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Writing Is A Process
Writing Is A Process
Writing Is A Process
Writing Is A Process
Writing Is A Process
Writing Is A Process
Writing Is A Process
Writing Is A Process
Writing Is A Process
Writing Is A Process
Writing Is A Process
Writing Is A Process
Writing Is A Process
Writing Is A Process
Writing Is A Process
Writing Is A Process
Writing Is A Process
Writing Is A Process
Writing Is A Process
Writing Is A Process
Writing Is A Process
Writing Is A Process
Writing Is A Process
Writing Is A Process
Writing Is A Process
Writing Is A Process
Writing Is A Process
Writing Is A Process
Writing Is A Process
Writing Is A Process
Writing Is A Process
Writing Is A Process
Writing Is A Process
Writing Is A Process
Writing Is A Process
Writing Is A Process
Writing Is A Process
Writing Is A Process
Writing Is A Process
Writing Is A Process
Writing Is A Process
Writing Is A Process
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Writing Is A Process

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People treat writing like a single skill set, but is a process that requires more than one discipline. This deck was used for a private session presentation for a major corporation to demonstrate the …

People treat writing like a single skill set, but is a process that requires more than one discipline. This deck was used for a private session presentation for a major corporation to demonstrate the importance of writing across all communication materials and mediums. It was created as a supplement to the two-hour presentation delivered by Richard R. Becker, ABC, president of Copywrite, Ink.

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  • 1. Writing Is A Process A Private Session Presentation Richard R. Becker, Copywrite, Ink. Tuesday, January 28, 14
  • 2. Introduction A Private Session Presentation Richard R. Becker, Copywrite, Ink. Tuesday, January 28, 14
  • 3. Good. When graduating students are asked whether or not they believe they are good writers, about half or more agree.* Proficient. *National Assessment of Educational Progress (paraphrased) Introduction A Private Session Presentation Richard R. Becker, Copywrite, Ink. Tuesday, January 28, 14
  • 4. Good. Proficient. When graduating students are tested to determine their writing ability, about 25 percent demonstrate proficiency.* Poor. *National Assessment of Educational Progress (paraphrased) Basic. Introduction A Private Session Presentation Richard R. Becker, Copywrite, Ink. Tuesday, January 28, 14
  • 5. Most people treat writing as a skill set, but it requires different disciplines. Introduction A Private Session Presentation Richard R. Becker, Copywrite, Ink. Tuesday, January 28, 14
  • 6. Research. Form. Writing. Editing. Proofreading. Presentation. Introduction A Private Session Presentation Richard R. Becker, Copywrite, Ink. Tuesday, January 28, 14
  • 7. Research A Private Session Presentation Richard R. Becker, Copywrite, Ink. Tuesday, January 28, 14
  • 8. The systematic investigation into and study of materials and sources in order to establish facts and reach conclusions. Research A Private Session Presentation Richard R. Becker, Copywrite, Ink. Tuesday, January 28, 14
  • 9. The average student will invest three minutes of time to research subjects before writing a paper or assignment.* *National Center For Education Statistics Research A Private Session Presentation Richard R. Becker, Copywrite, Ink. Tuesday, January 28, 14
  • 10. The average professional would be best served by dedicating as much as 40 percent of total project time to research. Research A Private Session Presentation Richard R. Becker, Copywrite, Ink. Tuesday, January 28, 14
  • 11. Main Points • Select a finite number of topics based on a pressing need. • Prioritize those topics with an industry and audience lens. • Collect quantitative analysis, such as benchmarks and surveys. • Conduct qualitative analysis, like interviews and observations. • Verify all research with second sources and opposing views. Research A Private Session Presentation Richard R. Becker, Copywrite, Ink. Tuesday, January 28, 14
  • 12. Mechanics 1. Prepare yourself well ahead of the interview with research. 2. Warm the interviewee up by asking the easiest questions. 3. Alternate between factual questions and first-hand accounts. 4. Invite the interviewee to ask questions and create dialogue. 5. Demonstrate active listening and end on setting up an action. Research A Private Session Presentation Richard R. Becker, Copywrite, Ink. Tuesday, January 28, 14
