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Social Media: Integrating Strategy

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Social Media: Integrating Strategy is a presentation intended for students hoping to integrate social media into other disciplines such as advertising, public relations, and marketing. …

Social Media: Integrating Strategy is a presentation intended for students hoping to integrate social media into other disciplines such as advertising, public relations, and marketing.

The deck provides an overview of social media as it relates to people and technologies. More importantly, the class focused significant time on developing a strategic framework for applying the communication opportunities that social media affords.

It is presented as in-class supplement by Richard Becker, ABC, president of Copywrite, Ink., at the University of Nevada, Las Vegas.

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