Social Media For Communication Strategy, Part 4 of 4


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Integrating Social Media Into Communication Strategy was used to augment Richard Becker's class at the University of Las Vegas, Nevada in 2008. (Part 4 of 4)

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Social Media For Communication Strategy, Part 4 of 4

  1. 1. Social Networks LinkedIn • LinkedIn is an online network of more than 19 million experienced professionals from around the world, representing 150 industries. • According to LinkedIn, I’m linked to 78 people, 42,900 of their friends, and 3.2 million of their friends.
  2. 2. Social Networks • Online resume • Open connections (optional) • Limited search options • Direct messaging to contacts • Limited social features (Q&A)
  3. 3. Social Networks • Individuals learn to develop their own tactical approaches to social networks. • One prospective candidate used it to screen a potential employer and declined the job. • LinkedIn is an open niche network, meaning it is open to anyone but has a defined professional niche.
  4. 4. Social Networks Facebook • Facebook is a social network that connects people with friends, with approximately 29 million members. • According to Facebook, I have 30 friends. Facebook is plagued by privacy issues, noise, and unresponsive leadership.
  5. 5. Social Networks • Online profiles (limited resume) • Open connections • Open applications • Expansive search features • Multiple contact options • Odd assortment of noise Approximately 33 percent of large companies have bans in place.
  6. 6. Social Networks • Industry niche network (Ning) • Open connections • Blog feeds related to the industry • Open posting from profile pages • Updates and news events • Growing social features Related Content • •
  7. 7. Social Networks Twitter • Controlled open network • Open connections to follow • Blog feeds related to the industry • Conversations and cross posting • Personal updates, 140 characters • Inventive offsite social features • Small but very engaged group
  8. 8. Social Networks BlogCatalog • Open semi-general network • Multiple connections to link • Blog feeds related to the indiv. • Conversations and cross posting • Unlimited personal updates • Community-related social features • Approximately 100,000 members
  9. 9. Social Networks BlogCatalog Dashboard • Follows select friends • Tracks activity across network • Tracks activity on 9 networks • Allows opt-in and opt-out privacy • Updates new conversations • Provides custom notifications • Provides a center for networks • Allows for viral opportunities
  10. 10. Ego-Centric View
  11. 11. Google-Centric View
  12. 12. Geo-Centric View The geocentric theory is the belief that the Earth is the center of the universe and the sun and other objects go around it. The heliocentric theory of the solar system is the belief that the sun is the center of the universe as presented by Nicolaus Copernicus.
  13. 13. Orbit-Centric View
  14. 14. Social Networks • Don’t discount the connections you can make online. • Don’t simply think of social networks in terms of technologies. • Consider that online activities are like real life, with a name tag. • Manage your time wisely by choosing social networks wisely. • The obligations you make online are like those you make offline. • Always consider that critics can often become allies. • You cannot control what people say; only what you say.
  15. 15. “If you don’t manage your message, your message will manage you.”