Social Media For Communication Strategy, Part 3 of 4

The document discusses various traffic ranking systems, primarily focusing on Alexa and others like Technorati, highlighting their limitations and lack of actual relevance for businesses. It emphasizes the importance of strategic communication in the evolving landscape of social media, advocating for the use of blogs as effective tools for engagement. Additionally, it contrasts the reality of citizen journalism with formal journalism, stressing the need for authenticity in communication.