  • 13. FORM A Private Session Presentation Richard R. Becker, Copywrite, Ink. Tuesday, January 28, 14
  • 14. The shape, appearance, constitution, and configuration of that defines the state of any communication. Form A Private Session Presentation Richard R. Becker, Copywrite, Ink. Tuesday, January 28, 14
  • 15. Mixed Media. Creative. Short Essay. A visual representation of the form that student writing exercises take during any given week.* Math. Journal Entry. *The Pew Research Center Form A Private Session Presentation Richard R. Becker, Copywrite, Ink. Tuesday, January 28, 14
  • 16. Excellent. Good. Poor. How Advanced Placement and National Writing Project teachers rate the structure and organization of student writing.* *The Pew Research Center Basic. Form A Private Session Presentation Richard R. Becker, Copywrite, Ink. Tuesday, January 28, 14
  • 17. Main Points • Structure denotes how the information is presented. • Format is dictated by the limitations of the medium. • Consistency considers contextual relationships. • Pace is the speed in which people consume the context. • Connectivity considers the ability of an audience to relate. Form A Private Session Presentation Richard R. Becker, Copywrite, Ink. Tuesday, January 28, 14
  • 18. Mechanics Introduction. Middle. Conclusion. Flow. Pace. Essentials. Voice. Style. Audience. Three mechanics that make up form can be described as mass, dimension, and gravity. Form A Private Session Presentation Richard R. Becker, Copywrite, Ink. Tuesday, January 28, 14
  • 19. Writing A Private Session Presentation Richard R. Becker, Copywrite, Ink. Tuesday, January 28, 14
  • 20. The medium that complements our spoken language with a dependency on a system of signs and symbols. Writing A Private Session Presentation Richard R. Becker, Copywrite, Ink. Tuesday, January 28, 14
  • 21. Almost 98 percent of employers consider oral and written communication skills critical among job applicants.* *Millennial Branding Writing A Private Session Presentation Richard R. Becker, Copywrite, Ink. Tuesday, January 28, 14
  • 22. Excellent. Good. How Advanced Placement and National Writing Project teachers rate the ability of their students to write a strong argument.* *The Pew Research Center Poor. Basic. Writing A Private Session Presentation Richard R. Becker, Copywrite, Ink. Tuesday, January 28, 14
  • 23. Main Points • Accuracy is what matters above all. It has to be right. • Clarity is less about words and more about understanding. • Concise writing strives for maximum impact, minimal means. • Humanity reminds the writer to have a conversation. • Being conspicuous draws people in without being garish. Writing A Private Session Presentation Richard R. Becker, Copywrite, Ink. Tuesday, January 28, 14
  • 24. Mechanics 1. Establish the thesis or objective of your communication. 2. Prioritize the content around three or four major themes. 3. Flesh out the facts until every topic question is answered. 4. Evaluate the content for a central point or engaging lead. 5. Summarize the content with a conclusion and call to action. Writing A Private Session Presentation Richard R. Becker, Copywrite, Ink. Tuesday, January 28, 14
  • 25. Editing A Private Session Presentation Richard R. Becker, Copywrite, Ink. Tuesday, January 28, 14
  • 26. The process of reviewing the organization, structure, transition, position, evidence, and argument of a draft. Editing A Private Session Presentation Richard R. Becker, Copywrite, Ink. Tuesday, January 28, 14
  • 27. Main Points • Communicate a point and check the evidence supporting it. • Make sure that the structure fits the purpose of the piece. • Edit any unclear sentences and define any important terms. • Consider whether or not you have adhered to the right style. • Make sure that all appropriate citations have been made. Editing A Private Session Presentation Richard R. Becker, Copywrite, Ink. Tuesday, January 28, 14
  • 28. Mechanics • Basic English grammar book. • A collegiate dictionary. • The Associated Press Stylebook. • The Chicago Manual of Style. • The Elements of Style by Strunk and White. • Industry and organization-related guides. Editing A Private Session Presentation Richard R. Becker, Copywrite, Ink. Tuesday, January 28, 14
  • 29. Proofreading A Private Session Presentation Richard R. Becker, Copywrite, Ink. Tuesday, January 28, 14
