, strategic insights and creative branding talent have
brought fame and fortune to scores of brands.
Early in his career, Patrick rose to the senior ranks of two of the
hottest creative agencies of that time: Scali, McCabe, Sloves and
Levine, Huntley, Schmidt. He then became the director of worldwide strategic planning for HDM,
a top ten global agency owned by Young & Rubicam and Dentsu. Later as president of HDM/USA,
he built it into one of the leading creative shops in the 1980’s. By the early 1990’s Patrick tired of
Partner the bureaucracy and BS of big agency life and went out on his own. Success followed.
The key to Hillman’s success is his unsurpassed ability to consistently bring breakthrough solutions
to a broad range of marketing and branding challenges, including: Subaru, Perdue, Maxell, Dannon,
Lea & Perrins, Colgate, Dior, Tom’s of Maine, National Geographic, Sephora and many, many more.
Hillman’s work has won virtually every major creative and marketing award in the business, but
the thing that matters most to Patrick is that his work helps clients gain competitive advantage,
builds their businesses and enhances the long-term equity of their brands.
hillman & partners
Mark has over 25 years experience helping clients build strong
brands and marketing plans that generate superior results. Mark’s
skills are a combination of strategic insight and executional
excellence. He uncomplicates the toughest strategic issues. And, his
tactical plans are laser-focused.
Mark’s experience includes senior marketing management positions: VP Marketing at PETsMART
Partner and Director of Marketing at Kraft. Additionally, his agency account management experience
includes: DDB, HDM and McCabe & Company working on brands such as VW, Porsche, Colgate,
Kraft and Weight Watchers.
Mark has an MBA from Clark University, Worcester, MA and he served as a First Lieutenant in the
hillman & partners
Ciappi-Corbin is a partnership formed by Michelle Corbin Hillman and Roberta Ciappi, principal
of Studio-Ciappi Public Relations and Marketing in Milan, Italy. This partnership allows all of our
clients to have full access to our expertise and services throughout The United States and Europe.
Roberta Ciappi has had extensive experience in the consumer luxury products and business
International service fields with clients ranging from Fiat to Valentino to Walt Disney.
Ciappi-Corbin has the capabilities, the contacts and the expertise to make it happen on a global
or local basis. We know how to market your product, create your message and build your brand or
company throughout the world or just in your corner of it.
Operating under the same philosophy, our companies have successfully served many mutual clients.
WhAt We Deliver
Corbin-Hillman delivers the full power of public relations to create competitive
advantage for our clients. From strategic planning to program execution
and management, we offer a constellation of public relations and marketing
communications disciplines to create programs that are seen,
talked about and acted upon.
Blogs, YouTube, etc.) Public Relations
(Planning & Management)
Services Crisis Management
Brand & Product Publicity
Special Events Communications
hillman & partners
At Corbin-Hillman, we have a long and consistent track record of creating public
relations programs that deliver exceptional ROI for our clients. It’s PR that pays.
Ritz Cracker’s 50th Anniversary
To revitalize Ritz’s upscale image through a broad-based
publicity campaign. Ritz was still #1 in the butter cracker
category, but upstarts in the gourmet cracker category were
beginning to eat away at Ritz’s market share.
Case Studies To implement an intensive print and broadcast media campaign to reach the consumer.
The campaign was targeted at the food, lifestyle and business press.
Forbes, Newsweek, Chicago Tribune, Philadelphia Inquirer, Dallas Times Herald,
The Today Show, NBC Nightly News with Tom Brokaw, etc.
This campaign generated press results beyond Nabisco’s expectations. The net result
was that Ritz sales increased 25%.
To reinforce and reaffirm the Oreo cookie brand position as the best-selling, most loved cookie
in the world.
To implement an intensive, upbeat print and broadcast media campaign to illustrate the
popularity and longevity of the Oreo cookie and its perennial appeal “to the children of all ages”.
The New York Times, AP, UPI, King Features Syndicate, Daily News Wire Service, Seattle Times,
Minneapolis Star Tribune, The Tonight Show, Late Night with David Letterman,
The Today Show, etc.
This campaign put Oreo sales off the charts. Nabisco had to run all it’s bakeries 24 hours
a day to keep up with the increased demand for product.
The Launch of Sephora in the U.S.
To aggressively introduce the French retail and beauty concept known
as Sephora to the US market. The timeline called for a projected 50
retail locations nationally within two years.
To implement an intensive media campaign to educate and excite the consumer and beauty
vendors about the Sephora. The campaign was targeted at the beauty, fashion, lifestyle
and business media outlets. Strategically targeted opening events which reflected the flavor
of each market were planned and executed.
Forbes, People, Newsweek, The New York Times, Chicago Tribune, Los Angeles Times,
Houston Chronicle, San Diego Union Tribune, Miami Herald, Dallas Morning News, and
The Washington Post.
This campaign generated $17 million in earned media during its first two years.
