Designing for Engagement:
TAKE YOURSELF TO THE SUMMIT
By Brian Gardner
3 Critical Questions
Before Starting My Journey
▶ Where am I going and what should I bring?
▶ Who do I want to take with m...
Where am I going and
what should I bring?
▶ Research the destination (niche)
▶ Enterprise, small business, individuals
▶ I...
Who do I want to take
with me along the way?
▶ Identify key members of the team
▶ Guide, coach, authors, admins
▶ Consider...
Why am I doing this
and how is it going?
▶ Identify the desired result
▶ Make a sale, get an email, qualify a lead
▶ Recal...
Life in the Real World
▶ Design and typography – first impressions
▶ Fonts, colors, spacing
▶ Mobile responsive, mobile re...
Happy Climbing!
Brian Gardner
@bgardner
Upcoming SlideShare
Loading in …5
×

Designing for Engagement: Take Yourself to the Summit

605
-1

Published on

Brian Gardner spoke on the design panel at Authority Intensive, instructing attendees how to design for engagement. He cited three central questions for any design project: 1) Where am I going and what should I bring? 2) Who do I want to take with me along the way 3) Why am I doing this and how is it going?

Published in: Design, Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
605
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
6
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Designing for Engagement: Take Yourself to the Summit

  1. 1. Designing for Engagement: TAKE YOURSELF TO THE SUMMIT By Brian Gardner
  2. 2. 3 Critical Questions Before Starting My Journey ▶ Where am I going and what should I bring? ▶ Who do I want to take with me along the way? ▶ Why am I doing this and how is it going?
  3. 3. Where am I going and what should I bring? ▶ Research the destination (niche) ▶ Enterprise, small business, individuals ▶ Identify the necessary gear (tools) ▶ Website, blog, landing pages, email signups
  4. 4. Who do I want to take with me along the way? ▶ Identify key members of the team ▶ Guide, coach, authors, admins ▶ Consider who your audience will be ▶ Writers, designers, consumers
  5. 5. Why am I doing this and how is it going? ▶ Identify the desired result ▶ Make a sale, get an email, qualify a lead ▶ Recalibrate along the way ▶ What’s working, what’s not
  6. 6. Life in the Real World ▶ Design and typography – first impressions ▶ Fonts, colors, spacing ▶ Mobile responsive, mobile responsive ▶ Site layout – organization of content ▶ Navigation, columns, widgets ▶ Critical elements – necessary components ▶ Ads, social media buttons, opt-ins
  7. 7. Happy Climbing!
  8. 8. Brian Gardner @bgardner
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×