A Chalkboard Talk On Social Media

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The social media presentation deck for the Council Of School Boards Association Communicators, July 10-13, 2013. The deck addresses a communicators approach to social media planning, which is less reliant on platforms and more reliant on people.

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A Chalkboard Talk On Social Media

  1. 1. Social Media For School Board Associations Richard Becker, ABC, President of Copywrite, Ink. for Council of School Board Association Communicators A Chalkboard Talk On Social Media. Saturday, July 20, 13
  2. 2. Social Media For School Board Associations Richard Becker, ABC, President of Copywrite, Ink. for Council of School Board Association Communicators When people talk about social media, they always want to talk about technology. Saturday, July 20, 13
  3. 3. Social Media For School Board Associations Richard Becker, ABC, President of Copywrite, Ink. for Council of School Board Association Communicators Technologies are tools and networks and applications. Saturday, July 20, 13
  4. 4. Tools. desktop mobile glasses surfaces interactive big data talking cars geotags a.i. holograms ddd remote + dozens and millions more. Saturday, July 20, 13
  5. 5. Networks. facebook twitter google+ pinterest linkedin cafemom blogcatalog tagged tumblr deviantART path goodreads + 500 majors and millions more. Saturday, July 20, 13
  6. 6. Applications. youtube flickr social medium meetup feed.ly slideshare instagram vine bit.ly paper.li scoop.it commun.it + 100 majors and millions more. Saturday, July 20, 13
  7. 7. Social Media For School Board Associations Richard Becker, ABC, President of Copywrite, Ink. for Council of School Board Association Communicators But when people talk about social media, they always get it backwards. Saturday, July 20, 13
  8. 8. Social Media For School Board Associations Richard Becker, ABC, President of Copywrite, Ink. for Council of School Board Association Communicators Social media is driven by people. Saturday, July 20, 13
  9. 9. Social Media For School Board Associations Richard Becker, ABC, President of Copywrite, Ink. for Council of School Board Association Communicators Specifically, social media is people using technologies in a shared environment. Saturday, July 20, 13
  10. 10. Social Media For School Board Associations Richard Becker, ABC, President of Copywrite, Ink. for Council of School Board Association Communicators Marketing is when an organization wants to reach those people. Saturday, July 20, 13
  11. 11. Social Media For School Board Associations Richard Becker, ABC, President of Copywrite, Ink. for Council of School Board Association Communicators So every social media conversation needs to start with people. Saturday, July 20, 13
  12. 12. Social Media For School Board Associations Richard Becker, ABC, President of Copywrite, Ink. for Council of School Board Association Communicators Who are the people you need to reach? Saturday, July 20, 13
  13. 13. administrators teachers parents children legislators unions media public People. Saturday, July 20, 13
  14. 14. Social Media For School Board Associations Richard Becker, ABC, President of Copywrite, Ink. for Council of School Board Association Communicators What message do you want to reach them with? Saturday, July 20, 13
  15. 15. Organization. mission vision values advocacy messages challenges reputation relations Saturday, July 20, 13
  16. 16. Social Media For School Board Associations Richard Becker, ABC, President of Copywrite, Ink. for Council of School Board Association Communicators And where do shared objectives intersect? Saturday, July 20, 13
  17. 17. academic foundation motivate achievement development fiscal policy security performance advocacy Objectives. Saturday, July 20, 13
  18. 18. Social Media For School Board Associations Richard Becker, ABC, President of Copywrite, Ink. for Council of School Board Association Communicators And what tools might bring it all together effectively? Saturday, July 20, 13
  19. 19. Objectives. academic foundation motivate achievement development fiscal policy security performance advocacy e m Saturday, July 20, 13
  20. 20. Social Media For School Board Associations Richard Becker, ABC, President of Copywrite, Ink. for Council of School Board Association Communicators Just remember that social media is a place where conversations happen one to one, one to some, and one to many, all at the same time. Saturday, July 20, 13
  21. 21. e m And that these aren’t the only tools available. Saturday, July 20, 13
  22. 22. Social Media For School Board Associations Richard Becker, ABC, President of Copywrite, Ink. for Council of School Board Association Communicators High touch has an impact in a high tech world. Saturday, July 20, 13
  23. 23. Thank you. Richard R. Becker, ABC President, Copywrite, Ink. copywriteink.com richardrbecker.com liquidhip.com celebratinglegacy.com copywriteinkinc@yahoo.com 702.341.7135 Saturday, July 20, 13

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