Sephora fever took over the beauty industry. Sephora.com was launched and retail openings
went as scheduled.
Bacardi Classic Cocktail Mojito
To launch the company’s first Ready To Drink (RTD) product based on the
ever popular cocktail, Mojito, while increasing awareness of the Original
BACARDI Mojito as the first in history.
Extensive sampling and pitching to the Top 25 newspapers,
bloggers and local broadcast outlets across the nation. The campaign
targeted food, entertainment, lifestyle and liquor and food consumer
Case Studies and trade press.
The Wall Street Journal, The Miami Herald, Las Vegas Review-Journal,
Los Angeles Times, Reuters, The Dallas Morning News, Houston
Chronicle, WNBC-TV, WCBS-TV, KTLA-TV
Successful launch outpacing competition in the Ready-to-Drink category by 40%.
$3.5 million in earned media reached approximately 500 million consumers in 45-days.
The Finlandia Vodka Clean Water Challenge
To create a program that builds brand identity and generate national awareness
of Finlandia within the upscale consumer market.
To focus on the brand’s association with the environment in a new and exciting
way with a never before attempted 1,000 mile kayak race from Chicago to
New York. The media campaign was targeted at the lifestyle, sports, business
Case Studies media and the liquor trade industry.
Sports Illustrated, Time, Newsweek, The New York Times, Chicago Tribune,
Detroit Free Press, CNN, ESPN (which created a special on the event), and
the ABC Wide World of Sports.
This five-year campaign generated over 450 million media impressions each year,
raised money for the conservation and preservation of our waterways and resulted
in a sales increase of 34% for the Finlandia brand.
Jose Cuervo Tequila’s 200th Anniversary
To enhance brand awareness and increase brand usage, outside of just “Mexican
foods” through a 200th anniversary celebration of Jose Cuervo.
Hosted bicoastal Cuervo style dinner events in San Francisco and New York.
Each featuring one Mexican and two American star chefs who created culinary
feasts with pairings of Cuervo Tequilas for these galas as well as art, décor,
and entertainment from the six Mexican States. Implemented a contest to find
the “next Margarita,” featuring well-known spirits experts as judges. The print
and broadcast media campaign targeted food, entertainment, lifestyle and
liquor and food trade press.
The New York Times, Chicago Tribune, Philadelphia Daily News, USA Today,
The Tonight Show, Bloomberg Information Radio, Gourmet and Food & Wine.
Increase in brand awareness and excitement among press and consumers.
Program reached approximately 300 million consumers.
Artexpo New York 2008
To reinvigorate interest, awareness and traffic at the
world’s largest fine and popular art fair in its 30th year.
To generate interest in and attendance at Artexpo New York 2008, we targeted all media outlets
in the tri-state metro area as well as specific national outlets in the art, lifestyle, and consumer
product categories. This resulted in coverage across every media outlet in New York for the
first time in its 30-year history. The Mayor of the City of New York declared the five days of the
exhibition as “Artexpo New York Days.”
The New York Times, The Wall Street Journal, CBS The Early Show, Newsweek, Vanity Fair,
ELLE, New York Daily News, New York Post, WNBC-TV – Sunday Today in New York,
The media campaign increased brand awareness and generated excitement among the press
and consumer sectors. The program delivered over $1 million in earned media and a 30% increase
in consumer traffic.
National Geographic Licensing:
Home, Apparel And Toys
To bolster awareness and increase revenue for a variety of lifestyle-oriented consumer products
created specifically for National Geographic’s licensing program.
Goals to garner broad based media coverage in lifestyle, business and trade outlets were
Case Studies exceeded by focusing on National Geographic’s enduring reputation for quality, credibility,
The New York Times, ABC’s Extreme Makeover: Home Edition. Family Circle, Home Magazine,
Houston Chronicle, LA Times, Newsday, Men’s Fitness, American Way, USA Today.
In 2008 alone, National Geographic Licensing generated over $8 million in earned media
compared to advertising dollars. Retailers and media alike continue to respond positively to
the concept, the brand, and most of all, the campaign.
To increase awareness of, and travel to, the island of Bermuda; positioning as “a world away
in less than two hours” (the quick luxury getaway); showcasing its pink beaches, colonial past
and new high-end luxury oriented properties.
Milestones were reached through strategically positioned media tie-ins for travel, lifestyle, and
honeymoon/wedding as well as baseline media tactics, gateway city press events, and FAM trips.
Case Studies Additional executions included the Bermuda Music Festival, PGA Grand Slam, Bermuda’s 400th
Anniversary and year-long on-island promotions.
The Today Show, The New York Times, The Wall Street Journal, USA Today, Conde Nast Traveler,
Forbes, The Washington Post, Boston Herald, Food Network
The island experienced a dramatic increase of media coverage achieving more than
a 50% increase versus prior years. The average earned media valuation for Bermuda was
$18 million per quarter.