  • 30. The final stage of editing with a focus on surface errors such as spelling, grammar, style, and punctuation. Proofreading A Private Session Presentation Richard R. Becker, Copywrite, Ink. Tuesday, January 28, 14
  • 31. • Check spelling by reading backwards and seeing each word. • Read the content out loud and listen for alliteration. • Lightly circle punctuation, forcing it to stand on its own. • Look for things you don’t know rather than lists of what you do. • Change the context with a ruler, printer, or even a new font. Proofreading A Private Session Presentation Richard R. Becker, Copywrite, Ink. Tuesday, January 28, 14
  • 32. Mechanics • Caret. Insertion. • lc. Lower case. • Switch. Transpose. • Link. Remove space. • Paragraph. Big P. • Squiggle. Delete. • Three lines. Capitalize. • STET. Retain. • Circle X. Add a period. • Backslash. Split. Proofreading A Private Session Presentation Richard R. Becker, Copywrite, Ink. Tuesday, January 28, 14
  • 33. Style And Usage • Sentence fragments. All sentences have subjects and verbs. • Run-on sentences. Sentences only need one main clause. • Misplaced modifiers. Misplaced modifiers confuse the action. • Pronoun cases. They are different as subjects or objects. • Subject/verb agreement. Singular subjects have singular verbs. • ‘Self’ pronouns. Remember -self refers to a preceding noun. Proofreading A Private Session Presentation Richard R. Becker, Copywrite, Ink. Tuesday, January 28, 14
  • 34. Style And Usage • Antecedent agreement. Pronouns match the nouns they replace. • Comparatives. -est compares three or more, -er compares two. • Comparisons. Make sure you compare similar items. • Negatives. Avoid double negatives and negative words like but. • Plural looking nouns. Nouns like measurements are singular. • To be verbs have a place. They denote a state of being. Proofreading A Private Session Presentation Richard R. Becker, Copywrite, Ink. Tuesday, January 28, 14
  • 35. Capitalization • The first word in every sentence. • The beginning of all quotes. • The first word of a sentence after a colon. • Proper nouns, except titles following a name. • Special cases, such earth, classes, seasons, and gods. • The titles of things, with some design exceptions. Proofreading A Private Session Presentation Richard R. Becker, Copywrite, Ink. Tuesday, January 28, 14
  • 36. Abbreviation • Most positions or ranks are only abbreviated with first names. • Academic titles are only abbreviated after the name. • Organizational abbreviations need to be set by the company. • Spell out ‘percent’ except lists, parenthesis, or style constraints. • States have special abbreviations determined by AP Style. Proofreading A Private Session Presentation Richard R. Becker, Copywrite, Ink. Tuesday, January 28, 14
  • 37. Punctuation • Periods end a sentence. • Question marks end a direct question. • Exclamation points convey strong emotion. • Commas can be mastered by the 85 percent rule. • Colons designate lists, related clauses, and one kind of quote. • Dashes are used to share empathic information. • Hyphens clarify modifiers before a noun. • The apostrophe denotes contractions first and foremost. Proofreading A Private Session Presentation Richard R. Becker, Copywrite, Ink. Tuesday, January 28, 14
  • 38. Presentation A Private Session Presentation Richard R. Becker, Copywrite, Ink. Tuesday, January 28, 14
  • 39. The final publication or production of any written communication, whether script or screen. Presentation A Private Session Presentation Richard R. Becker, Copywrite, Ink. Tuesday, January 28, 14
  • 40. Main Points • Provides a well-organized story, from start to finish. • Starts with an effective lead and follows with specific facts. • Covers the subject throughly, with an identifiable action. • Looks for new and interesting ways to tell a complete story. • Edits and proofreads, working toward crisper content. Presentation A Private Session Presentation Richard R. Becker, Copywrite, Ink. Tuesday, January 28, 14
  • 41. Mechanics • Language Accuracy. • Economy of Language. • Word Relationships. • Void Of Redundancy. • Clarify Mistaken Words. • Adheres To Style. • Avoid Hype To Excite. • Invests In Readers. • Active Content Excites. • Vividness In Detail. Presentation A Private Session Presentation Richard R. Becker, Copywrite, Ink. Tuesday, January 28, 14
  • 42. Writing Is A Process richardrbecker.com A Private Session Presentation Richard R. Becker, Copywrite, Ink. Tuesday, January 28, 14

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