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Writing For Public Relations: Simplifying Messages (Why SWOT is not enough) is a supplement to a communication plan outline covered in class. ...
Writing For Public Relations: Simplifying Messages (Why SWOT is not enough) is a supplement to a communication plan outline covered in class.
This supplement deck provides a simplified instruction on the importance of SWOT and CORE message systems in simplifying messages to have a greater impact. It compares apples to oranges, intentionally, because if you're an apple competing against other apples, you've already lost.
It is presented as an after class supplement by Richard Becker, ABC, president of Copywrite, Ink., at the University of Nevada, Las Vegas.