Optimizing Content for Discovery and Conversion

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Is content marketing important to your organization? Optimizing Content for Discovery and Conversion is a presentation by Sean Jackson made at PUBCON NOLa on why you need to think beyond SEO and focus on the ways to improve the overall discovery of your content with a strong focus on conversion - include several tactical ideas you can execute on as part of your content marketing effort.

Published in: Marketing

Optimizing Content for Discovery and Conversion

  1. 1. OPTIMIZING CONTENT FOR DISCOVERY & CONVERSION Sean Jackson
  2. 2. IS SEO DEAD?
  3. 3. PROOF Most respected SEO professionals consider themselves Content Marketers. Why? Youtube, Facebook,Twitter, LinkedIN, Pinterest have optimization potential. Is it SEO or Social Media Marketing or a combination of both? What matters more; the SERP ranking or the conversion of visitors to a CTA?
  4. 4. ON-SITE Optimization EXTERNAL Optimization Optimizing Content Discovery & Conversion
  5. 5. Edit Headlines Review In-Links Improve CTA Lists to Individual Posts Revamp Keywords
  6. 6. Source KISSmetrics
  7. 7. Low cost services from Google and Survey Monkey 1.Downloadable report from your site 2.Infographic highlighting the key data points 3.Presentation deck uploaded to sites like SlideShare.net 4.Narrated presentation deck onYouTube 5.Webinar discussing the results of the analysis 6.Press release detailing the analysis 7.Guest posts on the results of the research 8.In-person speaking opportunities to present the data
  8. 8. @seanthinks #OCDC

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