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Twitter & Social Media from the PR Experts – Vegas 2010<br />Analyzing the expertsPresented by Sean Jackson of Copyblogger...
Sean A. JacksonPartner/CFO - Copyblogger<br />President DFW SEM<br />Past President Dallas Ad League (AAF-Dallas)<br />Abo...
Feedback & Comments<br />@copyblogger<br />#pubcon<br />
Twitter is an excellent resource for communicating with the public if…<br />You have the reach and influence!<br />
So how do the experts do it?<br />
A BIG Caveat to this presentation<br />Measuring ANYTHING related to Twitter is a moving target, so…<br />Every number I p...
Let’s go further…<br />
So what does this all mean…<br />Statisticians and scoundrels can use numbers to prove any point<br />Suggested correlati...
Top things to consider…<br />Symbiotic relationship between your blog and Twitter account.<br />Growing your public site a...
…but what about PR…<br />Social media tools like a blog and Twitter are CRUCIAL to building relationships with the public ...
Some simple metrics…<br />Twitter Followers / Site visitors <br />KLOUT Score<br />% of RT and @ / Total Tweets<br />Avg T...
Tool Reference<br />TweetStats.com – free Twitter stats tool<br />Klout.com – great resource on Twitter influence<br />Twi...
Feedback & Comments<br />@copyblogger<br />#pubcon<br />
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Analyzing the Experts on Twitter - PubCon Vegas 2010

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Presentation by Sean Jackson of Copyblogger on the Twitter habits of the top online marketing experts. Includes analytical review of Twitter accounts for Mashable, Copyblogger, BrianSolis, LeeOdden, ChrisBrogan.

Published in: Business, Technology
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Transcript of "Analyzing the Experts on Twitter - PubCon Vegas 2010"

  1. 1. Twitter & Social Media from the PR Experts – Vegas 2010<br />Analyzing the expertsPresented by Sean Jackson of Copyblogger Media<br />
  2. 2. Sean A. JacksonPartner/CFO - Copyblogger<br />President DFW SEM<br />Past President Dallas Ad League (AAF-Dallas)<br />About Copyblogger<br />Copyblogger.com#1 online marketing blog – AdAge<br />StudioPress.com#1 WordPress Framework – Mashable<br />ScribeSEO.comCategory leading SEO tool for writers<br />ThirdTribeMarketing.comOnline marketing community with Chris Brogan, Brian Clark & Darren Rowse<br />
  3. 3. Feedback & Comments<br />@copyblogger<br />#pubcon<br />
  4. 4. Twitter is an excellent resource for communicating with the public if…<br />You have the reach and influence!<br />
  5. 5. So how do the experts do it?<br />
  6. 6. A BIG Caveat to this presentation<br />Measuring ANYTHING related to Twitter is a moving target, so…<br />Every number I present is wrong the moment I added it to this presentation, and…<br />I am trying to find patterns in the waves.<br />
  7. 7.
  8. 8. Let’s go further…<br />
  9. 9. So what does this all mean…<br />Statisticians and scoundrels can use numbers to prove any point<br />Suggested correlation between original Tweet content and Twitter user engagement.<br />Quantity of Tweets is not a critical factor – as long as it is not too few.<br />Twitter follower growth is not correlated to “following” others.<br />
  10. 10. Top things to consider…<br />Symbiotic relationship between your blog and Twitter account.<br />Growing your public site audience is important for building reach and influence on Twitter.<br />Content matters – a steady stream of Twitter content is MORE important than follower interaction via @ replies.<br />Promote your Twitter Account – Everything online should compel visitors to Follow you.<br />
  11. 11. …but what about PR…<br />Social media tools like a blog and Twitter are CRUCIAL to building relationships with the public (true PR).<br />If you are not talking online now, then you will be shouting at the wind later.<br />Engagement = Online content, regardless of the channel.<br />
  12. 12. Some simple metrics…<br />Twitter Followers / Site visitors <br />KLOUT Score<br />% of RT and @ / Total Tweets<br />Avg Tweets / Day<br />
  13. 13. Tool Reference<br />TweetStats.com – free Twitter stats tool<br />Klout.com – great resource on Twitter influence<br />TwitterCounter.com – interesting stats for growth patterns<br />BackTweets.com – measure RT with links to URL<br />Compete.com – website visitor information<br />DanZarrella.com – damn smart social media expert<br />@copyblogger– the MOST important Twitter account to follow.*<br />Copyblogger.com – the MOST important blog on the web.*<br />*Shameless PLUG<br />
  14. 14. Feedback & Comments<br />@copyblogger<br />#pubcon<br />
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