Writing For Public Relations: Simplifying Messages

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Writing For Public Relations: Simplifying Messages (Why SWOT is not enough) is a supplement to a communication plan outline covered in class.

This supplement deck provides a simplified instruction on the importance of SWOT and CORE message systems in simplifying messages to have a greater impact. It compares apples to oranges, intentionally, because if you're an apple competing against other apples, you've already lost.

It is presented as an after class supplement by Richard Becker, ABC, president of Copywrite, Ink., at the University of Nevada, Las Vegas.

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  • Writing For Public Relations: Simplifying Messages

    1. 1. CORE SWOT Simplifying Messages. (Why A SWOT Is Not Enough.) Writing For Public Relations Richard Becker, Copywrite, Ink. at the University of Nevada, Las Vegas
    2. 2. SWOT Writing For Public Relations Richard Becker, Copywrite, Ink. at the University of Nevada, Las Vegas
    3. 3. THIS IS AN APPLE. Writing For Public Relations Richard Becker, Copywrite, Ink. at the University of Nevada, Las Vegas
    4. 4. AND LIKE ALL APPLES, It HAS ... Writing For Public Relations Richard Becker, Copywrite, Ink. at the University of Nevada, Las Vegas
    5. 5. Strengths Writing For Public Relations Richard Becker, Copywrite, Ink. at the University of Nevada, Las Vegas
    6. 6. Weaknesses Writing For Public Relations Richard Becker, Copywrite, Ink. at the University of Nevada, Las Vegas
    7. 7. Opportunities Writing For Public Relations Richard Becker, Copywrite, Ink. at the University of Nevada, Las Vegas
    8. 8. Threats Writing For Public Relations Richard Becker, Copywrite, Ink. at the University of Nevada, Las Vegas
    9. 9. Apple Writing For Public Relations Richard Becker, Copywrite, Ink. at the University of Nevada, Las Vegas
    10. 10. Healthy. Seasonal. Symbolic. Shelf Life. Antioxidants. Yield. FIBER. Allergies. Apple Fresh. Pests. Desserts. Mildew. Variety. Competition. Juice. Contamination. Writing For Public Relations Richard Becker, Copywrite, Ink. at the University of Nevada, Las Vegas
    11. 11. Healthy. Fresh. Variety. Quality Promise. Unique Selling Points? Writing For Public Relations Richard Becker, Copywrite, Ink. at the University of Nevada, Las Vegas
    12. 12. Except ... Writing For Public Relations Richard Becker, Copywrite, Ink. at the University of Nevada, Las Vegas
    13. 13. Apples Do Not Exist In A Vacuum. Writing For Public Relations Richard Becker, Copywrite, Ink. at the University of Nevada, Las Vegas
    14. 14. They compete with other fruit. Writing For Public Relations Richard Becker, Copywrite, Ink. at the University of Nevada, Las Vegas
    15. 15. Healthy. Fresh. Variety. Quality Promise. Unique Selling Points? Writing For Public Relations Richard Becker, Copywrite, Ink. at the University of Nevada, Las Vegas
    16. 16. Unique Selling Points? Healthy. Fresh. Variety. Quality Promise. Writing For Public Relations Richard Becker, Copywrite, Ink. at the University of Nevada, Las Vegas
    17. 17. Core messages consider the environment. Writing For Public Relations Richard Becker, Copywrite, Ink. at the University of Nevada, Las Vegas
    18. 18. And Then Find Product contrasts. Writing For Public Relations Richard Becker, Copywrite, Ink. at the University of Nevada, Las Vegas
    19. 19. CORE CORE Writing For Public Relations Richard Becker, Copywrite, Ink. at the University of Nevada, Las Vegas
    20. 20. Contrast Commands Attention. Writing For Public Relations Richard Becker, Copywrite, Ink. at the University of Nevada, Las Vegas
    21. 21. Mild or Sour. Sweet. Convenient. Protected. Antioxidants. Vitamin c. Crunchy. Juicy. Environment. Too Sweet. Bland. Messy. Bruises. Apples on Oranges Oranges Shelf Life. Low Vitamin C. on Apples Acidity. Seeds. Writing For Public Relations Richard Becker, Copywrite, Ink. at the University of Nevada, Las Vegas
    22. 22. Sweet, Juicy, And Loaded With Vitamin C. A Crisp Variety Of Flavors, Loaded with Antioxidants. Writing For Public Relations Richard Becker, Copywrite, Ink. at the University of Nevada, Las Vegas
    23. 23. But What If Not Everyone Wants A Crisp Variety of Flavors, Loaded With Antioxidants? Writing For Public Relations Richard Becker, Copywrite, Ink. at the University of Nevada, Las Vegas
    24. 24. Not Everyone Is Your Customer. Writing For Public Relations Richard Becker, Copywrite, Ink. at the University of Nevada, Las Vegas
    25. 25. And That’s Okay. Writing For Public Relations Richard Becker, Copywrite, Ink. at the University of Nevada, Las Vegas
    26. 26. Simplifying Messages. (Why SWOT Is Not Enough.) Richard R. Becker, ABC President, Copywrite, Ink. copywriteink.com copywriteink.blogspot.com 702.341.7135 Writing For Public Relations Richard Becker, Copywrite, Ink. at the University of Nevada, Las Vegas

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