So. 
You think you’ve got 
yourself a good blog post?
You chose your 
writing style.
You knocked out 
the first draft.
You allowed it to sit 
for an hour. 
! 
Or a day.
Now it’s time to edit 
that bad dog 
— ruthlessly.
So that it has a 
fighting chance in 
the trenches.
You’ll want to pay attention 
to details like avoiding 
goofy, but common, 
grammar mistakes.
You’ll want to choose your 
words carefully so you say 
what you mean.
This will allow you to shed 
excess copy so that you 
have a lean, muscular 
article.
But you’re 
not done.
You also must ensure that 
your blog post has all of the 
essential ingredients it 
needs.
Ingredients like 
these.
Your headline is the first, 
and perhaps only, 
impression you make on a 
prospective reader.
So, writing great 
headlines is a 
critical skill.
As David Ogilvy said: 
! 
“The headlines that work 
best are those that promise 
a benefit.”
A great headline mixed 
with a lame opening is 
like inviting someone to 
your house …
… only to slam the door 
in their face as they 
approach.
You must capture 
the reader’s 
imagination …
And pull them 
deeper into your 
content.
That’s why copywriting 
legend Eugene Schwartz 
would sometimes spend 
entire weeks on just the first 
50 words of a sales...
Certain words hold more 
sway over our decision 
making process than 
others.
You must 
understand why 
these words are 
persuasive …
And you must use them in 
the contexts that make 
sense for your audience 
and their businesses.
Everything you 
write begins and 
ends with a 
sentence.
If you want to be an 
average writer …
Then write average 
sentences.
But if you want to 
be a great writer …
Then you need to 
write great 
sentences.
And that doesn’t 
mean your 
sentences have to 
say a lot.
They just have to 
say the right things.
Bullet points keep people 
reading your 
• articles • pages • sales copy.
But your bullets 
can’t be lame or 
long-winded.
You need bullet points 
that keep your copy 
readable…
Which means writing 
bullets that combine 
brevity and promise.
Let’s face it. Large blocks of text 
are unfriendly to a reader’s 
attention. They are like a wall that 
forbids the reade...
They can quickly 
chase your readers 
away.
But you can keep 
readers on your 
page with good 
subheads.
Just think of 
subheads as 
mini-headlines.
A mini-headline with a 
benefit to sell the reader 
on continuing to read.
A good novel, movie, or 
TV series begins with a 
character in conflict.
Then amplifies that 
conflict …
… where life 
becomes 
miserable …
… but ends in a 
satisfying 
resolution.
The same is true for 
your marketing 
story.
You need a hero.
A goal.
An obstacle.
A mentor.
And a moral.
Internal cliffhangers stitch 
your story, article, or 
podcast together using 
emotions.
These are 
statements and 
devices …
… inside a piece of 
content …
… that entice the 
reader to keep 
reading.
Think of them as 
mini-moments of 
seduction.
The scraps of food 
you dribble out …
… to lure the bunny 
rabbit into your 
house.
We love to hear 
stories.
Stories about 
trials.
Stories about 
transformation.
Stories about 
triumph.
But why waste the 
high resolution the 
web offers…
With merely black 
lines on a white 
background?
When you are trying 
to get the biggest 
bang out of a blog 
post …
It’s smart to let 
imagery to do some 
of the heavy lifting.
This includes 
video.
The goal of effective writing is to 
take the reader on an enjoyable, 
informative ride from 
point A .……………….. to point B...
So the key to an 
effective ending?
Understand exactly 
where you are 
trying to take the 
reader …
Before you even 
write a single word.
You don’t have to be 
a veteran 
copywriter to write 
copy that sells.
Often the sheer passion 
of what you are trying 
to say breathes off the 
page.
In fact, you can record 
a conversation about 
the product …
… transcribe that 
conversation ...
And use it as a 
rough draft.
In other words, 
write like you 
speak.
Want more information 
on any of the 11 essential 
blog post ingredients?
Visit 
! 
http://www.copyblogger.com/ingredients/
You’ll find an 
infographic you can 
embed, print, or pin.
Or you can download 
a one-page PDF of 
these ingredients.
And a list of articles 
that expand on each 
article.
Discover all 
that here: 
! 
http://www.copyblogger.com/ingredients/
11 Essential Ingredients Every Blog Post Needs
11 Essential Ingredients Every Blog Post Needs
11 Essential Ingredients Every Blog Post Needs
11 Essential Ingredients Every Blog Post Needs
11 Essential Ingredients Every Blog Post Needs
11 Essential Ingredients Every Blog Post Needs
11 Essential Ingredients Every Blog Post Needs
11 Essential Ingredients Every Blog Post Needs
11 Essential Ingredients Every Blog Post Needs
11 Essential Ingredients Every Blog Post Needs
11 Essential Ingredients Every Blog Post Needs
11 Essential Ingredients Every Blog Post Needs
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11 Essential Ingredients Every Blog Post Needs

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From the first word to the last. From the opening to the close. From the tangible to the intangibles. There's a lot to think about when it comes to creating a potent blog post.

While we can't write the post for you, at least we can simplify the process. We can give you a cheat sheet of the must-haves you'll find in every good online article.

Discover those ingredients here. Enjoy!

