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A brief 10-minute presentation on how to choose which social media tools are best suited for a company, using three case studies as an example, delivered to IABC/Las Vegas on June 2.

A brief 10-minute presentation on how to choose which social media tools are best suited for a company, using three case studies as an example, delivered to IABC/Las Vegas on June 2.

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Transcript

  • 1. Selecting Social Media Tools Social media describes online technologies that people use to share content, opinions, insights, experiences, perspectives, and media. People and Technologies.
  • 2. Twitter People. Tens of millions.
  • 3. Discovering Sharing Connecting Presenting Technologies. Tens of thousands.
  • 4. How do you choose when there are thousands of networks?
  • 5. • What Communication Assets Will You Have? • What Technologies Does Your Audience Use? Simplified, there are two primary considerations.
  • 6. • Assets: Abstracts and Case Studies • Audience: Passive Decision Makers B2B.
  • 7. • Blog Visitation From 0 to 600 in 90 Days • U.S. Environmental Agency • State of California Air Resources Board • Engineering Firms and Manufacturers • Augmented with LinkedIn, long term Environmental and engineering insights to lead as subject matter expert.
  • 8. • Assets: Events, Reports, Research • Assets: Existing Blog, Without Content • Audience: Individuals, Unengaged Nonprofit.
  • 9. • Blog Visitation From 0 to 700 in 60 Days • Phase One: Provided Reporting Mechanism • Phase Two: Develop Facebook Community Engage and establish a sense of community over the long term.
  • 10. • Assets: Exclusive Clips, Stills, Stories • Audience: Cast And Crew Fans B2C.
  • 11. • 350,000 Views on YouTube in 60 Days • Pass-On Viewership 350,000 or more • 30,000 Blog Visits, High Duplication • Shared on Blogs, Forums, Discussion Boards • Fan Groups Range from 500 to 250,000 • Highly Engaged Fans on Twitter/Facebook Employ step theatrical release to generate DVD interest.
  • 12. Twitter • All Social Media Starts with Listening • Listening Can Catch Conversational Trends • Listening Can Identify Audiences • Listening Helps Situational Communication • Listening Can Help Discover Industry Trends • Listening Can Help Measure Message Impact Were you listening?