Bacardi B-Live U.S. Concert Tour
Utilize a publicity driven campaign to create local and national
awareness for BACARDI B-LIVE, a 24-city summer experiential
music tour, as well as position BACARDI as a trendsetter –
engaging their consumer using music as the vehicle for creative,
Strategically implemented an intensive media campaign targeting specific media outlets whose
viewership or readership were aligned with BACARDI’s target demographic, within designated
Case Studies markets and nationally. BACARDI B-LIVE was leveraged as an interactive music event and rousing
audio and visual experience, as well as a unique sampling opportunity, to entice media to attend.
Associated Press, The Daily News, Los Angeles Time, Forbes, Billboard, Fader, The Miami Herald,
The Boston Globe, The Washington Post, SPIN
The public relations campaign generated over $15 million in earned media. This included over
101 million impressions in local and national magazines, dailies, weeklies and online publications.
These efforts resulted in increased media and consumer recognition for BACARDI B-LIVE as a
collaborative and dynamic experience that resonates with consumers. It also further strengthened
the BACARDI brand and its leadership position in creative music branding.
Our category experience is expansive. It spans the full spectrum of business,
from corporate image to beauty to spirits to luxury goods to consumer
products and beyond.
Barbie Personal Care
US Introduction Clinique La Prairie
50 Retail Locations
Lise Watier Cosmetiques (Canada)
Sephora Private Label Cosmetics
Shiseido Neiges Pour Homme
Clé de Peau BEAUTÉ
Bill Blass Fragrances
Beauty & Dana Perfumes
Chantilly Pierre Cardin
Pierre Cardin for Women
Love’s Baby Soft
Pro 10 Polish and Nailcare Tom’s of Maine
Trish McEvoy Cosmetics
Bacardi USA, Inc.
Black Velvet Whisky
Bacardi Traditional Rums
Bacardi Flavored Rums
Heublein Premium Cocktails
Jose Cuervo Tequila
Bacardi Classic Cocktails
Bacardi B-LIVE An American Place
Tequila Cazadores 1766 Tavern at The Beekman Arms
An American Place Restaurant
American Spoon Foods
Food, Wine Condiments
Hot Dogs Boru Vodka
Brady’s Irish Cream
Joseph E. Seagram & Sons
Celtic Crossing Liqueur
Clontarf Irish Whiskey
Seagram Distillers (Spirits Portfolio)
Knappogue Castle Whiskey
Nabisco Pallini Limoncello
Chips Ahoy! Sea Wynde Rum
National Geographic Enterprises
Birding Collection at Lowe’s
Block Clothing – National Geographic Sportswear
& Expedition Gear Esquire
Cellular Abroad – International Cellular Phone Good Housekeeping
Citiwell Optics Town & Country
EganaGoldpfiel Watch Collection Seventeen
Floragem – Wollemi Pine
Handheld Birding Device (PDA – Palm, Inc.)
Licensing iPhoto Art
Linda Jones Enterprises
Warner Bros. Chuck Jones Animation Art
Lane Home Furnishings
Chuck Jones Galleries
New Creative Outdoor Furniture
Chuck Jones Center for Creativity
RJS The Art of Dr. Seuss – “Seuss-entennial”
SFerra Bros. Linens
New York Licensing Show 2007-8
Toys at Target
Anne Barge Bridal
Elizabeth Locke Jewels
Elizabeth Locke Jewels on Madison Avenue
22 Neiman Marcus Boutiques; Nationwide
James Beard Foundation
Not-for-Profit March of Dimes
Catholic Relief Services
Bermuda Department of Tourism
SunSwept Resorts, St. Lucia
LeSPORT, The Body Holiday
Plantation on Cotton Bay
Leslie Caron’s Auberge
The Ocean Club, Sint Maarten, N.A.
Marilyn Monroe 12: The Last Official Photographs
Animazing Gallery of Marilyn Monroe
artDC Peter Max
Artexpo Atlanta POP International Galleries
Artexpo New York SPS Limelight Agency
Associated Press Photographic Archive The Art of Dr. Seuss
Arts The Chase Group The Art of Ronnie Wood (of Rolling Stones fame)
Clemens Briels The Art of a Playboy Playmate by Victoria Fuller
Collector’s Editions The Art of Stephen Holland
David Willardson Wyland
Disney Fine Art The Mad Day: Summer of ’68, The Beatles
Photographic Collection by Tom Murray
Architecture & Santiago Calatrava
Design Charles Lock Stone Center
Music & Bacardi B-Live
Dance Theatre of Harlem
Entertainment Bermuda Music Festival
People’s Performing Arts of China
Sephora – 50 Retail Locations Julie’s Artisans Gallery
Retail Crabtree & Evelyn Caswell-Massey
Scholastic, Inc. Pace Communications
Publishing Home Office Computing Elegant Bride
NBA - Bacardi Gold Standard UFC - Tequila Cazadores Authentic Spirit Award
Sports Finlandia Vodka Clean Water Challenge Nabisco Men’s Tennis