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  • Simplified SEO Consultancy ***100% Working**** Increase your search engine rank, get tons of traffic and a huge social media audience and followers in the shortest time with these simple and easy tricks&tips "Simplified SEO" http://simplifiedseo.blogspot.com "The 7 Dumbest Mistakes You Can Make When Launching A New Blog" http://simplifiedseo.blogspot.com/2015/02/launch-mistakes.html "14 Devious Tactics For Getting More Comments On Your Blog Posts" http://simplifiedseo.blogspot.com/2015/02/more-comments.html "Why Posting Every Day is a Silly Strategy (And What to Do Instead)" http://simplifiedseo.blogspot.com/2015/02/posting-every-day.html "21 Warning Signs You Chose the Wrong Topic for Your Blog" http://simplifiedseo.blogspot.com/2015/02/21-warning-signs-you-chose-wrong-topic.html "12 Blogging Mistakes That Make You Look like a World-Class Idiot" http://simplifiedseo.blogspot.com/2015/02/blogging-mistakes.html
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11 Essential Ingredients Every Blog Post Needs

  1. 1. So. You think you’ve got yourself a good blog post?
  2. 2. You chose your writing style.
  3. 3. You knocked out the first draft.
  4. 4. You allowed it to sit for an hour. ! Or a day.
  5. 5. Now it’s time to edit that bad dog — ruthlessly.
  6. 6. So that it has a fighting chance in the trenches.
  7. 7. You’ll want to pay attention to details like avoiding goofy, but common, grammar mistakes.
  8. 8. You’ll want to choose your words carefully so you say what you mean.
  9. 9. This will allow you to shed excess copy so that you have a lean, muscular article.
  10. 10. But you’re not done.
  11. 11. You also must ensure that your blog post has all of the essential ingredients it needs.
  12. 12. Ingredients like these.
  13. 13. Your headline is the first, and perhaps only, impression you make on a prospective reader.
  14. 14. So, writing great headlines is a critical skill.
  15. 15. As David Ogilvy said: ! “The headlines that work best are those that promise a benefit.”
  16. 16. A great headline mixed with a lame opening is like inviting someone to your house …
  17. 17. … only to slam the door in their face as they approach.
  18. 18. You must capture the reader’s imagination …
  19. 19. And pull them deeper into your content.
  20. 20. That’s why copywriting legend Eugene Schwartz would sometimes spend entire weeks on just the first 50 words of a sales letter.
  21. 21. Certain words hold more sway over our decision making process than others.
  22. 22. You must understand why these words are persuasive …
  23. 23. And you must use them in the contexts that make sense for your audience and their businesses.
  24. 24. Everything you write begins and ends with a sentence.
  25. 25. If you want to be an average writer …
  26. 26. Then write average sentences.
  27. 27. But if you want to be a great writer …
  28. 28. Then you need to write great sentences.
  29. 29. And that doesn’t mean your sentences have to say a lot.
  30. 30. They just have to say the right things.
  31. 31. Bullet points keep people reading your • articles • pages • sales copy.
  32. 32. But your bullets can’t be lame or long-winded.
  33. 33. You need bullet points that keep your copy readable…
  34. 34. Which means writing bullets that combine brevity and promise.
  35. 35. Let’s face it. Large blocks of text are unfriendly to a reader’s attention. They are like a wall that forbids the reader to enter the garden. They suggest that the treasures behind that wall is only to be offered to those who are willing to climb the wall. Even though that wall is daunting.
  36. 36. They can quickly chase your readers away.
  37. 37. But you can keep readers on your page with good subheads.
  38. 38. Just think of subheads as mini-headlines.
  39. 39. A mini-headline with a benefit to sell the reader on continuing to read.
  40. 40. A good novel, movie, or TV series begins with a character in conflict.
  41. 41. Then amplifies that conflict …
  42. 42. … where life becomes miserable …
  43. 43. … but ends in a satisfying resolution.
  44. 44. The same is true for your marketing story.
  45. 45. You need a hero.
  46. 46. A goal.
  47. 47. An obstacle.
  48. 48. A mentor.
  49. 49. And a moral.
  50. 50. Internal cliffhangers stitch your story, article, or podcast together using emotions.
  51. 51. These are statements and devices …
  52. 52. … inside a piece of content …
  53. 53. … that entice the reader to keep reading.
  54. 54. Think of them as mini-moments of seduction.
  55. 55. The scraps of food you dribble out …
  56. 56. … to lure the bunny rabbit into your house.
  57. 57. We love to hear stories.
  58. 58. Stories about trials.
  59. 59. Stories about transformation.
  60. 60. Stories about triumph.
  61. 61. But why waste the high resolution the web offers…
  62. 62. With merely black lines on a white background?
  63. 63. When you are trying to get the biggest bang out of a blog post …
  64. 64. It’s smart to let imagery to do some of the heavy lifting.
  65. 65. This includes video.
  66. 66. The goal of effective writing is to take the reader on an enjoyable, informative ride from point A .……………….. to point B.
  67. 67. So the key to an effective ending?
  68. 68. Understand exactly where you are trying to take the reader …
  69. 69. Before you even write a single word.
  70. 70. You don’t have to be a veteran copywriter to write copy that sells.
  71. 71. Often the sheer passion of what you are trying to say breathes off the page.
  72. 72. In fact, you can record a conversation about the product …
  73. 73. … transcribe that conversation ...
  74. 74. And use it as a rough draft.
  75. 75. In other words, write like you speak.
  76. 76. Want more information on any of the 11 essential blog post ingredients?
  77. 77. Visit ! http://www.copyblogger.com/ingredients/
  78. 78. You’ll find an infographic you can embed, print, or pin.
  79. 79. Or you can download a one-page PDF of these ingredients.
  80. 80. And a list of articles that expand on each article.
  81. 81. Discover all that here: ! http://www.copyblogger.com/ingredients/
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